Perpetua Starter Pack

Downloading a Course Certificate from the Ad School

How to access and download your certificates after completing a course in the Perpetua Ad School.

Written by Serghei Barbulat
Updated over a week ago

Perpetua Referral Program

Participate in Perpetua's Referral Program and earn an Amazon gift card valued up to $1000 by referring a new user who will receive 50% off

Written by Claire Lee
Updated over a week ago

Account Connection

How do I connect my Amazon account?

An instruction manual showing you how to connect an Amazon account to Perpetua

Written by Gloria Steiner
Updated over a week ago

Adding additional countries

How to add another country to the same Perpetua account

Written by Claire Lee
Updated over a week ago

Error connecting my Amazon account

How to troubleshoot issues when you are trying to connect your Amazon seller account and receive an error

Written by Gloria Steiner
Updated over a week ago

How to get access to SP-API

A step by step guide to gain access to SP-API in order to connect an Amazon Seller account to Perpetua

Written by Gloria Steiner
Updated over a week ago

Turn on Amazon Advertising

If you've never run Amazon Advertising before, you'll need to take a few manual steps to activate it before using Perpetua

Written by Joe Rideout
Updated over a week ago

Why do I need to reconnect selling partner API

How to resolve lost access Amazon's Selling Partner API on Perpetua

Written by Gloria Steiner
Updated over a week ago

Why is my MWS not connected?

What caused my MWS to disconnect and how do I resolve this?

Written by Gloria Steiner
Updated over a week ago

Perpetua creates goals, not campaigns

The importance of an initial target ACoS

Setting a strategic initial target ACoS will help set you up for success.

Written by Joseph La Selva
Updated over a week ago

What to expect after launching your first Perpetua goal

Once you've launched goals in-app, here's what you can expect in terms of optimization and the performance of your Perpetua campaigns.

Written by Claire Lee
Updated over a week ago

When should I group products into a single goal?

Perpetua allows you to set goals on individual products or on a group of similar products. This article describes when you should group.

Written by Joe Rideout
Updated over a week ago

Add Targets while Launching a Goal

Do I need to add targets to my goal? Why am I being told it is mandatory to add targets to my new goal?

Written by Michelle Meleskie
Updated over a week ago

What targets should be added to goals

When a goal has limited history, what targets should you add to help Perpetua's ad engine optimize performance faster?

Written by Michelle Meleskie
Updated over a week ago

From Amazon to Perpetua

Why Did the Ad Engine Harvest Irrelevant Keywords?

Understanding the logic behind seeing unfamiliar or unexpected keywords being targeted in your Perpetua goals

Written by Serghei Barbulat
Updated this week

What happens to my old campaigns when I go live with Perpetua?

Once I move to Perpetua, do I need to turn off old amazon campaigns?

Written by Linda Wan
Updated over a week ago

Keyword Harvesting in Perpetua

Step-by-step guide on turning off automatic keyword (and ASIN) harvesting on your Amazon and Walmart goals in Perpetua

Written by Claire Lee
Updated over a week ago

Can I optimize existing campaigns in Amazon when transitioning to Perpetua?

Am I able to takeover/optimize my old Amazon campaigns in Perpetua when transitioning over?

Written by Claire Lee
Updated over a week ago

How to optimize your existing Sponsored Brands campaigns from Amazon

How to allow Perpetua to take over and optimize any of your old Amazon Sponsored Brands campaigns.

Written by Claire Lee
Updated over a week ago

Amazon Handmade

Everything you need to know about Amazon Handmade with Perpetua

Written by Gloria Steiner
Updated over a week ago

Launching Amazon Sponsored Ad goals

Launching a Sponsored Product Goal

How do I create/launch a Sponsored Products goal in Perpetua?

J

Written by Joey Ahn
Updated over a week ago

Launching a Sponsored Brand Video Campaign

A step-by-step guide to walk you through how to launch a Sponsored Brand Video campaign on Perpetua

Written by Brendan Smith
Updated over a week ago

Goal Targeting Types + Setting Initial Target ACoS and Budget

What goal type to choose and why based on your strategy & how to decide the initial Target ACoS and Daily Budgets

J

Written by Joey Ahn
Updated this week

Launching a Sponsored Brand Goal

A step by step guide to walk you through how to launch a sponsored brand product collection/headline campaign on Perpetua

Written by Linda Wan
Updated over a week ago

Targeting Types for Sponsored Brand Goals

How should I set up targeting types for my Sponsored Brand Goals?

Written by Claire Lee
Updated over a week ago

How do I launch a Sponsored Display goal?

Benefits of using SD ads, and a step-by-step manual on how to launch a sponsored display goal on Perpetua

Written by Gloria Steiner
Updated over a week ago

How to advertise products with no advertising history

A guide on advertising new products or products with no advertising history.

Written by Claire Lee
Updated over a week ago

Downloading a Course Certificate from the Ad School

Perpetua Referral Program

How do I connect my Amazon account?

Adding additional countries

Error connecting my Amazon account

How to get access to SP-API

Turn on Amazon Advertising

Why do I need to reconnect selling partner API

Why is my MWS not connected?

The importance of an initial target ACoS

What to expect after launching your first Perpetua goal

When should I group products into a single goal?

Add Targets while Launching a Goal

What targets should be added to goals

Why Did the Ad Engine Harvest Irrelevant Keywords?

Sponsored Product Goal Structure

What happens to my old campaigns when I go live with Perpetua?

Keyword Harvesting in Perpetua

Can I optimize existing campaigns in Amazon when transitioning to Perpetua?

How to optimize your existing Sponsored Brands campaigns from Amazon

Amazon Handmade

Launching a Sponsored Product Goal

Launching a Sponsored Brand Video Campaign

Goal Targeting Types + Setting Initial Target ACoS and Budget

Sponsored Brand Video Optimization

Launching a Sponsored Brand Goal

Targeting Types for Sponsored Brand Goals

How do I launch a Sponsored Display goal?

How to advertise products with no advertising history