Amazon Sponsored Ads and DSP

Managing your SP/SB/SD goals on Perpetua, and using our DSP Service

Gloria Abromeit avatar Michelle Meleskie avatar Linda Wan avatar +4
29 articles in this collection
Written by Gloria Abromeit, Michelle Meleskie, Linda Wan and 4 others

Universal and Brand-Based Targeting

How do I know whether I should use Universal or Brand-Based targeting?
Linda Wan avatar
Written by Linda Wan
Updated over a week ago

How to Pause an ASIN

How to temporarily stop an ASIN from being advertised in your SP campaigns on Perpetua
Alice Jin avatar
Written by Alice Jin
Updated over a week ago

Adding Branded/Competitor Phrases vs. Targets

Adding Branded/Competitor Phrases vs. Targets
Joey Ahn avatar
Written by Joey Ahn
Updated over a week ago

Advanced Targeting

When should I use Advanced Targeting and how do I set it up?
Linda Wan avatar
Written by Linda Wan
Updated over a week ago

Advanced Settings for Sponsored Product Goals

What you can do in the new Advanced Settings modal for your Sponsored Product goals.
Claire Lee avatar
Written by Claire Lee
Updated over a week ago

Adding ASIN to an Existing Goal

How do I add an ASIN I want to advertise to an existing Sponsored Products goal?
Linda Wan avatar
Written by Linda Wan
Updated over a week ago

Branded PAT

What is Branded PAT (Product Attributed Targeting) and why is it beneficial to target my own ASINs?
Michelle Meleskie avatar
Written by Michelle Meleskie
Updated over a week ago

How do I add ASINs?

Describes how to manually add ASINs to your account that may be missing.
Gloria Abromeit avatar
Written by Gloria Abromeit
Updated over a week ago

Why can't I add my ASIN to multiple Sponsored Products goals?

Here is why you cannot add your ASIN to more than one Sponsored Products goal.
Joey Ahn avatar
Written by Joey Ahn
Updated over a week ago

How to add your ASIN to a different Sponsored Products goal

Step by step guide on removing your ASIN from one Sponsored Products (SP) goal to make it available for another SP goal.
Joey Ahn avatar
Written by Joey Ahn
Updated over a week ago

How come I can't launch my sponsored products goal?

What to do when you are getting the "Something went wrong" or "Creating SP goal failed" errors
Alice Jin avatar
Written by Alice Jin
Updated over a week ago

Why am I getting a duplicate phrase error when creating a new goal?

What does the error message "Nonfield errors: Duplicate search space phrase found" mean and how do I resolve it?
Joey Ahn avatar
Written by Joey Ahn
Updated over a week ago

How do I delete a sponsored products goal?

Two different methods to delete/remove a sponsored products goal when you no longer want to run SP campaigns
Joey Ahn avatar
Written by Joey Ahn
Updated over a week ago

Why goal view metrics do not match segment level metrics for sponsored products goals

Comparing goal data to segment data for SP goals and why there is a discrepancy between values shown on the dashboard
Alice Jin avatar
Written by Alice Jin
Updated over a week ago

Sponsored Brand Video Creator

How do I use the video creator for Sponsored Brand videos?
Michelle Meleskie avatar
Written by Michelle Meleskie
Updated over a week ago

Sponsored Brand Video Custom Themes

You may want a custom theme for your brand if you have specific branding you want when creating videos
Michelle Meleskie avatar
Written by Michelle Meleskie
Updated over a week ago

Sponsored Brands Video Recommendations

Perpetua's recommendations for a successful Sponsored Brands video campaign.
Gloria Abromeit avatar
Written by Gloria Abromeit
Updated over a week ago

How to download your Sponsored Brands video

Here's how to download your video from our Sponsored Brands video creator.
Claire Lee avatar
Written by Claire Lee
Updated over a week ago

What image requirements does my Brand image logo need to meet for Sponsored Brands product collection goals?

Uploading your brand image logo for Sponsored Brands product collection goals
Alice Jin avatar
Written by Alice Jin
Updated over a week ago

What image size should I upload when using the Sponsored Brands video creator?

Optimizing the appearance of your images when using a template in our video creator tool
Alice Jin avatar
Written by Alice Jin
Updated over a week ago

New-to-brand metrics

What are New-to-brand metrics and how do I view them on my Perpetua dashboard?
Claire Lee avatar
Written by Claire Lee
Updated over a week ago

Sponsored Brand Error Messages

A guide to solving those pesky Sponsored Brand error messages
Gloria Abromeit avatar
Written by Gloria Abromeit
Updated over a week ago

Why are keywords paused in my Sponsored Brands campaigns?

Why are some of my phrase and broad match keywords paused within my Sponsored Brands and Sponsored Brands video campaigns?
Claire Lee avatar
Written by Claire Lee
Updated over a week ago

How do I delete a Sponsored Brands goal?

A step-by-step guides to delete a Sponsored Brands goal/campaign on Perpetua
Alice Jin avatar
Written by Alice Jin
Updated over a week ago