How Do I Know If I'm Eligible
A Walmart Supplier (1P) are automatically eligible for Walmart Sponsored Brands.
A Marketplace seller (3P) must be a brand owner.
Users registered on the Walmart Brand Portal as a super admin user type are rightful brand owners.
Users registered as reporters that have been given access to report first-party claims on a super admin’s/brand’s behalf do not have the ability to submit additional brands on the company’s behalf, so they are not considered brand owners.
Criteria for Marketplace Sellers
Based in the United States, China, Hong Kong or the United Kingdom; or a pre-approved seller in India
Rights owner registered with the United States Patent and Trademark Office
Onboarded to the Walmart Brand Portal, Walmart’s intellectual property rights management platform
Here is the process of registering for Walmart's Brand Portal
What you will need to get started:
Active trademark registration number
Verifiable email address
Article last updated October 25, 2022. If you find this information to be out of date, please contact firstname.lastname@example.org.