Perpetua Starter Pack

What does Perpetua do?

This is a quick overview of what our software can do for you and your organization

Written by Joe Rideout
Updated over a week ago

Perpetua Referral Program

Participate in Perpetua's Referral Program and earn an Amazon gift card valued up to $1000 by referring a new user who will receive 50% off

Written by Claire Lee
Updated over a week ago

Account Connection

How do I connect my Amazon account?

An instruction manual showing you how to connect an Amazon account to Perpetua

Written by Alice Jin
Updated over a week ago

Adding additional Marketplaces

How to add another marketplace/country to the same Perpetua account

Written by Claire Lee
Updated over a week ago

How come I can't sign in to my Perpetua account?

Ways to troubleshoot when you are experiencing issues or errors when logging into your Perpetua account

Written by Alice Jin
Updated over a week ago

How long does it take to sync a new Amazon account?

When connecting an Amazon account it takes time to sync it with Perpetua. It's been a few hours. Is something wrong?

Written by Joe Rideout
Updated over a week ago

Why is my MWS not connected?

What caused my MWS to disconnect and how do I resolve this?

Written by Alice Jin
Updated over a week ago

How can I remove an Amazon account or organization?

If you created a new organization by accident read on for how to remove it.

Written by Joe Rideout
Updated over a week ago

Turn on Amazon Advertising

If you've never run Amazon Advertising in Seller Central before, you'll need to take a few manual steps to activate it before using Perpetua

Written by Joe Rideout
Updated over a week ago

Why is my account stuck on Amazon Advertising Error state?

How to troubleshoot issues when trying to connect your Amazon seller account

Written by Alice Jin
Updated over a week ago

Perpetua creates goals, not campaigns

The importance of an initial target ACoS

Setting a strategic initial target ACoS will help set you up for success.

Written by Bright Osei
Updated over a week ago

What to expect after launching your first Perpetua goal

Once you've launched goals in-app, here's what you can expect in terms of optimization and the performance of your Perpetua campaigns.

Written by Claire Lee
Updated over a week ago

When should I group products into a single goal?

Perpetua allows you to set goals on individual products or on a group of similar products. This article describes when you should group.

Written by Joe Rideout
Updated over a week ago

Add Targets while Launching a Goal

Do I need to add targets to my goal? Why am I being told it is mandatory to add targets to my new goal?

Written by Michelle Meleskie
Updated over a week ago

What targets should be added to goals

When a goal has limited history, what targets should you add to help Perpetua's ad engine optimize performance faster?

Written by Michelle Meleskie
Updated over a week ago

Why do some keywords have ACoS that is significantly higher than my target ACoS?

Explaining why some targets may have an ACoS higher than your target

Written by Kevin Michael
Updated over a week ago

How does Perpetua adjust bids?

How often does Perpetua adjust bids on manual campaigns and what is the logic behind bid changes?

Written by Joe Rideout
Updated over a week ago

How Sponsored Product Goals Translate to Campaigns Launched

How Sponsored Product Goals Translate to Campaigns Launched on Perpetua

Written by Linda Wan
Updated over a week ago

What happens to my old campaigns when I go live with Perpetua?

Once I move to Perpetua, do I need to turn off old amazon campaigns?

Written by Linda Wan
Updated over a week ago

Can I optimize existing campaigns in Amazon when transitioning to Perpetua?

Am I able to takeover/optimize my old Amazon campaigns in Perpetua when transitioning over?

Written by Claire Lee
Updated over a week ago

Is it possible to manage existing PPC/SP campaigns in seller account through Perpetua?

Taking over Amazon campaigns when transitioning to Perpetua

Written by Alice Jin
Updated over a week ago

How to optimize your existing Sponsored Brands campaigns from Amazon

How to allow Perpetua to take over and optimize any of your old Amazon Sponsored Brands campaigns.

Written by Claire Lee
Updated over a week ago

Amazon Handmade

Everything you need to know about Amazon Handmade with Perpetua

Written by Damian Chin
Updated over a week ago

Launching Amazon Sponsored Ad goals

Launching a Sponsored Product Goal

How do I create/launch a Sponsored Products goal in Perpetua?

Written by Joey Ahn
Updated over a week ago

Goal Targeting Types + Setting Initial Target ACoS and Budget

What goal type to choose and why based on your strategy & how to decide the initial Target ACoS and Daily Budgets

Written by Joey Ahn
Updated over a week ago

Launching a Sponsored Brand Goal

A step by step guide to walk you through how to launch a sponsored brand product collection/headline campaign on Perpetua

Written by Linda Wan
Updated over a week ago

Targeting Types for Sponsored Brand Goals

How should I set up targeting types for my Sponsored Brand Goals?

Written by Claire Lee
Updated over a week ago

How do I launch a Sponsored Display goal?

Benefits of using SD ads, and a step-by-step manual on how to launch a sponsored display goal on Perpetua

Written by Alice Jin
Updated over a week ago

Should I set the same ACoS target for all of my goals?

Why the target ACoS for goals on your Perpetua account should be set based on historical performance for each set of products

Written by Kevin Michael
Updated over a week ago

How to advertise products with no advertising history

A guide on advertising new products or products with no advertising history.

Written by Claire Lee
Updated over a week ago

Users

Adding Team Members

How do I add new team members/invite colleagues to my account, so multiple users can manage my goals?

Written by Michelle Meleskie
Updated over a week ago

Can I change my email address?

Instructions on how to change the email address associated with your Perpetua account.

Written by Joe Rideout
Updated over a week ago

How do you manage access to my information (DSR requests)?

How to access, correct or request deletion of personal data.

Written by Joe Rideout
Updated over a week ago

Billing

How do I change my credit card?

How to update your credit card/change your payment method in your Settings on Perpetua

Written by Alice Jin
Updated over a week ago

How do I change my billing email?

How to change the billing email associated with your Perpetua account.

Written by Claire Lee
Updated over a week ago

Is there a limit on the number of accounts I can manage on my current pricing plan?

Adding more Perpetua accounts and whether or not this will affect your pricing plan and billing

Written by Alice Jin
Updated over a week ago

Why can't I upgrade to a paid plan?

If you don't see an option to upgrade or are getting errors when trying to upgrade, find out why.

Written by Joe Rideout
Updated over a week ago

What does Perpetua do?

Perpetua Referral Program

How do I connect my Amazon account?

Adding additional Marketplaces

How come I can't sign in to my Perpetua account?

How long does it take to sync a new Amazon account?

Why is my MWS not connected?

How can I remove an Amazon account or organization?

Turn on Amazon Advertising

Why is my account stuck on Amazon Advertising Error state?

The importance of an initial target ACoS

What to expect after launching your first Perpetua goal

When should I group products into a single goal?

Add Targets while Launching a Goal

What targets should be added to goals

Why do some keywords have ACoS that is significantly higher than my target ACoS?

How does Perpetua adjust bids?

Sponsored Brand Video Optimization

How Sponsored Product Goals Translate to Campaigns Launched

What happens to my old campaigns when I go live with Perpetua?

Can I optimize existing campaigns in Amazon when transitioning to Perpetua?

Is it possible to manage existing PPC/SP campaigns in seller account through Perpetua?

How to optimize your existing Sponsored Brands campaigns from Amazon

Amazon Handmade

Launching a Sponsored Product Goal

Goal Targeting Types + Setting Initial Target ACoS and Budget

Launching a Sponsored Brand Goal

Targeting Types for Sponsored Brand Goals

How do I launch a Sponsored Display goal?

Should I set the same ACoS target for all of my goals?

How to advertise products with no advertising history

Adding Team Members

Can I change my email address?

How do you manage access to my information (DSR requests)?

How do I change my credit card?

How do I change my billing email?

Is there a limit on the number of accounts I can manage on my current pricing plan?

Why can't I upgrade to a paid plan?