There are 2 reasons as to why you may be seeing a discrepancy between the attributed sales reported in your Perpetua dashboard vs. what you're seeing in your Walmart ad console:
The 1–2 day delay
In exploring your Perpetua dashboard, you'll notice that it doesn't contain data from today and the day before. Our platform won't show data from Walmart for the last two days because there's a delay in pulling the data from Walmart's API. This is also why data from today and yesterday is shown in the graph in your dashboard as a dotted line, rather than a solid line. The line will solidify only once the data has been pulled and the numbers are accurate.
Therefore, the most current data in Perpetua will typically lag Walmart by 1–2 days due to API data availability and processing delays. If you'd like to see data from today or the day before, you can always access this through your Walmart Sponsored Products Ad Center.
Data Fluctuation
Walmart also uses an attribution window for attributed sales. This means that when a customer clicks on one of your advertisements, they may not immediately make a purchase. They may do this over the next few days, and if they end up purchasing a product within the attribution window, that sale will be attributed to that click.
Because Walmart uses attribution windows (commonly 14-day and 30-day), attributed sales are not final at the time of the click. Conversions may be added retroactively as customers complete purchases within that window. This means both Walmart’s dashboard and Perpetua’s metrics can continue to update after the initial reporting date.
If you'd like to see more up-to-date (but still not fully finalized) performance, check the Walmart Connect Ad Center, which updates faster than API-connected platforms.
If you find this information to be out of date, please contact hello@perpetua.io.