Perpetua Starter Pack
Everything you need to know to get started on Perpetua, including the account connection process
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26 articles in this collection
Written by Joe Rideout, Michelle Meleskie, Bright Osei and 6 others
Written by Joe Rideout, Michelle Meleskie, Bright Osei and 6 others
Account Connection
How do I connect my Amazon account?
An instruction manual showing you how to connect an Amazon account to Perpetua
Written by Alice Jin
Updated over a week ago
Updated over a week ago
Adding additional countries
How to add another country to the same Perpetua account
Written by Claire Lee
Updated over a week ago
Updated over a week ago
Error connecting my Amazon account
How to troubleshoot issues when you are trying to connect your Amazon seller account and receive an error
Written by Alice Jin
Updated over a week ago
Updated over a week ago
Turn on Amazon Advertising
If you've never run Amazon Advertising before, you'll need to take a few manual steps to activate it before using Perpetua
Written by Joe Rideout
Updated over a week ago
Updated over a week ago
How to get MWS credentials
Generating MWS credentials to connect an Amazon Seller account to Perpetua
Written by Alice Jin
Updated over a week ago
Updated over a week ago
Why is my MWS not connected?
What caused my MWS to disconnect and how do I resolve this?
Written by Alice Jin
Updated over a week ago
Updated over a week ago
Perpetua creates goals, not campaigns
The importance of an initial target ACoS
Setting a strategic initial target ACoS will help set you up for success.
Written by Bright Osei
Updated over a week ago
Updated over a week ago
What to expect after launching your first Perpetua goal
Once you've launched goals in-app, here's what you can expect in terms of optimization and the performance of your Perpetua campaigns.
Written by Claire Lee
Updated over a week ago
Updated over a week ago
When should I group products into a single goal?
Perpetua allows you to set goals on individual products or on a group of similar products. This article describes when you should group.
Written by Joe Rideout
Updated over a week ago
Updated over a week ago
Add Targets while Launching a Goal
Do I need to add targets to my goal? Why am I being told it is mandatory to add targets to my new goal?
Written by Michelle Meleskie
Updated over a week ago
Updated over a week ago
What targets should be added to goals
When a goal has limited history, what targets should you add to help Perpetua's ad engine optimize performance faster?
Written by Michelle Meleskie
Updated over a week ago
Updated over a week ago
From Amazon to Perpetua
Sponsored Product Goal Structure
How Sponsored Product Goals Translate to Campaigns Launched on Perpetua
Written by Linda Wan
Updated over a week ago
Updated over a week ago
What happens to my old campaigns when I go live with Perpetua?
Once I move to Perpetua, do I need to turn off old amazon campaigns?
Written by Linda Wan
Updated over a week ago
Updated over a week ago
Keyword Harvesting in Perpetua
Step by step guide on turning off automatic keyword (and ASIN) harvesting on your Amazon and Walmart goals in Perpetua
Written by Claire Lee
Updated over a week ago
Updated over a week ago
Can I optimize existing campaigns in Amazon when transitioning to Perpetua?
Am I able to takeover/optimize my old Amazon campaigns in Perpetua when transitioning over?
Written by Claire Lee
Updated over a week ago
Updated over a week ago
How to optimize your existing Sponsored Brands campaigns from Amazon
How to allow Perpetua to take over and optimize any of your old Amazon Sponsored Brands campaigns.
Written by Claire Lee
Updated over a week ago
Updated over a week ago
Amazon Handmade
Everything you need to know about Amazon Handmade with Perpetua
Written by Damian Chin
Updated over a week ago
Updated over a week ago
Launching Amazon Sponsored Ad goals
Launching a Sponsored Product Goal
How do I create/launch a Sponsored Products goal in Perpetua?
Written by Joey Ahn
Updated over a week ago
Updated over a week ago
Launching a Sponsored Brand Video Campaign
A step-by-step guide to walk you through how to launch a Sponsored Brand Video campaign on Perpetua
Written by Brendan Smith
Updated over a week ago
Updated over a week ago
Goal Targeting Types + Setting Initial Target ACoS and Budget
What goal type to choose and why based on your strategy & how to decide the initial Target ACoS and Daily Budgets
Written by Joey Ahn
Updated over a week ago
Updated over a week ago
Sponsored Brand Video Optimization
How does Perpetua optimize Sponsored Brand video campaigns?
Written by Michelle Meleskie
Updated over a week ago
Updated over a week ago
Launching a Sponsored Brand Goal
A step by step guide to walk you through how to launch a sponsored brand product collection/headline campaign on Perpetua
Written by Linda Wan
Updated over a week ago
Updated over a week ago
Targeting Types for Sponsored Brand Goals
How should I set up targeting types for my Sponsored Brand Goals?
Written by Claire Lee
Updated over a week ago
Updated over a week ago
How do I launch a Sponsored Display goal?
Benefits of using SD ads, and a step-by-step manual on how to launch a sponsored display goal on Perpetua
Written by Alice Jin
Updated over a week ago
Updated over a week ago
How to advertise products with no advertising history
A guide on advertising new products or products with no advertising history.
Written by Claire Lee
Updated over a week ago
Updated over a week ago