In this guide, we'll run through:
What are Walmart Suggested Keywords in Perpetua?
The suggested keywords feature in Perpetua's Walmart dashboard is a continuously updated list of keywords that Perpetua's ad engine recommends users to manually add to their Walmart goals, based on all time performance of those search terms. Typically, this is highly based on the number of conversions a Walmart search term has received.
Note: These keyword suggestions are NOT based on Walmart's Keyword Analytics tool. This tool is integrated through our Keywords Ideas feature.
Where can I find Walmart Suggested Keywords in my dashboard?
Walmart suggested keywords are located within a Walmart goal, underneath the "Keywords" tab.
1️⃣ Go to your Walmart tab in Perpetua.
2️⃣ Click into a Walmart goal.
3️⃣ Scroll down and click into the "Keywords" tab. Just below the table's column headers, you should see the "Suggested Keywords" feature. To access it, click on "View All" on the right side.
Why don’t I see the Suggested Keywords feature under my ‘Keywords’ tab?
If you don’t see the Suggested Keywords feature under your goal’s “Keywords” tab, it means automated harvesting is still enabled for that goal. Suggested Keywords only become available once automated harvesting is turned off, as they are only needed when our ad engine is no longer automatically adding keywords on your behalf. Please check more information on keyword harvesting here.
4️⃣ On the Suggested Keywords modal, you'll see a list of all the search terms Perpetua recommends adding as keywords to your goal based on all-time performance. It will show you the number of conversions that the search term has received throughout the lifetime of this goal, as well as the current ROAS.
🚨Note🚨
We will only suggest adding EXACT match keywords within this feature. This allows us to be very specific with the search term we are going after.
The default bid that will be applied to your keyword is $1 (USD). You can change this bid by entering a value of your choice under the "Bids" columns for that keyword.
5️⃣ To add the keywords into your goal, there are a few different ways to do so:
You can click the checkmark beside each individual keyword.
You can add all keywords in the suggested keywords list by clicking the "Approve All" button at the top right corner.
You can select multiple keywords by selecting the circles on the left-hand side of each keyword and then clicking "Approve # Selected" button at the top right corner.
6️⃣ You can also remove individual keyword recommendations by clicking on the "X" beside the suggested keyword(s). This allows you to tidy up the list for future keyword recommendations!
7️⃣ Once your keywords get added successfully, you'll get a notification message at the top right corner of your dashboard confirming the addition!