In this guide, we'll run through:

Both automatic campaign and manual campaign have the option to utilize a bid multiplier. These multipliers allow the bids for specific prime placements and platforms to be increased by a % that is set by the advertiser. Perpetua offers both placement and platform multipliers.

2. Click on the "Campaigns Tab"

3. Click on the drop down menu and select if you'd like to view by placement or platform

4. Once you've selected placement or platform, click the drop down arrow to view all the options

5. Hover over the placement or platform that you would like to set a multiplier on, and a pencil button will appear

6. Set your multiplier as a percent amount. For example, if you would like to multiply your bid by 50%, type 50 in the box and click confirm when you are ready.

Note: we recommend starting with a 20% multiplier, and monitor performance before increasing again.