SBV3 vs. SBV4 Migration - What Happens to My Existing Goal?

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Introduction
What Stays the Same
What Changes

Introduction

Amazon introduced Multi-Ad group Sponsored Brand campaigns, referred to as SBV4, in October 2022. At that time and up until today, Perpetua did not support launching SBV4 Goals; instead, you could only launch goals aligned with SBV3, known as Single-Ad Group Campaigns (User could still take over existing Amazon SBV4 Campaigns to Perpetua).

With Amazon phasing out SBV3 campaigns and requiring a transition to SBV4, Perpetua is now facilitating the launch of SBV4 goals. Nonetheless, a question emerges: What will occur with my SBV3 Goals in Perpetua?

What Stays the Same

Aspect	Details
Active Goals	Continue to operate as usual.
Existing Targets and Negative Matches	Preserved during the transition to v4 goals.
Goal Names, Budget, and ACoS	Remain the same.
Keyword Harvesting	Harvesting rules based on the original targeting type of the goal will be preserved.
Broad Match Modifier Option	The selection remains unchanged.
Campaign Appearance	Consistent in the ad console.

What Changes

Aspect	Details
Targeting Type Label	The "Targeting Type" label (e.g., "C", "CA", "U") next to goal names will no longer be visible when v3 goals transition to v4 goals.
"Ads" and "Ad Groups" Tabs	Both tabs will remain present, showing a single ad and ad group.
Launching/Editing Goals Workflow	Launch and edit your goals using the new workflow designed for SBv4 goals. Learn more - Product Collection Learn more - Video
Limitations on Migrated v3 Goals	Migrated v3 goals will be constrained to a single ad group and a single ad. 🚨 *Advertisers cannot launch new creatives within migrated v3 goals*. 🚨
Bulk Actions	Bulk goal updates will be temporarily disabled. Our team is working on restoring this feature soon.

Article last updated June 2024. If you find this information to be out of date, please contact hello@perpetua.io.