Quick Links:

When you first log in to Perpetua, you'll first want to ensure that you're on the correct marketplace tab on the left-hand menu. If you operate in multiple marketplaces on Perpetua such as Amazon, Instacart, Walmart, etc., you'll be able to seamlessly move between dashboards for each marketplace by using the marketplace tabs.

To head over to the Walmart dashboard, make sure you've selected the Walmart marketplace tab, which is labeled with the Walmart logo.

Once you're on the Walmart tab, here you'll see an overview of your Walmart Sponsored Products advertising performance. The metrics above the graph and on the graph will show an aggregate view of your advertising performance, based on the selected date range at the top right corner of your screen.

If you'd like to change the metrics you're viewing both in the boxes and on the graph, you can simply click the "Add Metric" icon on the right, and remove and add metrics as you wish! You can also choose how many metrics you'd to graph, with a maximum of 4 metrics in total.

You can also alter the date range that you're viewing by clicking on the date button at the top right corner. By default, it'll always be set to the last 7 days, but you can easily edit this by selecting a preset range or by using a custom range.

Just below the main graph, you'll see two different pie charts: one for device usage and one for ad placements.

This chart allows you to see the performance of the device type the products in your campaign are displaying on.

You'll be able to use the drop-down arrow here to see device usage by various performance metrics (ex. clicks, impressions, attributed sales, etc.)

This chart shows you the performance of which ad placements the items in your campaign are showing on.

You'll be able to use the drop-down arrow here to see device usage by various performance metrics (ex. clicks, impressions, attributed sales, etc.)

We'll now move to the "Goals" table, which you'll see when you scroll down on the same page. Here, you'll be able to see a quick overview of all the goals that are currently active on your account.

Remember: With Perpetua, 1 goal can encompass multiple types of campaigns, which is why we call it a goal, rather than a campaign.

The search bar allows you to search for your goals by goal name.

There are default metrics that are displayed for the Goals table, but you can simply click the customize columns icon (the 3 vertical lines) to add and remove metrics as you wish. You can also re-arrange your columns to ascend or descend by clicking the arrows beside the metrics.

You'll also be able to export the table as a CSV using the download icon just beside the customize columns icon (the pointing down arrow).

Click the percentage icon (%) to see the percentage change for each metric. The % below each metric represents the relative increase and decrease by comparing the current period to the prior period. For example, if you're viewing data from the last 7 days (ex. Feb 14 to Feb 20), it will compare performance between this date range and the 7 days before it (ex. Feb 7 to Feb 13).

This view also allows you to easily change the budget and Target ROAS of your goals. You can do this by scrolling to the right of the table hovering over the row and clicking on the pencil icon beside the parameter you'd like to adjust.

We'll now move to the Products tab, located right beside the Goals tab. Here, you'll be able to see a list of all the current products/item IDs that are associated with your Walmart Seller/Supplier account.

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You can use the search bar to search by product title, and have access to all the same customizations for the columns in the table as you did on the Goals tab!

Article last updated December 2023. If you find this information to be out of date, please contact hello@perpetua.io.