What targets get added when I launch a branded segment?
Your brand's ASINs that are in the category you are advertising in
Products in the goal will be harvested as ASIN targets
Branded ASIN targets from existing SP goals
Note: The brand will be negative matched in a competitor segment.
What targets get added when I launch a competitor segment?
Category targets of the advertised ASINs (targets that are unbranded)
What targets get added to the Custom ASIN segment?
Product ASINs added by you
Note: There will be no category targets in this segment.
How does Perpetua harvest targets for SD?
It is only based on the corresponding SP and user-added targets at the moment.
Can you have ASIN targets in multiple SD goal segments?
It is not possible to have an ASIN target be in different segments within the same goal.
You can however have ASIN targets be in different custom segments if custom segments are not in the same goal.
Is there a limit on how many ASIN targets can go into a Custom SD segment?
Yes. 15 max.
Can you have the same ASIN in multiple goals?
How many Custom ASIN Product Targeting segments can I launch in one goal?
At the moment, the limit is 15 per goal. However, you could just launch another goal with the same products if you want to create more.
Can you have multiple segments of the same type in 1 goal?
For the brand defense and competitor segments, no. You can 1 of each per goal.
For the custom ASINs segment, yes. You can have up to 15 per goal.
Can I manage my existing SD campaigns from Amazon using Perpetua?
What are the differences between Amazon and Perpetua SD terminology?
At Perpetua we only support and optimize for page visits, which uses a standard CPC (cost per click) model. This is because there is a much more linear relationship between the bid you set and the actual bid, which allows the ad engine to have more control over it. As a result, all the SD campaigns you create in Perpetua will be optimized for page visits.
Each Segment you create in Perpetua will launch a different campaign in the Amazon Ad Console and each campaign will have only one ad group. In Perpetua we have 6 different type of segments, also known as targeting options. Below is a breakdown of how they correspond with Amazon targeting terminology:
Competitor Product Targeting (CO)
Targets your competitors' ASINs
Brand Defense Product Targeting (B)
Targets your own ASINs
Advertised Products Views Remarketing (AV)
Targets shoppers that have viewed the PDPs of your advertised ASINs but did not purchase them
Similar Products Views Remarketing (SV)
Targets shoppers that have viewed products similar to your advertised ASINs but did not purchase them
Custom ASINs Product Targeting (CP)
Targets the specific ASINs you choose
Custom Audiences Targeting (A)
Targets shoppers that have browsed the categories you choose
What is the budget minimum for each segment?
$5 USD for all marketplaces/countries.
Article last updated December 2022. If you find this information to be out of date, please contact email@example.com