Amazon Advertising - Sponsored Ads and DSP
Sponsored Products, Brands and Display Goals / Campaign Takeover/ DSP Service
Sponsored Products Goal Structure
Sponsored Products Goal Setup: Targeting Types, Target ACoS, and Budget
How to Launch a Multi-Campaigns (Classic Goals) Sponsored Products Goal
Adding Branded/Competitor Phrases vs. Targets
ASIN Products Belonging to More Than One Goal
Why SP Goals Data Does Not Match Segment Data?
Can I Change My Campaign Names?
Sponsored Products - Branded Targets in an Unbranded Campaign
Amazon Brand Registry and What It Unlocks in Your Perpetua App
Sponsored Brands - Goal Targeting Types
Sponsored Brands - Launching a Product Collection Goal
Sponsored Brands - Launching a Video Goal
Sponsored Brands - Launching a Store Spotlight Goal (Open Beta)
SBv4 Custom Images and Creatives
SBV3 vs. SBV4 Migration - What Happens to My Existing Goal?
Sponsored Brands - Theme Targeting Keywords
Sponsored Brands Video Recommendations
Why are Keywords Paused in my Sponsored Brands Goals?
Sponsored Brand Error Messages
New-to-brand metrics
Update: Sponsored Brands Product Collection ads [effective January 31, 2024]
Broad Match Modifiers
DSP and AMC Audiences
How to Launch a DSP Goal in Perpetua
DSP - Creatives Builder
Perpetua’s DSP Creative Naming Convention
Build your AMC Audiences for DSP and Sponsored Ads (Closed Beta)
Understanding DSP Metrics and Goal Performance
Manager Accounts - How to Request Access to a DSP Advertiser in the Amazon Console
Create your AMC Instance ID in Perpetua
AMC Audiences for Sponsored Ads Playbook
AMC - Generate a Consumer Long-term Value Report (Closed Beta)