Eligibility
To advertise on Walmart using Sponsored Products, you must be either a Walmart Supplier (1P) or a Walmart Marketplace Seller (3P) with an active account in good standing.
Sponsored Products campaigns are managed through Walmart Connect, Walmart’s self‑serve advertising platform.
Walmart Suppliers (1P / DSV)
Walmart first‑party suppliers — including Warehouse Suppliers, Drop Ship Vendors (DSV), or those operating as both — are eligible to advertise using Sponsored Products.
Suppliers can access Walmart Connect by signing in through Supplier Center.
Walmart Marketplace Sellers (3P)
Walmart Marketplace sellers are eligible to advertise using Sponsored Products if they have:
An active Seller Center account
Admin‑level access to that account
Products that are published on Walmart.com, in stock, and Buy Box–eligible
Marketplace sellers access Sponsored Products by logging into Walmart Connect using their Seller Center credentials.
Accessing Walmart Connect
Once eligible, advertisers can create and manage Sponsored Products campaigns directly within Walmart Connect Ad Center.
Walmart Sponsored Products is a self‑serve advertising solution. No formal approval or onboarding process is required beyond having an eligible Supplier Center or Seller Center account.
Creating a Sponsored Products Account with Perpetua
Perpetua is an approved Walmart Connect API partner. While API access is not required to advertise on Walmart directly, it is required to manage Sponsored Products campaigns through Perpetua’s Walmart Optimization and Intelligence software.
If you plan to use Perpetua:
Perpetua can submit an API access request to Walmart Connect on your behalf
Once approved, Sponsored Products campaigns can be created and managed through Perpetua
To continue setup, please refer to the next article:
If you find this information to be out of date, please contact hello@perpetua.io.