If you are about to launch your Walmart goal on Perpetua and you would like to know which keywords to add to your goal - you're in the right place! Here are some suggestions:
Utilize keywords that have historically done very well on Amazon, these are likely terms that customers will search on Walmart as well
Keyword Ideas Tool
Keyword Ideas is a tool provided directly by Walmart's algorithms that help to uncover new keywords that are outside of the suggested keyword list
Utilize the keyword performance report to uncover new useful keywords
This report can be found directly on Walmart's Advertising console under "On Demand Reports"
Use branded keywords specific to products you want to promote
Add all keywords that appear in your product title and description
Add keywords for seasonal products
Please refer to this article for information on how to add/delete or pause keywords on Perpetua.
Article last updated February 22, 2021. If you find this information to be out of date, please contact firstname.lastname@example.org.