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Remove a Negative Match in-app
In this section, you'll learn how to remove negative matches applied to your keywords directly from the app. Let's explore where and how:
1️⃣ Go to the goal where you want to remove the negative match and navigate to the "Targets" tab.
2️⃣ Apply the following filters to display the negative matches for this goal, and click "Apply" to save them.
3️⃣ Hover your mouse over the right side of each target until the three dots icon appears. Click on the dots' icon (1) and choose the "Delete Negative Match" option from the list (2).
🚨 Note🚨
Multi-selecting targets and deleting the negative match will not remove the negatives in bulk for this goal. Please consider removing the negatives one at a time, or using the "Bulk Operations" explained in the paragraph below.
Remove a Negative Match in Bulk (via CSV File)
For Sponsored Products only, the following procedure will guide you through removing negative matches to multiple existing goals within your account.
1️⃣ Navigate to the "Bulk Operations" tab in your left sidebar and select "Bulk Edit & Create".
2️⃣ Set "Granularity Level", "Ad Type" and "Performance Date Range"
From the "Granularity Level" drop-down list, select "Goals & Segments".
The "Ad Type" is set by default with "Sponsored Products".
The "Performance Date Range" field is where you indicate the time period you'd like to be used when pulling your goal performance data into the CSV file.
A "Last 7 Days" or "Last 30 Days" time range can be applied.
🚨 Note: This information will be presented in columns S through AD and is limited to a 30-day period. 🚨
3️⃣ Click the "Download Custom Spreadsheet" button.
4️⃣ Edit the Downloaded Spreadsheet
Remove the negative matches from the respective fields:
Column: Q, R
Rows: MultiCampaign_Goal (for Classic Multi-Campaigns Goal) OR SingleCampaign_KW / SingleCampaign_PAT (for Custom Single-Campaign Goals).
Ensure no commas are entered as the last value at the end of your list.
5️⃣ Upload Your File
Navigate back to the "Bulk Operations" tab in Perpetua and click on the uploading section that will allow you to select the file you edited (and download in CSV format).
Other Related Articles
For more information on negative keywords and how to remove them, check out the articles below:
If you have any questions, please reach your Data Strategist or contact us through our Live Chat Support and we'll be happy to assist.
Article last updated August 2024. If you find this information to be out of date, please contact hello@perpetua.io