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Introduction
In this article, we will explore the reasons why certain Branded PAT targets within your Sponsored Product goal may have ended up being included in Unbranded PAT campaigns. This applies specifically to scenarios involving a Sponsored Product goal with Branded-Based targeting.
For more details on the structure of Sponsored Product goals, check out this guide on SP Goal Structure.
Scenario & Solution
You Launched a Sponsored Product Brand-Based Targeting Type Goal
When creating a Brand-Based goal, you are asked to input Branded phrases (including misspellings).
This helps Perpetua assign the correct terms to Branded Campaigns (whether Keyword Manual or PAT).
Perpetua uses Amazon’s product data to link the brand name to the advertised product in the goal.
The brand associated with the product is pulled from the ASIN’s Product Detail Page (PDP) and is assigned accordingly.
The associated brand is displayed on the Product Detail Page (PDP) of the ASIN you're advertising (image below).
💡 To prevent Branded keywords from being mistakenly assigned to the Unbranded Campaign, it's essential to verify that the brand and product relationship is properly set.
If you've adjusted the Brand/Product relationship after noticing that Branded targets have been incorrectly placed in Unbranded campaigns, allow the engine a few days to reassign those targets to the correct Branded campaign.
Article last updated October 2024. If you find this information to be out of date, please contact hello@perpetua.io.