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Introduction
Store Spotlight can help drive traffic to your Amazon Store. This ad format features your brand logo, a custom headline, and showcasing your Store with up to three subpages.
When Amazon shoppers click the ad tile, they are directed to a specified subpage within the Store. Clicking the brand logo or headline takes them to your main Store page.
The Store Spotlight campaign is designed to give more visibility to subpages of an Amazon brand store.
These ads will appear on the top of the search result pages on desktop, mobile web, and mobile app
Benefits
Store Spotlight campaigns are an excellent way to bring more attention to your existing Amazon brand stores. This ad format is particularly useful for those with an established store. If you have a large portfolio of different products, a store subpage can help guide customers directly to the right products.
Increased Visibility: Store Spotlight ads bring more attention to your Amazon brand store, highlighting your products and brand to potential customers.
Targeted Traffic: By directing shoppers to specific subpages within your store, you can guide them to the most relevant sections, improving the chances of conversion.
Brand Promotion: Featuring your brand logo and a custom headline in the ads reinforces brand recognition and trust among shoppers.
Enhanced User Experience: These ads provide a seamless experience by taking customers directly to the desired subpages, reducing the steps they need to take to find specific products.
Showcase Multiple Products: You can highlight different subpages, showcasing a variety of products and categories, which is particularly useful for stores with a large portfolio.
Cost-Effective Advertising: Store Spotlight ads can be a cost-effective way to drive traffic and sales by utilizing the existing Amazon infrastructure and customer base.
Customizable: The ads are highly customizable, allowing you to tailor the headline, imagery, and links to match your marketing goals and audience preferences.
Supported vs. Not Supported Actions
📗 Supported
Select the match type of manually added keywords.
Take control of Keyword Harvesting (learn more here).
Adding new creatives to a goal with no ads, or with existing ads.
📕 Not Supported
PAT Targets will not be automated by the Perpetua engine.
Theme Targeting (learn more here).
Edit the creatives of an existing ad (this can be done from the Amazon Ad console).
Editing your Goal on Amazon
It's best to manage any necessary modifications or adjustments to Perpetua campaigns directly through the Perpetua dashboard to void our engine overriding the edits you made. Please review the full list here.
However, for SBV4 goals Perpetua will respect the following edits:
Editing Campaigns.
Editing Ad groups.
Editing Ads.
Editing Keywords.
The only exception is the goal name: if you change the campaign name from Amazon, the goal name on Perpetua will remain the same.
🚨 Note 🚨
We advise against directly making changes on the Amazon ad console because Perpetua may take up to 24 hours to synchronize with any modifications made there. However, adjustments made within Perpetua should be reflected immediately or within a few minutes. Thus, making changes on the ad console alongside using Perpetua could potentially lead to confusion.
Store Spotlight vs Product Collection Ad Type
Feature | Store Spotlight Ad | Product Collection Ad |
Purpose | Highlight specific subpages of your Amazon Store. | Promote a selection of individual products |
Ad Components | Brand logo, custom headline, and links to Store subpages. | Individual product images, titles, and prices. |
Destination | Subpages within your Amazon Store. | Product detail pages. |
Target Audience | Shoppers exploring a brand’s broader product offerings. | Shoppers interested in specific products. |
Use Case | Ideal for increasing visibility and traffic to your Store subpages. | Ideal for showcasing and driving sales of specific products. |
Visibility | Focuses on brand and Store navigation. | Focuses on individual products. |
Customization | Customize headlines and select subpages to feature. | Select specific products to feature. |
| Directing traffic to seasonal collections or product categories within your Store. | Promoting a new product line. |
🚨 Note 🚨
Learn more about the Sponsored Brands Product Collection Goals in Perpetua here.
Step-by-Step Guide
🚨 Note 🚨
To activate Sponsored Brands in your Perpetua account, it's essential to have a brand registry and fulfil all the eligibility requirements associated with it.
For further details on Amazon Brand Registry, we suggest visiting their official website for comprehensive information.
1️⃣ Access the "Sponsored Brands" tab from the left side panel of your Perpetua account and click on the "New Goal" purple button.
2️⃣ A pre-filled goal's name will be generated. Edit it according to your needs.
3️⃣ Enter Target ACOS, Daily Budget and Brand in the "Goal Optimization" section.
4️⃣ Select the "Store Spotlight" ad format from the goal launch workflow.
5️⃣ Specify your Ad creatives and other settings in the following steps.
Ad Name:
Enter the title of your ad by referring to Amazon Guidelines here.
Ad Destination:
Select the Store you wish to showcase products for using this ad format.
Logo Image:
Upload your Brand's Logo image by following the necessary requirements (learn more here)
Ad Headline:
Enter your Ad Headline (max 50 characters).Advertised Store Pages:
Select 3 store pages you want to advertise and set up how they are displayed.
Click the "Add Pages" option in purple to select the store pages:
The following "Advertised Store Pages" modal will show up, where, for each of your store pages, you can edit settings such as "Store Page", "Display Title" and "Image":
After entering all the settings for your first Store Page, click "Next" to proceed with configuring the settings for the 2 remaining pages:
Once you completed the configuration of all your 3 Store Pages, click the "Add Store Pages" purple button to confirm:
Your Store Pages will be saved and the settings can be viewed and edited within the goal launch workflow. Simply click on the "Edit Pages" option, and apply the needed modifications:
6️⃣ Keyword Targeting - Select the Match Types and enter at least 1 Keyword you wish to start bidding on at the time of launching your goal. Click "Add Targets" to confirm.
🚨 Note 🚨
Keyword Harvesting and Negative Match are not required to be enabled or entered at the time of launching a new Goal.
8️⃣ To launch your Sponsored Brands Store Spotlight Goal, return to the title section at the top and click the purple "Launch Goal" button. Once launched, you can find your newly launched goal in the "Goals" tab within the Sponsored Brands dashboard. 🎉
Article last updated July 2024. If you find this information to be out of date, please contact hello@perpetua.io.