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Introduction
An AMC Instance ID is a unique identifier assigned to your specific Amazon Marketing Cloud (AMC) environment. This instance represents your dedicated, privacy-safe workspace where you can run SQL queries, analyze advertising performance, and work with event-level data across Amazon Ads products such as Sponsored Ads and DSP.
How to Create
1️⃣ Go to the "AMC Audiences" tab on the left-side panel of your Perpetua account (1), and click on the purple "Get Started" button (2).
2️⃣Select the Advertisers for your AMC account among the DSP and Sponsored Products options (1), and click on "Continue" (2).
3️⃣ The AMC account setup will follow these two steps/modules:
a.
b.
🚨 Note 🚨
It can take up to 2 business days for Amazon to approve + create the instance ID.
4️⃣ Once the account is created, click on the "Create AMC Audiences" purple button on the new module to start:
Locate your AMC ID in Perpetua
1️⃣Access the "Account Settings" of your Account.
2️⃣Navigate to the AMC Tab within it and locate your AMC instance ID
Other Related Articles
Explore additional resources in our Help Centre that may assist you with other DSP-related questions.
Please don't hesitate to reach out to your Data Strategist or our Live Chat Support Team if you have any further questions.
Article last updated April 2025. If you find this information to be out of date, please contact hello@perpetua.io.