Amazon Advertising - Sponsored Ads, DSP and AMC
Sponsored Products, Brands and Display Goals / Campaign Takeover/ DSP Service
By Anna and 9 others10 authors44 articles
- Sponsored Products Goal Structure
- Sponsored Products Goal Setup: Targeting Types, Target ACoS, and Budget
- How to Launch a Multi-Campaigns (Classic Goals) Sponsored Products Goal
- Adding Branded/Competitor Phrases vs. Targets
- ASIN Products Belonging to More Than One Goal
- Why SP Goals Data Does Not Match Segment Data?
- Can I Change My Campaign Names?
- Sponsored Products - Branded Targets in an Unbranded Campaign
- Amazon Brand Registry and the Features It Unlocks in Your Perpetua App
- Sponsored Brands - Goal Targeting Types
- Sponsored Brands - Launching a Product Collection Goal
- Sponsored Brands - Launching a Video Goal
- Sponsored Brands - Launching a Store Spotlight Goal
- How to add custom images to your existing SB goals
- Sponsored Brands - Theme Targeting Keywords
- Best Practices for Sponsored Brands Video
- Why are Keywords Paused in my Sponsored Brands Goals?
- Sponsored Brand Error Messages
- New-to-brand metrics
- Update: Sponsored Brands Product Collection ads [effective January 31, 2024]
- Broad Match Modifiers
- Understanding Data Discrepancies Between Sponsored Brands and Stream Performance
- DSP and AMC Audiences
- How to Launch a DSP Goal in Perpetua
- DSP - Creatives Builder
- Perpetua’s DSP Creative Naming Convention
- Build your AMC Audiences for DSP and Sponsored Ads
- Understanding DSP Metrics and Goal Performance
- Manager Accounts - How to Request Access to a DSP Advertiser in the Amazon Console
- Create your AMC Instance ID in Perpetua
- AMC Audiences for Sponsored Ads Playbook
- How to unlock AMC powered 5 year Retail Purchases for Perpetua CLTV AMC dashboard