Perpetua Labs

Anna Mamajanyan

Claire Lee

Andrea Mamone

Everything you need to know about Walmart Advertising with Perpetua

Walmart Advertising with Perpetua

Walmart's Listing Quality score (LQS), how it works, and why it's important.

What's a Listing Quality score on Walmart?

An overview of Walmart Sponsored Products ads, their key benefits, and eligibility requirements.

What are Walmart Sponsored Products Ads?

What ad placements are available on Walmart.com for Sponsored Products?

Walmart Sponsored Products Ad Placements

What are the Walmart campaign types and best practices for each type.

Walmart Campaigns Types

Eligibility for a Walmart Sponsored Products account and how to create one with Perpetua.

Can I advertise on Walmart?

A step-by-step guide on how to connect your Walmart account to Perpetua for both 1P and 3P.

How to Connect Your Walmart Account to Perpetua

A quick dive into how to navigate and configure your Walmart dashboard on Perpetua.

Walmart Product Tour

A guide on where to go to locate your seller or supplier id for Walmart.

Where to Find My Walmart Seller/Partner ID or My Supplier/Vendor ID?

Getting Started with Walmart Sponsored Products

Step-by-step guideline on how to create and launch a new Sponsored Products goal for Walmart in Perpetua.

How to Launch a Walmart Sponsored Products Goal

A deep dive into Walmart goal structures and targeting types.

Walmart Goal Structure / Targeting types

Understanding Walmart Variant Items and Best Practices for Advertising

Variant Bidding Best Practices on Walmart

What keywords should I be adding to my Walmart goals during and after launch?

What Keywords Should I Add to My Walmart Goals?

Mackenzie Stasko

Walmart Sponsored Products Goal Launch 

What is the Walmart Sponsored Brands review statuses and what do I do if my campaign or changes have been rejected?

Walmart Sponsored Brands Campaign Review Process

Step-by-step guideline on how to create and launch a new Sponsored Video goal for Walmart in Perpetua.

How to Launch a Walmart Sponsored Video Goal

Step-by-step guideline on how to create and launch a new Sponsored Brand goal for Walmart in Perpetua.

How To Launch a Walmart Sponsored Brand Goal

How Do I Know If I am eligible for Walmart Sponsored Brands, and what is the criteria for eligibility?

Eligibility for Walmart Sponsored Brands

Paige Campbell

Jakub Ruziczka

Getting Started with Walmart Sponsored Brands

What are Bid Multipliers on Walmart and how do I apply them to my campaigns?

Perpetua Bid Multipliers for Walmart

How to use Perpetua's Walmart Dayparting feature to decrease or increase bids during certain times of the day to achieve your goals

Walmart Dayparting

What are Walmart suggested keywords in Perpetua and how do I use them?

Perpetua Suggested Keywords for Walmart

Pausing, adding, and adjusting bids on Walmart keywords in Perpetua.

Managing Walmart Keywords

What are auto bids on Walmart, how to adjust these bids, and how to delete auto bid overrides in Perpetua.

Walmart Auto Bids

How to add, remove, and pause products in your existing Walmart goals in Perpetua

Adding, Removing, and Pausing Products in Your Walmart goals

Managing Targeting Types Within Walmart Goals

What is Perpetua's "Keyword Ideas" Tool and how do I use it to discover new keywords to add to my goals?

Walmart "Keyword Ideas" Tool

How to make changes to your Walmart Sponsored Products goals in bulk by using Perpetua's CSV upload feature

Bulk Operations for Walmart Goals

Best practices for Brand Term Targeting on Walmart, and how to apply it to your campaigns in Perpetua.

Brand Term Targeting on Walmart

Mitchell Bergin

Walmart Goal Management

What to do when you're getting error messages while trying to manually upload an item id to Perpetua.

Troubleshooting Errors When Bulk Adding Walmart Item IDs in Perpetua

Explaining why you may be seeing a discrepancy in attributed sales between Perpetua's dashboard vs. Walmart's Sponsored Products ad console.

Why do Attributed Sales Differ Between Perpetua's Dashboard vs. Walmart's Ad Console?

If you're missing Walmart products in your dashboard, here's a quick guide on how to manually add them in.

Walmart - How to Manually Add Missing Products to Advertise

I can't see my Walmart inventory on Perpetua, where am I able to find my up to date Walmart inventory?

Where can I check my Walmart Inventory?

Troubleshooting Goals

Learn what reports are available and how to generate them in the Walmart Ad Center

How to Access Walmart Performance Reports

Ad placement on Walmart is influenced by a combination of bid strategy, listing quality, and performance signals. Below are the key factors that impact where your ads appear.

What Factors Determine My Walmart Ad Placements?

Where am I able to find my advertising from Perpetua on the Walmart console?

Where can I access my Perpetua Campaigns data on Walmart?

Ashley Chung

Frequently Asked Questions 

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