What Keywords Should I Add to My Walmart Goals?

What keywords should I be adding to my Walmart goals during and after launch?

Mitchell Bergin avatar
Written by Mitchell Bergin
Updated over a week ago

If you are about to launch your Walmart goal on Perpetua and you would like to know which keywords to add to your goal - you're in the right place! Here are some suggestions:

1️⃣ Amazon Keywords

  • Utilize keywords that have historically done very well on Amazon, these are likely terms that customers will search on Walmart as well

2️⃣ Keyword Ideas Tool

  • Keyword Ideas is a tool provided directly by Walmart's algorithms that help to uncover new keywords that are outside of the suggested keyword list

3️⃣ Reports

  • Utilize the keyword performance report to uncover new useful keywords 

  • This report can be found directly on Walmart's Advertising console under "On Demand Reports"

4️⃣ Other Suggestions

  • Use branded keywords specific to products you want to promote   

  • Add all keywords that appear in your product title and description  

  • Add keywords for seasonal products  

🚨 Note: There is a maximum limit of 10 words per keyword and 80 characters (space Included). 🚨

Please refer to this article for information on how to add/delete or pause keywords on Perpetua.

Article last updated March 2024 If you find this information to be out of date, please contact hello@perpetua.io.

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