Perpetua Starter Pack

Everything you need to know to get started on Perpetua, including the account connection process for new users and managing admin settings

Kevin Michael avatar Joe Rideout avatar Michelle Meleskie avatar +6
38 articles in this collection
Written by Kevin Michael, Joe Rideout, Michelle Meleskie and 6 others
Perpetua creates goals, not campaigns

The importance of an initial target ACoS

Setting a strategic initial target ACoS will help set you up for success.
Bright Osei avatar
Written by Bright Osei
Updated over a week ago

What to expect after launching your first Perpetua goal

Once you've launched goals in-app, here's what you can expect in terms of optimization and the performance of your Perpetua campaigns.
Claire Lee avatar
Written by Claire Lee
Updated over a week ago

When should I group products into a single goal?

Perpetua allows you to set goals on individual products or on a group of similar products. This article describes when you should group.
Joe Rideout avatar
Written by Joe Rideout
Updated over a week ago

Add Targets while Launching a Goal

Do I need to add targets to my goal? Why am I being told it is mandatory to add targets to my new goal?
Michelle Meleskie avatar
Written by Michelle Meleskie
Updated over a week ago

What targets should be added to goals

When a goal has limited history, what targets should you add to help Perpetua's ad engine optimize performance faster?
Michelle Meleskie avatar
Written by Michelle Meleskie
Updated over a week ago

Why do some keywords have ACoS that is significantly higher than my target ACoS?

Explaining why some targets may have an ACoS higher than your target
Kevin Michael avatar
Written by Kevin Michael
Updated over a week ago

How does Perpetua adjust bids?

How often does Perpetua adjust bids on manual campaigns and what is the logic behind bid changes?
Joe Rideout avatar
Written by Joe Rideout
Updated over a week ago

Sponsored Brand Video Optimization

How does Perpetua optimize Sponsored Brand video campaigns?
Michelle Meleskie avatar
Written by Michelle Meleskie
Updated over a week ago