If you are about to launch your Walmart goal on Perpetua and you would like to know which keywords to add to your goal - you're in the right place! Here are some suggestions:

Amazon Keywords

  • Utilize keywords that have historically done very well on Amazon, these are likely terms that customers will search on Walmart as well

Keyword Ideas Tool

  • Keyword Ideas is a tool provided directly by Walmart's algorithms that help to uncover new keywords that are outside of the suggested keyword list

Reports

  • Utilize the keyword performance report to uncover new useful keywords 

  • This report can be found directly on Walmart's Advertising console under "On Demand Reports"

Other Suggestions

  • Use branded keywords specific to products you want to promote   

  • Add all keywords that appear in your product title and description  

  • Add keywords for seasonal products  

Please refer to this article for information on how to add/delete or pause keywords on Perpetua.

Article last updated February 22, 2021. If you find this information to be out of date, please contact hello@perpetua.io.

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