This guide will walk you through:

Walmart Sponsored Products has 2 types of campaigns: an auto and a manual.

Keywords live in the manual campaign while auto item-level targets live in the auto campaign.

Auto item level targets = You can set bids at the product level within an auto campaign. Ex. Rather than bidding on auto targets such as Loose Match, Close Match, etc. like you do on Amazon, you would set bids for each product that is in the campaign.

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Just like with Walmart keywords, Perpetua's ad engine also automatically optimizes your auto bids based on the most relevant incoming performance data. However, there may be circumstances where you'd like to manually adjust the bid yourself and override what are our ad engine is bidding. Well, here's how to do so!

2. Scroll down and go to the "Products" tab. Hover over the product you wish to change auto bids for and click on the pencil icon under the "Auto Bid" column.

3. Input the bid you'd like to override with and click "Confirm". And you're done!

*Note: Once you set an auto bid override using this method, the auto bid will be applied indefinitely UNTIL you manually delete the bid override. This means, you will be continuing to bid the amount you've entered and our ad engine WILL NOT take over optimizing that bid until the override is removed.

If you'd like to delete an auto bid override, here's how!

2. Scroll down and go to the "Products" tab. Hover over the product you wish to change auto bids for and click on the pencil icon under the "Auto Bid" column.
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3. Click "Delete Override". Then you're done!

Note: Once the bid override is deleted, our ad engine will takeover optimizing that bid from that point forward!

Article last updated September 22, 2021. If you find this information to be out of date, please contact hello@perpetua.io.