How Do I Know If I'm Eligible

A Walmart Supplier (1P) are automatically eligible for Walmart Sponsored Brands.

A Marketplace seller (3P) must be a brand owner.

  • Users registered on the Walmart Brand Portal as a super admin user type are rightful brand owners.

  • Users registered as reporters that have been given access to report first-party claims on a super admin’s/brand’s behalf do not have the ability to submit additional brands on the company’s behalf, so they are not considered brand owners. 

Criteria for Marketplace Sellers

  • Based in the United States, China, Hong Kong or the United Kingdom; or a pre-approved seller in India

  • Rights owner registered with the United States Patent and Trademark Office 

  • Onboarded to the Walmart Brand Portal, Walmart’s intellectual property rights management platform

    • Here is the process of registering for Walmart's Brand Portal

    • What you will need to get started:

      • Company information

      • Active trademark registration number

      • Verifiable email address

Article last updated October 25, 2022. If you find this information to be out of date, please contact

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