Perpetua Labs

Alec Tulett

Claire Lee

Marco Varnas

Working with SP, SB, and SD goals in Perpetua as well as using our DSP service

Amazon Sponsored Ads and DSP 

How to temporarily stop an ASIN from being advertised in your SP campaigns on Perpetua

How to Pause an ASIN

Difference between adding Branded/Competitor Phrases vs. Targets

Adding Branded/Competitor Phrases vs. Targets

What you can do in the Advanced Settings modal for your Sponsored Product goals

Advanced Settings for Sponsored Products Goals

How do I add an ASIN I want to advertise to an existing Sponsored Products goal?

Adding ASIN to an Existing Goal

Describes how to manually add ASINs to your account that may be missing.

How to Manually Add Missing Amazon Products (ASINs) to Advertise

Step by step guide on removing your ASIN from one Sponsored Products (SP) goal to make it available for another SP goal.

How to Add Your ASIN to a Different Sponsored Products Goal

What to do when you're getting the "Something went wrong" or "Creating SP goal failed" errors

Why Can’t I Launch My Sponsored Products Goal?

Here is why you cannot add your ASIN to more than one Sponsored Products goal.

ASINs Belonging to More Than One Goal

Two different methods to delete/remove a Sponsored Products goal when you no longer want to run SP campaigns

How Do I Delete a Sponsored Products Goal?

Comparing goal data to segment data for SP goals and why there is a discrepancy between values shown on the dashboard

Why SP goals data does not match segment data

Understanding what Custom Campaigns are in Perpetua and when you should use them

What are Custom Campaigns?

Walkthrough of launching a Custom Campaign in Perpetua

How to Launch Custom Campaigns

Linda Wan

Gloria Steiner

Joey Ahn

Amazon Brand Registry and What It Unlocks in Your Perpetua App

How do I use the video creator for Sponsored Brand videos?

How to download your Sponsored Brands video

Uploading your brand image logo for Sponsored Brands product collection goals

What image requirements does my Brand image logo need to meet for Sponsored Brands product collection goals?

What are New-to-brand metrics and how do I view them on my Perpetua dashboard?

New-to-brand metrics

A guide to solving those pesky Sponsored Brand error messages

How do I delete a Sponsored Brands goal?

Why are some of my phrase and broad match keywords paused within my Sponsored Brands and Sponsored Brands video campaigns?

Why are keywords paused in my Sponsored Brands campaigns?

Michelle Meleskie

General Questions about SD goals

How to edit and manage your Perpetua Sponsored Display goals.

Managing Sponsored Display Goals

What are Sponsored Display Ads and what type of Sponsored Display goals can you run in Perpetua?

Getting Started with Sponsored Display Goals

Sadé Greene-Winter

Perpetua’s DSP Service and Naming Conventions

How to navigate Creative Reporting in Perpetua and understand our naming convention

Perpetua’s DSP Creative Naming Convention

This article outlines how to get a better read on your DSP campaign's performance

Understanding your DSP Metrics

Quickly build orders, generate line items, and efficiently scale ROAS with Perpetua’s new Amazon DSP Optimization Software.

Amazon Sponsored Ads and DSP

Sponsored Products Goals

Sponsored Brand Goals

Sponsored Display Goals

DSP