Campaign Takeover for Sponsored Brands

Learn how to take over and optimize your existing Amazon Sponsored Brands campaigns in Perpetua

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Written by Claire Lee
Updated this week

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SB Campaign Takeover Walkthrough

If you have existing Sponsored Brands or Sponsored Brands Video campaigns on Amazon, you have the ability to let Perpetua optimize and manage them in just a few clicks.

🚨 Note 🚨
If your Amazon Campaigns are not appearing on Perpetua, it could be due to recent launches. Please allow up to 24 hours for data synchronization, and your campaigns should then populate among the list available for takeover on Perpetua.



1. Head over to the Sponsored Brands tab in the left-hand menu.


2. Click on the Campaigns tab in the middle of the dashboard. This is where you'll see a list of all the current Sponsored Brands and Sponsored Brands video campaigns that exist in your Amazon Ad Console.


3. Find the campaign you'd like to optimize and then click the purple Campaign Takeover button beside it. From here, you'll be able to set your goal configurations like the targeting type, goal name, target ACoS, and budget. Once complete, press Launch Goal to finalize.

  • For more information on which targeting type to choose for your Sponsored Brands goals, click here.

  • If you do not see the ability to choose a targeting type, this means it is an SBv4 campaign. More information on taking over these campaigns is available below.

Once you've optimized and launched your goal, you'll see it populate in the Goals tab of your Sponsored Brands dashboard.


Supported Actions on Multi-Ad Group SB Campaigns (SBv4)

If you'd like to take over multi-ad group Sponsored Brands Product Collection or Video campaigns (also known as SBv4 campaigns), Perpetua does support this. The process will be the same as above but there are some limitations currently in place that are listed below.

📗Supported

  • Take over Sponsored Brands' Product Collection and Video to Product Page campaigns

  • Harvest Keywords for SBV4 Campaigns (Learn more here).

  • Make bid adjustments to targets

  • Change Target ACoS and budget

  • Add Manual Keywords (No PAT Keywords)

  • Pause targets

  • Add negative matches

  • View keyword and target data after clicking into the goal dashboard

  • View performance data for each ad & ad group in the goal

🚨Note 🚨
Adding Keywords can be done from your Amazon Ad Console and Perpetua will honour it. However, it's important to note that the engine will not optimize PAT and Theme Targeting type Keywords..


📕Not Supported

  • Take over store spotlight, PAT (includes Category), hybrid (PAT and Keyword), Theme, or Video to Brand Page campaigns

  • Add Theme Targeting Keywords (this can be done in the Ad Console directly. Learn more here).

  • Select a targeting type during the takeover process.

  • Add or edit creatives (this can be done in the Ad Console directly)

  • Add or edit ad groups (this can be done in the Ad Console directly)


This feature is being continuously improved. The above lists will be updated regularly to reflect the current state and capabilities.


Article last updated April2024. If you find this information to be out of date, please contact hello@perpetua.io.


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