As a Walmart advertiser, regularly reviewing performance reports helps you understand how your campaigns, keywords, and products are performing.
These reports can help identify optimization opportunities such as refining keyword targeting, adjusting bids, and reallocating spend to top-performing items.
What Performance Reports Are Available?
Walmart Ad Center provides several report types that allow advertisers to analyze performance across keywords, placements, and products.
Common report types include:
Keyword Performance
Provides insight into how your ads perform across different search terms and keywords.
This data can help:
Refine keyword strategies
Identify high-performing search terms
Optimize bidding decisions
Placement Performance
Breaks down performance based on where ads are shown, such as:
Search results (Search In-Grid)
Browse pages (Browse In-Grid)
Carousel placements
Buy Box placements
This helps identify which placements are driving the best performance and informs bid adjustments.
Item Keyword Performance
Provides visibility into how individual products perform against specific keywords.
This can be used to:
Identify strong-performing keyword-product combinations
Expand successful terms into manual targeting
Optimize or remove underperforming combinations
Item Performance
Provides performance metrics at the product level across campaigns.
This helps determine:
Which products are driving results
Where to increase or reduce spend
Overall product-level efficiency
Campaign Snapshot
Provides a bulk export of campaign structure and settings.
This can be useful for:
Reviewing campaign setup
Auditing account structure
Supporting campaign migrations or analysis
Where Can I Pull My Reports?
Performance reports can be accessed directly within Walmart Ad Center.
To generate a report:
Log in to Walmart Ad Center
Navigate to the Reports section
Select On-demand reports (or the equivalent reporting option)
Click Request Report
Enter your desired settings:
Select a report type
Choose an attribution window (e.g., 3, 14, or 30 days)
Select how you want data to be grouped (cumulative or daily)
Choose your reporting date range
Note:
Some report types may have limitations on the maximum date range that can be selected.