Perpetua Labs

Gloria Steiner

Joe Rideout

Andrea Mamone

Account Connection & Configuration / Basic Engine Learning /  General Amazon Information

Perpetua Starter Pack

An Interactive step-by-step flow to help you connect your Amazon Account to Perpetua

Account Connection Guide

An instruction manual showing you how to connect an Amazon account to Perpetua for Sellers.

[Sellers] How Do I Connect My Amazon Account?

An instruction manual showing you how to connect an Amazon account to Perpetua for Vendors.

[Vendors] How Do I Connect my Amazon Account?

How to add another country/marketplace to the same Perpetua account

Adding Additional Countries/Marketplaces

How to troubleshoot issues when you are trying to connect your Amazon seller account and receive an error

Error Connecting my Amazon Account

A step by step guide to gain access to SP-API in order to connect an Amazon Seller account to Perpetua

How to Get Access to SP-API

If you've never run Amazon Advertising before, you'll need to take a few manual steps to activate it before using Perpetua

Turn on Amazon Advertising

How to resolve lost access to Amazon's Selling Partner API on Perpetua

No Longer Access to SP API (Selling Partner API)

This article will take you through the steps in granting us access to your Amazon Ad Console along with its added benefits.

How to Grant Us Access to Your Amazon Ad Console

Your Sponsored Ads data can be connected to AMC by providing the Perpetua team access to your account via the Amazon Advertising Console.

AMC Advertising Console Access Instructions

Steps to ensure that all access to your account is removed when you move from another solution to Perpetua

How To Fully Disconnect Integrator

Account Connection

Ways to troubleshoot when you are experiencing issues or errors when logging into your Perpetua account

Why can't I sign in to my Perpetua account?

What is a Manager Account within Perpetua, why is this such a useful tool to you, and how can you set one up.

Create a Manager Account

What are the different user permissions in Perpetua and how can I manage them?

User Permissions in Manager Accounts

If you created a new organization by accident read on for how to remove it.

How can I remove an Amazon account or organization?

Mitchell Bergin

Account Configurations

What's going on in the background when you're not making changes to your Perpetua goals.

What is the Ad Engine Doing?

Setting a strategic initial target ACoS will help set you up for success.

The Importance of an Initial Target ACoS

What goes on in the backend when you increase or decrease target ACoS in Perpetua?

What Happens When You Change Target ACoS?

How can you lower your ACoS if it's too high?

How Do You Lower Your Realized ACoS?

The Perpetua Cheatsheet

How long does a customer have to make a purchase after clicking on an ad for it to be attributed to that click?

Attribution Window

Understanding why a goal isn't spending money and how to make it spend more

How Do I Get My Goal to Spend More?

Once I move to Perpetua, do I need to turn off old amazon campaigns?

What Happens to My Old Campaigns When I Go Live With Perpetua?

Once you've launched goals in-app, here's what you can expect in terms of optimization and the performance of your Perpetua campaigns.

What To Expect After Launching Your First Perpetua Goal

Perpetua allows you to set goals on individual products or on a group of similar products. This article describes when you should group.

When Should I Group Products into a Single Goal?

A guide on advertising new products or products with no advertising history.

How to Advertise Products With No Advertising History

Josh Lobo

Claire Lee

Essentials Perpetua Knowledge

How to access and download your certificates after completing a course in the Perpetua Ad School.

Downloading a Course Certificate from the Ad School

Perpetua-supported Amazon Marketplaces by ad unit & advertiser type

The Sponsored Ads You Can Optimize in Perpetua by Country and Advertiser Type

Everything you need to know about Amazon Handmade with Perpetua

Amazon Handmade

Participate in Perpetua's Referral Program and earn an Amazon gift card valued up to $1000 by referring a new user who will receive 50% off

Perpetua Referral Program

Explaining the 24 hours delay in fetching data from Amazon.

Why is Today's Data Missing on My Perpetua (Amazon) Dashboard?

From Amazon to Perpetua 

A full guide of what those pesky messages from Amazon mean when you hover over that red dot in front of your product.

Red Dot Errors and Ads Not Serving

A comprehensive breakdown of limits on Campaigns, Ad groups, targets, etc. on SP and SB campaigns

The Campaigns, Ad Groups & Target Limits for Each Ad Unit

Reviewing the functionality of the Campaign Toggle and both statuses along with why discrepancies may exist between them

Understanding Perpetua's Campaign Toggle, Status, and Amazon Status Columns

Synchronize Your Product Metadata

Understand more about the connection between Perpetua and Amazon

Error Messages and Status Discrepancies

An understanding of what the infamous Amazon Flywheel is and why it is so important for every Amazon Seller to be a part of it.

The Amazon Flywheel

Understanding the daily budget logic for Sponsored Products, Brands, and Display goals on Amazon

Amazon - Daily Budgets Rollover Percentage

Why bidding on an ASIN can result in your ad being served on the search results page on Amazon

Amazon - PAT Campaigns Placements

KENP metrics only reflect estimated pages read and royalties that are attributed to an ad campaign for your book.

Why KENP Read and KENP Royalties are estimated metrics

What is Advertising Cost of Royalties and why does it matter?

Amazon KDP - What is ACOR?

Steps to enroll your Google Ads in the Brand Referral Bonus Program and Earn Amazon credits on Google Ads launched in Perpetua

Brand Referral Bonus Program

Everything you need to know about Virtual Bundles

Virtual Bundles

Cost Control Amazon Optimization (SB and SD Goals)

General Amazon information

Perpetua Ad School

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