If you are about to launch your Walmart goal on Perpetua and you would like to know which keywords to add to your goal - you're in the right place! Here are some suggestions:
1️⃣ Use Historical Keyword Performance
Review keywords that have historically performed well for your products. Strong historical performance often signals high‑intent search behavior that can translate well to Walmart Sponsored Products.
When using keywords from other retail platforms, treat them as inspiration, not direct copy. While some customer search behavior overlaps, Walmart shoppers often use broader retail‑focused terms.
2️⃣ Leverage Walmart Keyword Discovery Tools
Walmart Connect provides keyword suggestions based on actual Walmart search behavior. These tools can help uncover relevant keywords that may not appear in your initial keyword list.
Using Walmart‑generated keyword recommendations helps ensure alignment with how customers search on Walmart.com.
3️⃣ Analyze Walmart Keyword & Search Term Reports
Use keyword and search term performance reports available in Walmart Connect reporting to identify:
High‑converting search terms
Keywords driving efficient spend
New keyword opportunities uncovered through live campaigns
These reports are especially valuable for expanding and refining your keyword strategy over time.
4️⃣ Additional Keyword Best Practices
Include branded keywords for the products you are promoting
Add relevant keywords found in your product titles and descriptions
Incorporate seasonal or event‑driven keywords when applicable
🚨 Note: There is a maximum limit of 10 words per keyword and 80 characters (space Included). 🚨
Please refer to this article for information on how to add/delete or pause keywords on Perpetua.
If you find this information to be out of date, please contact hello@perpetua.io.