Perpetua Labs

How to access and download your certificates after completing a course in the Perpetua Ad School.

Downloading a Course Certificate from the Ad School

Participate in Perpetua's Referral Program and earn an Amazon gift card valued up to $1000 by referring a new user who will receive 50% off

Perpetua Referral Program

Linda Wan

Michelle Meleskie

Claire Lee

Everything you need to know to get started on Perpetua, including the account connection process 

Perpetua Starter Pack

An instruction manual showing you how to connect an Amazon account to Perpetua

How do I connect my Amazon account?

How to add another country to the same Perpetua account

Adding additional countries

How to troubleshoot issues when you are trying to connect your Amazon seller account and receive an error

Error connecting my Amazon account

A step by step guide to gain access to SP-API in order to connect an Amazon Seller account to Perpetua

How to get access to SP-API

If you've never run Amazon Advertising before, you'll need to take a few manual steps to activate it before using Perpetua

Turn on Amazon Advertising

How to resolve lost access to Amazon's Selling Partner API on Perpetua

Why Do I Need to Reconnect Selling Partner API

What caused my MWS to disconnect and how do I resolve this?

Why Is My MWS Not Connected?

Joe Rideout

Gloria Steiner

Account Connection

Setting a strategic initial target ACoS will help set you up for success.

The Importance of an Initial Target ACoS

Once you've launched goals in-app, here's what you can expect in terms of optimization and the performance of your Perpetua campaigns.

What to expect after launching your first Perpetua goal

Perpetua allows you to set goals on individual products or on a group of similar products. This article describes when you should group.

When should I group products into a single goal?

Do I need to add targets to my goal? Why am I being told it is mandatory to add targets to my new goal?

Add Targets While Launching a Goal

When a goal has limited history, what targets should you add to help Perpetua's ad engine optimize performance faster?

What targets should be added to goals

Creating Goals in Perpetua

Understanding the logic behind seeing unfamiliar or unexpected keywords being targeted in your Perpetua goals

Why Did the Ad Engine Harvest Irrelevant Keywords?

How Sponsored Products goals translate to campaigns launched in Perpetua

What happens to my old campaigns when I go live with Perpetua?

Step-by-step guide on turning off automatic keyword (and ASIN) harvesting on your Amazon and Walmart goals in Perpetua

Keyword Harvesting in Perpetua

Am I able to takeover/optimize my old Amazon campaigns in Perpetua when transitioning over?

Can I Optimize Existing Campaigns in Amazon When Transitioning to Perpetua?

How to allow Perpetua to take over and optimize any of your old Amazon Sponsored Brands campaigns.

How to optimize your existing Sponsored Brands campaigns from Amazon

Everything you need to know about Amazon Handmade with Perpetua

Amazon Handmade

Serghei Barbulat

From Amazon to Perpetua 

Walkthrough of steps to launch a multi-campaign Sponsored Products goal in Perpetua

How to Launch a Multi-Campaign Sponsored Products Goal

A step-by-step guide to walk you through how to launch a Sponsored Brand Video campaign on Perpetua

Launching a Sponsored Brand Video Campaign

Overview of Perpetua's campaign structure to inform your goal setup and strategic approach

Understanding Goal Setup: Targeting Types, Target ACoS, and Budget

How does Perpetua optimize Sponsored Brand video campaigns?

Launching a Sponsored Brand Goal

How should I set up targeting types for my Sponsored Brand Goals?

Targeting Types for Sponsored Brand Goals