Walmart Sponsored Brands Campaign Review Process

What is the Walmart Sponsored Brands review statuses and what do I do if my campaign or changes have been rejected?

Mitchell Bergin avatar
Written by Mitchell Bergin
Updated this week

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Walmart Sponsored Brands Review Statuses

Walmart Sponsored Brands requires a manual review process when submitting a new campaign or making certain changes to an existing live campaign. The review usually takes about 24-48 hours before a rejection or approval status appears within Perpetua's app.

📗 Approved

  • When a campaign or an adjustment to a live campaign gets approved, the status will appear as the following. In this case, there is no further action needed.

📕Rejected

  • When a campaign or an adjustment to a live campaign gets rejected, the status will appear as the following:

  • Please click the "View Details" option to see what has been rejected. There are two main situations in a rejection situation.

  1. The entire campaign has been rejected. This is likely because there was something incorrect in terms of creatives and ad description - such as your logo, URL, headline or Brand Name.

  2. Certain aspects of your campaign have been rejected. Your campaign has still gone live, however, certain keywords or items have been rejected within that campaign.


What Can I Do If My Campaign/Changes Have Been Rejected?

Scenario 1️⃣ - The entire campaign has been rejected.

  • Launch a new campaign within Perpetua, ensuring that you have made all of the changes that were outlined in the review details.

  • The campaign will go through another review process and you will receive a new approval or rejection after 24-48 hours.

Scenario 2️⃣ - Certain aspects of your campaign have been rejected.

  • If certain keywords were rejected, please make sure that you are either adding new and more relevant keywords to your campaign or you allowing the campaign to run with the existing keywords.

  • If you add new keywords, the campaign will go through another review process and you will receive a new approval or rejection after 24-48 hours. Your current campaign will remain live during this time.


Article last updated March 2024. If you find this information to be out of date, please contact hello@perpetua.io.

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