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General Questions about SD goals
General Questions about SD goals

A list of FAQs related to sponsored display goals and SD segments on Perpetua

Gloria Steiner avatar
Written by Gloria Steiner
Updated over a week ago

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Targets

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What targets get added when I launch a branded segment?

  • Your brand's ASINs that are in the category you are advertising in

  • Products in the goal will be harvested as ASIN targets

  • Branded ASIN targets from existing SP goals
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    ​💡 Note: The brand will be negative matched in a competitor segment.


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What targets get added when I launch a competitor segment?

  • Category targets of the advertised ASINs (targets that are unbranded)

What targets get added to the Custom ASIN segment?

Product ASINs added by you
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💡 Note: There will be no category targets in this segment.

How does Perpetua harvest targets for SD?

It is based on the corresponding SP and user-added targets at the moment.

Can you have ASIN targets in multiple SD goal segments?

It is not possible to have an ASIN target in different segments within the same goal.

You can, however, have ASIN targets in different custom segments if custom segments are not in the same goal.

How many ASIN targets can go into a Custom SD segment?

There is a limit of 15 ASIN Targets.

Campaign/Segments Structure

Click on the ▶️ icon to expand and view the answer.
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Can a Product be shared with different gals?

Yes.

How many Custom ASIN Product Targeting segments can I launch in one goal?

The limit is 15 per goal.
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​💡 Note: Launch another goal with the same products if you want to create more.

Can you have multiple segments of the same type in 1 goal?

Your goal can have 1 of each Base Segment and multiple Custom Segments. You can view the badge under each segment on the list (2) at the time of their creation.

Can I manage my existing SD campaigns from Amazon using Perpetua?

Yes. Review the "(Early Access)Campaign Takeover for Sponsored Display" article to learn more about it.

What is the minimum daily budget for each segment?

$5 (or the respective currency to your country) for all marketplaces/countries.

What are the differences between Amazon and Perpetua SD terminology?

At Perpetua, we only support and optimize for page visits, which use a standard CPC (cost per click) model. This is because there is a much more linear relationship between the bid you set and the actual bid, which allows the ad engine to have more control over it. As a result, all the SD campaigns you create in Perpetua will be optimized for page visits.

Each Segment you create in Perpetua will launch a different campaign in the Amazon Ad Console and each campaign will have only one ad group. In Perpetua we have 6 different type of segments, also known as targeting options. Below is a breakdown of how they correspond with Amazon targeting terminology:
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Perpetua vs Amazon Terminology

Perpetua

Amazon

Functionality

Competitor Product Targeting (CO)

Contextual Targeting

Targets your competitors' ASINs.

Brand Defense Product Targeting (B)

Contextual Targeting

Targets your own ASINs

Advertised Products Views Remarketing (AV)

Views Remarketing

Targets shoppers who have viewed the PDPs of your advertised ASINs but did not purchase them.

Similar Products Views Remarketing (SV)

Views Remarketing

Targets shoppers that have viewed products similar to your advertised ASINs but did not purchase them.
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Custom ASINs Product Targeting (CP)

Contextual Targeting

Targets the specific ASINs you choose.
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Custom Audiences Targeting (A)

Views Remarketing

Targets shoppers that have browsed the categories you choose.
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Article last updated December 2022. If you find this information to be out of date, please contact hello@perpetua.io

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