Perpetua Labs

Claire Lee

Anna Mamajanyan

Andrea Mamone

Edit your Goals in-app or through Bulk Operations

Amazon Advertising - Goal's Management

Pausing a Target vs. Adding a Negative Match

Explaining the difference between Amazon keywords and search terms

Keywords vs. Search Terms

Will the changes you make to your Perpetua-optimized campaigns in Seller Central or AMS reflect in Perpetua?

What Happens When I Make Changes to My Perpetua Campaigns in Amazon?

Key Items to Review Before Changing Your Perpetua Goals

What Factors Should I Consider Before Making Changes to a Goal?

Product Targeting and "Dark Search"

Learn more about essential distinctions in keywords, search terms and more

Factors to Consider

For an existing Sponsored Products, Sponsored Brands, or Sponsored Display goal, how do I change the target ACoS and budget?

How To Change the Target ACoS and Daily Budget

A quick guide on how to switch from a Universal goal structure to either Brand-based or Advanced goals

How Do I Delete a Goal?

Viewing performance data for Amazon campaigns on the Perpetua dashboard

The Campaign Breakdown Tool

Review goal deep dive performance using Today and Yesterday time range selectors

"Today" and "Yesterday" Time Range Selector

How to track your spend across your SP, SB and SD ads for both Perpetua-managed and unmanaged campaigns

Monthly Budget Tracker

How to select dates and add or remove metrics from your Perpetua graphs.

How to customize the metrics displayed on your Perpetua graphs

How to add or remove metrics from your Perpetua tables.

How to customize the reporting columns within your Perpetua tables

Gloria Steiner

Goals and Campaigns Management

Products / ASINs Management

Describes how to manually add ASINs to your account that may be missing.

Add Missing ASIN Products to Advertise

How to Pause an ASIN from Sponsored Products Campaigns in Perpetua

How to Pause a Product (ASIN)

Learn how to add and pause products to your account and goals

Products / ASINs

A comprehensive list of constraints and special characters allowed in keywords, goal names, etc. on Perpetua and Amazon

Can I Use Special Characters On Keywords And Campaign Names?

Team Perpetua

Keywords and Search Terms Management

How different keyword match types will bid on Search Terms for Sponsored Products

Guide to Keyword Match Types: Broad, Phrase, or Exact

How do I add keyword and ASIN targets to an Amazon campaign in Perpetua?

Adding Keyword and ASIN Targets to Amazon Goals

Do I need to add targets to my goal? Why am I being told it is mandatory to add targets to my new goal?

Add Targets While Launching a Goal

Guide on how to filter your targets/search terms lists by type and performance

Filter your Targets and Search Term Tables

How do I pause or unpause Keyword, ASIN or Category targets within my goals?

How to Pause a Target

Use AI to find new keywords to add to your Goals

AI Keyword Research Tool

Scaling a Keyword: Beyond Just Raising Bids

Josh Lobo

Keywords and ASIN Targets

Why doesn't Perpetua automatically add negative keywords?

Negative Keywords in Perpetua

Explore the options to negative match targets in-app or using Bulk Operations.

How to Add a Negative Match

How to Remove a Negative Match

Learn how to add and remove a negative match

Negative Match Management

Learn how to use Perpetua's Bulk Operations tab to manage all of your Sponsored Products goals and segments at the same time

Bulk Operations - Launch & Edit your Amazon Goals/Segments

Learn how to use Perpetua's Bulk Operations tab to manage all of your Sponsored Products campaigns at the same time

Bulk Operations for Sponsored Products Campaigns

How to make changes to your Amazon Sponsored Brands goals in bulk by using Perpetua's CSV upload feature

Bulk Operations for Sponsored Brands Goals

Learn how to use Perpetua's Bulk Operations tab to manage all of your Sponsored Products Single Campaign, Multi-Ad Group Goals together.

Bulk Operations for Sponsored Products Single Campaign, Multi-Ad Group Goals

How to make bulk changes to your keyword and ASIN targets in your Sponsored Products goals using Perpetua's CSV upload feature

Bulk Actions for Targets

Bulk Actions & Operations

Perpetua Ad School

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