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Introduction
The SD campaign takeover feature enables you to transfer your existing Amazon SD CPC campaigns to Perpetua, eliminating the need to recreate your strategy by launching new goals.
Taking over SD campaigns is supported in all regions.
Supported vs Not Supported Actions (During Early Access)
📗 Supported
Edit Goal Budget and Target ACOS *
Pausing/Deleting a Goal
Pause/Enabling targets
Campaign specifications:
Single and multi-ad group campaigns
Video creatives
📕Not Supported
Bid adjustments
Adding targets and negative matches **
Adding/Removing advertised products **
VCPM (Cost Per Thousands Viewable Impressions) campaigns
* If you've enabled Amazon's Cost Control on an ad group, you'll need to turn it off in the ad console in order to optimize bids.
** These changes can be applied in the ad console without being overridden. Support for these features will be rolled out in the coming weeks.
Editing your Goal on Amazon
It's always best to manage any necessary modifications or adjustments to Perpetua campaigns directly through the Perpetua dashboard to avoid our engine overriding the edits you made. Please review the full list here.
However, for SD Campaign Takeover goals, Perpetua will respect most campaign modifications except:
Edit the bids of your goals,
and edit the budget of your campaigns.
Campaign Takeover Walkthrough
1️⃣ Access the "Sponsored Display" tab in your Perpetua account and click on the "Campaigns" tab.
2️⃣ Navigate your mouse to the right side of the "Unamaged Campaigns" showing up, and click on the "Optimize Campaign" purple button to initiate the process.
🚨 Note 🚨
Unmanaged vCPM (Cost Per Thousands Viewable Impressions) cost types campaigns can't be taken over.
3️⃣ Assign a Name, Target ACOS and Daily Budget to your campaign in the popup window that appears after clicking the "Takeover" button.
If historical data is accessible, the suggested Target ACOS and Daily Budget will be automatically filled in (refer to the image below). Otherwise, you can manually enter your preferred values.
Launch Goal to Takeover the SD Campaign.
If you modify the Daily Budget by entering a value that exceeds the historical average data from the past 30 days, you may receive a warning advising you that you might experience an increase in daily spend after launching.
4️⃣ A successful message will show up on the top right corner of your Dashboard. Access the taken-over campaign by clicking on the "View Goal" option within the message.
Article last updated August 2024. If you find this information to be out of date, please contact hello@perpetua.io.