Quick Links:
How to Delete a Goal
If you want to delete a goal entirely, there are two ways to do it.
1️⃣ From the goal list
You can delete the goal from the goal list by hovering the 3 dots button (1) on the right side of the Goal list, and clicking Delete (2).
2️⃣ From the goal deep-dive view
You can also delete your goal by clicking into it and finding the Trash Can icon in the Goal configuration panel, then clicking the Trash Can icon.
🚨 Note 🚨
If your Sponsored Products goal is only advertising one ASIN, deleting the ASIN will also delete the goal in Perpetua.
What Happens After Deleting a Goal?
Deleting a goal on Perpetua has different effects depending on the goal type:
SP and SD Goals:
If deleted, Amazon will reset their budget to the minimum, and the campaigns will be paused, though bids will remain unchanged.
You can still manage the campaign directly on Amazon by unpausing it.
SB Goals:
Both bids and budgets will be preserved, and the campaign can continue to be managed on Amazon by simply unpausing it.
Article last updated March 2025. If you find this information to be out of date, please contact hello@perpetua.io.