Perpetua designed goals to keep Amazon advertising simple! By launching one goal, our ad engine automatically launches a set of campaigns, set out with different objectives. Over time, our ad engine will self-adjust to optimize performance amongst campaigns. You will find three types of campaigns:
Auto campaigns are exploratory. These are important in the continual harvesting of keywords, even on a well established product, as trends change.
Keyword campaigns are a collection of keywords that have performed well in the past.
PAT (product ASIN targeting) campaigns are a collection of ASINs and categories that have performed well in the past.
The Perpetua ad engine is constantly collecting data from search term reports and adding strong performers to its targeted campaigns, leading to higher cost-efficiency over time. Bid prices on keywords/ASINs/categories will also adjust and optimize over time based on performance after it's been added to PAT and keyword campaigns.
Okay, but why do I have 6 campaigns?
Launching one goal on Perpetua can lead to 3 - 6 campaigns launched on seller central / advertising console. Below is our structure:
For more information on Perpetua goal structure and setup, please view this article.
Note: If there weren't any ASIN targets available to harvest from the auto campaign or your historical campaigns on Amazon, you'll need to add ASIN targets manually to the goal in order for the PAT campaign to launch. More information on adding ASIN targets is available here.
Makes sense? If not, feel free to reach out with any questions! 👍
Article last updated March 2023. If you find this information to be out of date, please contact firstname.lastname@example.org.