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How to Create a Creative
💡 Following is a guideline to consider when using the Stand-alone Creative Builder for DSP. Creatives can also be created through the DSP Goal Launch flow, as explained in this other Help Centre article.
1️⃣ Access the DSP tab from the left-side panel (1).
In the "Programmatic Goals" dashboard (2), select the "Creatives" tab (3) and click on the purple "Add Creatives" button (4) to access the stand-alone creative builder.
2️⃣ Enter the Title of your creative (1), and choose the creative type you'd like to create according to the guidelines (2).
Creative Types:
Click on the ▶️ icon to expand and view the content.
Responsive Ecommerce Creative
Responsive Ecommerce Creative
Select the Product(s) you'd like to include in the creative (up to 20):
Continue by customizing the assets such as Product Image (A default pulled from Amazon or Custom), Logo & Headline, and validate them by clicking on the "Validate" purple button.
💡 Custom Image Guidelines:600x600 or larger,
5MB or less,
JPG/PNG
💡 Logo Guidelines:
Min. size: 600x100
JPG, GIF or PNG (max 1000K
The assets must be validated by Amazon and this might take a while.
Amazon will send us back a preview which you can check in the following section of the creative builder:
Video
Video
Upload your video according to the guidelines
Dimension 1920 x 1080px;
For full STV/Prime Video creative specs,
For full OLV creative specs,
Choose the Ad Experience based on the type of video you upload,
and enter the Click Through URL
Click on the purple "Validate" button. This might take a few seconds to ensure the assets meet Amazon's advertising standards.
3️⃣ Navigate back to the top of the Creative Builder and click on the purple "Add Creative" button:
4️⃣ After creation, you'll be redirected to the "Creatives" tab within your "Programmatic Goals" dashboard in Perpetua, where the newly created Creative will appear alongside your previously made ones in the list.
Add Your Creatives to a Goal
1️⃣ Access the DSP tab from the left-side panel (1).
In the "Programmatic Goals" dashboard (2), select the "Goals" tab (3) and click on the goal you wish to add the newly created creative to (4):
2️⃣ Click on the "Line Items" tab within the goal you opened (1), and ensure that the "Creatives" column is enabled (2).
3️⃣ To add the creative to your desired Line Item, navigate to the Creative metric we just enabled and click the ✏️ icon (1). A window will open, displaying the list of enabled creatives and allowing you to add more. Click "Add Creatives" to proceed (2).
4️⃣ Add the Creatives displayed from the list. Click "Add" (1) and confirm your selection (2).
5️⃣Now that the creative has been added, select it from the available creatives list when clicking on the desired Line Item. Check the box and click "Done" to enable it.
💡 TIP: You can perform this operation in bulk by selecting multiple Line Items using the checkboxes next to them.
Other Related Articles
Explore additional resources in our Help Centre that may assist you with other DSP-related questions.
Please don't hesitate to reach out to your Data Strategist or our Live Chat Support Team if you have any further questions.
Article last updated February 2025. If you find this information to be out of date, please contact hello@perpetua.io.