This guide will walk you through:

Eligibility

For Walmart, you have to be a Walmart supplier or Marketplace seller to use Sponsored Products. Reach out directly to Walmart Connect via the following link or reach out to wpasales@walmart.com.

*Note: A Walmart Supplier can be a Warehouse Supplier, Drop Ship Vendor (DSV), or both.

If you are a Walmart Supplier (1P or DSV), you will need to provide:

  • Company Name

  • Vendor ID

  • Tax ID

  • Brands associated with their Walmart account

  • A Walmart.com customer account email address and their full name

  • An email address to be assigned as account admin (if different from the Walmart.com customer account email address)

  • A billing contact email and their full name to which the invoice will be sent

If you are a Marketplace seller(3P), you will need to provide:

  • Company Name

  • Legacy Seller ID

  • Tax ID

  • Seller Center Admin Email (the main and/or admin email address for your Seller Center account) and their full name

  • An email address to be assigned as account admin (if different from the Seller Center admin email address)

Once you get approved, Walmart Media Group will onboard you, and then you can easily log in with your Seller Center credentials to manage your Walmart Sponsored products.

Creating a Sponsored Products account with Perpetua

If you are planning to use Perpetua's Walmart Optimization and Intelligence software, we can actually submit a request on your behalf to create an API Sponsored Products account (an API Sponsored Products is required in order to use our software)! If you're interested, please view the next article "How to connect to Perpetua's Walmart Product" below!

Article last updated September 22, 2021. If you find this information to be out of date, please contact hello@perpetua.io.

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