Perpetua Labs

Anna Mamajanyan

Claire Lee

Andrea Mamone

Everything you need to know about Walmart Advertising with Perpetua

Walmart Advertising with Perpetua

Walmart's Listing Quality score (LQS), how it works, and why it's important.

What's a Listing Quality score on Walmart?

An overview of Walmart Sponsored Products ads, their key benefits, and eligibility requirements.

What are Walmart Sponsored Products Ads?

What ad placements are available on Walmart.com for Sponsored Products?

Walmart Sponsored Products Ad Placements

What are the Walmart campaign types and best practices for each type.

Walmart Campaigns Types

Eligibility for a Walmart Sponsored Products account and how to create one with Perpetua.

Can I advertise on Walmart?

A step-by-step guide on how to connect your Walmart account to Perpetua for both 1P and 3P.

How to Connect Your Walmart Account to Perpetua

A quick dive into how to navigate and configure your Walmart dashboard on Perpetua.

Walmart Product Tour

A guide on where to go to locate your seller or supplier id for Walmart.

Where to Find My Walmart Seller/Partner ID or My Supplier/Vendor ID?

Getting Started with Walmart Sponsored Products

Step-by-step guideline on how to create and launch a new Sponsored Products goal for Walmart in Perpetua.

How to Launch a Walmart Sponsored Products Goal

A deep dive into Walmart goal structures and targeting types.

Walmart Goal Structure / Targeting types

Understanding Walmart Variant Items and Best Practices for Advertising

Variant Bidding Best Practices on Walmart

What keywords should I be adding to my Walmart goals during and after launch?

What Keywords Should I Add to My Walmart Goals?

Mackenzie Stasko

Walmart Sponsored Products Goal Launch 

What is the Walmart Sponsored Brands review statuses and what do I do if my campaign or changes have been rejected?

Walmart Sponsored Brands Campaign Review Process

Step-by-step guideline on how to create and launch a new Sponsored Video goal for Walmart in Perpetua.

How to Launch a Walmart Sponsored Video Goal

Step-by-step guideline on how to create and launch a new Sponsored Brand goal for Walmart in Perpetua.

How To Launch a Walmart Sponsored Brand Goal

How Do I Know If I am eligible for Walmart Sponsored Brands, and what is the criteria for eligibility?

Eligibility for Walmart Sponsored Brands

Paige Campbell

Mitchell Bergin

Getting Started with Walmart Sponsored Brands

What are Bid Multipliers on Walmart and how do I apply them to my campaigns?

Perpetua Bid Multipliers for Walmart

How to use Perpetua's Walmart Dayparting feature to decrease or increase bids during certain times of the day to achieve your goals

Walmart Dayparting

What are Walmart suggested keywords in Perpetua and how do I use them?

Perpetua Suggested Keywords for Walmart

Pausing, adding, and adjusting bids on Walmart keywords in Perpetua.

Managing Walmart Keywords

What are auto bids on Walmart, how to adjust these bids, and how to delete auto bid overrides in Perpetua.

Walmart Auto Bids

How to add, remove, and pause products in your existing Walmart goals in Perpetua

Adding, Removing, and Pausing Products in Your Walmart goals

Managing Targeting Types Within Walmart Goals

What is Perpetua's "Keyword Ideas" Tool and how do I use it to discover new keywords to add to my goals?

Walmart "Keyword Ideas" Tool

How to make changes to your Walmart Sponsored Products goals in bulk by using Perpetua's CSV upload feature

Bulk Operations for Walmart Goals

Best practices for Brand Term Targeting on Walmart, and how to apply it to your campaigns in Perpetua.

Brand Term Targeting on Walmart

Walmart Goal Management

What to do when you're getting an "Invalid Item ID" error when trying to manually upload an item id to Perpetua.

What does "Invalid Item ID" mean during Bulk Item ID upload on Walmart?

Explaining why you may be seeing a discrepancy in attributed sales between Perpetua's dashboard vs. Walmart's Sponsored Products ad console.

Why do Attributed Sales Differ Between Perpetua's Dashboard vs. Walmart's Ad Console?

If you're missing Walmart products in your dashboard, here's a quick guide on how to manually add them in.

Walmart - How to Manually Add Missing Products to Advertise

I can't see my Walmart inventory on Perpetua, where am I able to find my up to date Walmart inventory?

Where can I check my Walmart Inventory?

Troubleshooting Goals

What performance reports should I pull for my Walmart performance and where can I find them?

How can I pull my Walmart Performance Reports?

What factors on Walmart affect the placement of my ads

What Factors Determine my Walmart Ad Placements

Where am I able to find my advertising from Perpetua on the Walmart console?

Where can I access my Perpetua Campaigns data on Walmart?

Ashley Chung

Frequently Asked Questions 

Perpetua Ad School

广告学院（英文）

About Us

Uber uns

关于我们

Blog

Brand and Media

博客（英文）

Karriere

职位（英文）

Video

Careers

视频（英文）

Resources

Company

Ad School

Dashboard

Find answers and get help from Intercom Support and Community Experts

Conversations you've started through the messenger will appear here.

No conversations created by you

Try using different keywords or checking for typos.

No conversations found

Title

This site employs cookies and other technologies that we and our third party vendors use to monitor and record personal information about you and your interactions with the site (including content viewed, cursor movements, screen recordings, and chat contents) for the purposes described in our Cookie Policy. By continuing to visit our site, you agree to our {websiteTermsLink}, {privacyPolicyLink} and {cookiePolicyLink}.

This site uses cookies and similar technologies ("cookies") as strictly necessary for site operation. We and our partners also would like to set additional cookies to enable site performance analytics, functionality, advertising and social media features. See our {cookiePolicyLink} for details. You can change your cookie preferences in our Cookie Settings.

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See our {cookiePolicyLink} for more details.

Advertising cookies are set by our advertising partners to collect information about your use of the site, our communications, and other online services over time and with different browsers and devices. They use this information to show you ads online that they think will interest you and measure the ads' performance. Social media cookies are set by social media platforms to enable you to share content on those platforms, and are capable of tracking information about your activity across other online services for use as described in their privacy policies.

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

These cookies are necessary for the website to function and cannot be switched off in our systems.

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

You have the right to opt out of the sale of your personal information. See our {cookiePolicyLink} for more details about how we use your data.

Your Privacy Choices

We use cookies to enhance your experience. You can customize your cookie preferences below. See our {cookiePolicyLink} for more details.

Cookie Settings

Empty Help Center

Uh oh. That page doesn’t exist.

Home

Search results

Disappointed

Neutral

Smiley

Thinking...

Searching through sources...

Analyzing...

Tickets submitted through the messenger or by a support agent in your conversation will appear here.