Amazon Sponsored Ads and DSP

Universal and Brand-Based Targeting

How do I know whether I should use Universal or Brand-Based targeting?

Written by Linda Wan
Updated over a week ago

How to Pause an ASIN

How to temporarily stop an ASIN from being advertised in your SP campaigns on Perpetua

Written by Alice Jin
Updated over a week ago

Adding Branded/Competitor Phrases vs. Targets

Adding Branded/Competitor Phrases vs. Targets

Written by Joey Ahn
Updated over a week ago

Advanced Targeting

When should I use Advanced Targeting and how do I set it up?

Written by Linda Wan
Updated over a week ago

Advanced Settings for Sponsored Product Goals

What you can do in the new Advanced Settings modal for your Sponsored Product goals.

Written by Claire Lee
Updated over a week ago

Adding ASIN to an Existing Goal

How do I add an ASIN I want to advertise to an existing Sponsored Products goal?

Written by Linda Wan
Updated over a week ago

Branded PAT

What is Branded PAT (Product Attributed Targeting) and why is it beneficial to target my own ASINs?

Written by Michelle Meleskie
Updated over a week ago

How do I add ASINs?

Describes how to manually add ASINs to your account that may be missing.

Written by Gloria Abromeit
Updated over a week ago

Why can't I add my ASIN to multiple Sponsored Products goals?

Here is why you cannot add your ASIN to more than one Sponsored Products goal.

Written by Joey Ahn
Updated over a week ago

How to add your ASIN to a different Sponsored Products goal

Step by step guide on removing your ASIN from one Sponsored Products (SP) goal to make it available for another SP goal.

Written by Joey Ahn
Updated over a week ago

How come I can't launch my sponsored products goal?

What to do when you are getting the "Something went wrong" or "Creating SP goal failed" errors

Written by Alice Jin
Updated over a week ago

Why am I getting a duplicate phrase error when creating a new goal?

What does the error message "Nonfield errors: Duplicate search space phrase found" mean and how do I resolve it?

Written by Joey Ahn
Updated over a week ago

How do I delete a sponsored products goal?

Two different methods to delete/remove a sponsored products goal when you no longer want to run SP campaigns

Written by Joey Ahn
Updated over a week ago

Why goal view metrics do not match segment level metrics for sponsored products goals

Comparing goal data to segment data for SP goals and why there is a discrepancy between values shown on the dashboard

Written by Alice Jin
Updated over a week ago

Sponsored Brand Video Creator

How do I use the video creator for Sponsored Brand videos?

Written by Michelle Meleskie
Updated over a week ago

Sponsored Brand Video Custom Themes

You may want a custom theme for your brand if you have specific branding you want when creating videos

Written by Michelle Meleskie
Updated over a week ago

Sponsored Brands Video Recommendations

Perpetua's recommendations for a successful Sponsored Brands video campaign.

Written by Gloria Abromeit
Updated over a week ago

How to download your Sponsored Brands video

Here's how to download your video from our Sponsored Brands video creator.

Written by Claire Lee
Updated over a week ago

What image requirements does my Brand image logo need to meet for Sponsored Brands product collection goals?

Uploading your brand image logo for Sponsored Brands product collection goals

Written by Alice Jin
Updated over a week ago

What image size should I upload when using the Sponsored Brands video creator?

Optimizing the appearance of your images when using a template in our video creator tool

Written by Alice Jin
Updated over a week ago

New-to-brand metrics

What are New-to-brand metrics and how do I view them on my Perpetua dashboard?

Written by Claire Lee
Updated over a week ago

Sponsored Brand Error Messages

A guide to solving those pesky Sponsored Brand error messages

Written by Gloria Abromeit
Updated over a week ago

Why are keywords paused in my Sponsored Brands campaigns?

Why are some of my phrase and broad match keywords paused within my Sponsored Brands and Sponsored Brands video campaigns?

Written by Claire Lee
Updated over a week ago

How do I delete a Sponsored Brands goal?

A step-by-step guides to delete a Sponsored Brands goal/campaign on Perpetua

Written by Alice Jin
Updated over a week ago

General Questions about SD goals

A list of FAQs related to sponsored display goals and SD segments on Perpetua

Written by Alice Jin
Updated over a week ago

Managing Sponsored Display Goals

How to edit and manage your Perpetua Sponsored Display goals.

Written by Alice Jin
Updated over a week ago

Perpetua’s DSP Service and Naming Conventions

How to navigate Line Item Reporting in Perpetua and understand our standardized naming convention

Written by Alec Tulett
Updated over a week ago

Perpetua’s DSP Creative Naming Convention

How to navigate Creative Reporting in Perpetua and understand our naming convention

Written by Alec Tulett
Updated over a week ago

Understanding your DSP Metrics

This article outlines how to get a better read on your DSP campaign's performance

Written by Claire Lee
Updated over a week ago