Perpetua Labs

Meghna Bhalla

Claire Lee

Paige Campbell

Everything you need to know about Walmart Advertising with Perpetua

Walmart Advertising

What is a Walmart Listing Score, how does it work, and why is this important to me?

What is a Listing Score on Walmart

An overview of Walmart Sponsored Products ads, their key benefits, and eligibility requirements.

What are Walmart Sponsored Products Ads?

What ad placements are available on Walmart.com for Sponsored Products?

Walmart Sponsored Products Ad Placements

What are the Walmart campaign types and best practices for each type. These campaigns are launched in Perpetua as goals.

Walmart Campaigns Types

Eligibility for a Walmart Sponsored Products account and how to create one with Perpetua.

Can I advertise on Walmart?

A step-by-step guide on how to connect to Perpetua's Walmart Product and what to expect once you have begun the connection process.

How to connect to Perpetua's Walmart Product

A quick dive into how to navigate and configure your Walmart dashboard on Perpetua.

Walmart Product Tour

Can I sell and advertise with Sponsored Products on Walmart.com without being based in the US?

Can international sellers sell and advertise on Walmart.com?

A guide on where to go to locate your seller or supplier id for Walmart.

Where do I find my Walmart seller or supplier id?

Getting Started with Walmart Sponsored Products

Step-by-step guideline on how to create and launch a new Sponsored Products goal for Walmart in Perpetua.

How to Launch a Walmart Sponsored Products Goal

A deep dive into Walmart goal structures and targeting types.

Walmart Goal Structure / Targeting types

What keywords should I be adding to my Walmart goals during and after launch?

What keywords should I add to my Walmart Goals?

Walmart Sponsored Products Goal Launch 

What is the Walmart Sponsored Brands review statuses and what do I do if my campaign or changes have been rejected?

Walmart Sponsored Brands Campaign Review Process

Step-by-step guideline on how to create and launch a new Sponsored Brand goal for Walmart in Perpetua.

How To Launch a Walmart Sponsored Brand Goal

How Do I Know If I am eligible for Walmart Sponsored Brands and what is the criteria for eligibility?

How Do I Know If I am eligible for Walmart Sponsored Brands?

Getting Started with Walmart Sponsored Brands

What are Bid Multipliers on Walmart and how do I apply them to my campaigns?

Perpetua Bid Multipliers for Walmart

How to use Perpetua's Walmart Dayparting feature to decrease or increase bids during certain times of the day to achieve your goals

Walmart Dayparting

What are Walmart suggested keywords in Perpetua and how do I use them?

Perpetua Suggested Keywords for Walmart

Pausing, adding, and adjusting bids on Walmart keywords in Perpetua.

Managing Walmart Keywords

What are auto bids on Walmart, how to adjust these bids, and how to delete auto bid overrides in Perpetua.

Walmart Auto Bids

How to add, remove, and pause products in your existing Walmart goals in Perpetua

Adding, Removing, and Pausing Products in Your Walmart goals

How to change targeting types on your Walmart goal

Changing Targeting Types

What is Perpetua's "Keyword Ideas" Tool and how do I use it to discover new keywords to add to my goals?

Perpetua's "Keyword Ideas" Tool

Walmart Goal Management

What to do when you're getting an "Invalid Item ID" error when trying to manually upload an item id to Perpetua.

What does "Could not retrieve metadata, may not be a valid id Walmart" mean during bulk item id upload?

Explaining why you may be seeing a discrepancy in attributed sales between Perpetua's dashboard vs. Walmart's Sponsored Products ad console.

Why do attributed sales differ between Perpetua's dashboard vs. Walmart's ad console

If you're missing Walmart products in your dashboard, here's a quick guide on how to manually add them in.

How to Manually Add Missing Walmart Products to Advertise

I can't see my Walmart inventory on Perpetua, where am I able to find my up to date Walmart inventory?

Where can I check my Walmart Inventory?

Troubleshooting Goals