Here are best practices for Sponsored Brands Video:
1️⃣ Capture attention quickly (first 2–3 seconds)
Display the product right away.
Skip long intros, logo-only shots, or extended lifestyle scenes before showing the product.
2️⃣ Focus on one hero product and one key message
Don’t try to show your whole catalog.
Clearly communicate 1–2 main benefits (e.g., “Long-lasting battery,” “Organic ingredients”).
3️⃣ Optimize for mute / small screens
Assume many shoppers watch with sound off.
Use on-screen text (short, bold captions) to highlight benefits and features.
Add subtitles if you have voiceover.
4️⃣ Keep it short and tight (15–30 seconds)
Aim for a clear, linear structure:
Problem → Product → Key Benefits → Call to Action.Trim any unnecessary scenes or text.
5️⃣ Clearly show the product in use
Demonstrate how it works, not just static shots.
Use close-ups of important features, textures, results, before/after if relevant.
6️⃣ Align keyword targeting with the video content
If your video focuses on “waterproof,” target keywords related to waterproof use cases.
Avoid generic targeting that doesn’t match what’s actually featured.