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Adding Keyword and ASIN Targets

How do I add keyword and ASIN targets to an Amazon campaign in Perpetua?

Linda Wan avatar
Written by Linda Wan
Updated over a week ago

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Introduction

Perpetua automatically harvests high-performing keywords and ASINs. However, if you have keywords or ASINs that you believe will be successful, there's an easy way to add them to your goals.

Learn more about Keyword Harvesting in Perpetua by clicking on the links below:


What Targets Should Be Added To Goals

We recommend adding the following types of targets to your goals:

Category

Description

Example


Flagship Category Keywords

These are high-traffic keywords which lead to the majority of sales in your product category.

"shoes"


Niche Product Keywords

These are lower-traffic keywords which convert very well due to their high relevance to your product.

"waterproof shoe"


Experimental Keywords

Feel free to add any keywords you'd like Perpetua to test. If it does not perform well Perpetua will lower bids over time.


Product ASINs

Perpetua will run an additional manual product campaign that targets both individual ASINs and product categories.



How to Add Targets

1️⃣ Select the Goal
Click on the desired goal and then access the "Targets" tab (1). In the top right-hand corner of this section, click the ➕ button and select "Add Targets" from the dropdown list (2).


2️⃣ Define your Targets
In the pop-up that appears, select whether you want to add keywords or product targets. This will determine what kind of information needs to be entered.

  • For Keyword targets, you'll need to indicate what kind of match type you'd like them to be. This includes exact, phrase, and broad match types.

  • For Product (PAT) targets, you'll simply need to enter the ASINs themselves with no additional requirements.

3️⃣ Enter your Targets
Next, enter your targets separated by a new line and any additional details, like your match types, for example. Once complete, press the "Add Targets" button.



🚨Note🚨
Ensure not to leave any blank spaces at the end of your list, as this will generate an error.


4️⃣ Add your Targets
You'll then see all of your new targets in the section on the right. If all looks good, press "Add Targets to Goal" to finalize.


🚨 Note🚨
If you have keyword harvesting turned ON, then Perpetua will automatically add new targets to your campaigns and include all 3 match types when doing so. This means that if you add keyword targets and only select 1 or 2 of the 3 match types, the third one could eventually get added. If you do not want Perpetua to add new targets, then you must turn keyword harvesting OFF. Please click here for instructions.

If you want Perpetua to continue harvesting keywords, but there is only one match type you do not want for a particular keyword, simply pause the match types you do not want for that keyword.


5️⃣ User Added Flag
Once the targets have been added, they'll be displayed in the Targets tab of your goal with a "User Added" badge.



How to Add Targets in Bulk (via CSV File)

For Sponsored Products only, the following procedure will guide you through adding keywords to multiple existing goals within your account.


1️⃣ Navigate to the "Bulk Operations" tab in your left sidebar and select "Bulk Edit & Create".


2️⃣ Set "Granularity Level", "Ad Type" and "Performance Date Range"

  • From the "Granularity Level" drop-down list, select "Goals & Segments".

  • The "Ad Type" is set by default with "Sponsored Products".

  • The "Performance Date Range" field is where you indicate the time period you'd like to be used when pulling your goal performance data into the CSV file.
    A "Last 7 Days" or "Last 30 Days" time range can be applied.
    🚨 Note: This information will be presented in columns S through AD and is limited to a 30-day period. 🚨

4️⃣ Click the "Download Custom Spreadsheet" button.



5️⃣ Edit the Downloaded Spreadsheet

Enter your keywords into the respective fields:

  • Column: M, N, O (Keyword Targets with their respective Broad, Phrase and Exact match cell) - P (PAT Targets)

  • Rows: MultiCampaign_Goal (for Classic Goal) OR SingleCampaign_KW / SingleCampaign_PAT (for Custom Single Campaign Goals).

  • Separate them by comma if adding multiple.

  • Ensure no commas are entered as the last value at the end of your list.


    An example of a CSV file illustration


🚨 Note 🚨
Changing the status of your keywords (pause/unpause) at the account level is not supported through Bulk operations.
To learn how to do this at the goal level using a CSV file, or for in-app guidance review the articles attached below:


Article last updated August 2024. If you find this information to be out of date, please contact hello@perpetua.io

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