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Changing Targeting Types

How to change targeting types on your Walmart goal

Mitchell Bergin avatar
Written by Mitchell Bergin
Updated over a week ago

If you launched a universal or brand-based goal and would like to change your targeting type after your goal is live, not to worry! Follow the steps below:

  1. Click into the Sponsored Product Goal that you would like to edit

  2. On the right hand side of the screen you will a module, similar to the one that you saw at initial goal launch

3. Click on the toggle under the targeting type. This will reveal both targeting types (universal and brand based), select the targeting type you would like to change to.

4. Add the new Information for each segment

If you have chosen to change your targeting type to a "Brand-based", you must now add a new target ROAS, daily budget and branded phrases.

5. Once you have included all the information required, please click "Update" and your goal will updated 🎉

Article last updated January, 2024. If you find this information to be out of date, please contact

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