If you’ve launched a universal or brand-based goal and want to change its targeting type after it’s already live, no need to worry — just follow the steps below:
1️⃣ Click into the Sponsored Product Goal that you would like to edit
2️⃣ On the right-hand side of the screen, you’ll see a module similar to the one you saw when you first launched the goal.
3️⃣ Select the targeting type you would like to change to.
4️⃣ Add the new Information for each segment
If you have chosen to change your targeting type to a "Brand-based", you must now add a new target ROAS, daily budget and branded phrases.
5️⃣ Once you have included all the information required, please click "Update" and your goal will be updated. 🎉
You can find more information on Walmart Goal Structure in the below Help center article