Many advertisers find themselves struggling to grow their organic rank on Walmart.com and often turn to advertising as the root cause. However, on Walmart.com your products' unsatisfactory content such as poorly constructed PDP, images, long shipping times, etc are often the main cause of a low organic ranking.
In partnership with a Walmart content partner, Perpetua offers a visual listing score in app which will allow customers to track and improve their listings directly through Perpetua's app! As easy as a simple click 🎉
This guide will take you through:
What is a Listing Score?
A listing score on Perpetua mirrors your Walmart content score provided directly by Walmart. Using an advanced algorithm, every individual Listing Quality Score is tailored by what matters most for the customer in that item’s specific category. Different categories may have differently weighed factors.
That being said, if you have a low listing score, this likely means that your product's content on Walmart.com is not relevant or does not meet Walmart's Style Guides.
Note: A Walmart style guide covers the unique content standards for each Walmart.com category and product type.
What Factors Go into a Listing Score?
There a number of factors that can go into your listing score such as:
Product images
Product description
Product title
Secondary Images
Reviews
Shipping/Fulfilment
Please refer to this blog to learn more about listing optimization factors.
Why is my Listing Score so Important?
1. Grow Organic Rank
Optimizing your listings on Walmart.com can drastically improve your organic rank and even allow you to meet the 128 organic rank requirement for strategic keywords
2. Turn Impressions into Conversions
A well optimized PDP and content can convince potential customers into actually clicking into your product detail page and potentially leading them to checking out on your product.
3. Minimize Returns and grow repeat customer
If customers are satisfied with the purchase in relation to what was promised on the PDP, there is a less likelihood of return and increase in repeat customers who are confident in your product and brand.
Where Can I See My Listing Score on Perpetua
In order to see your listing score on Perpetua, please follow these steps:
Click into your Walmart marketplace tab
Click into your "Products Tab"
3. You will be able to see your listing score in the following format:
If you would like to learn more about your listing score or how to optimize your listing score, please reach out directly via hello@perpetua.io or through our intercom chat! 😃