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What To Expect After Launching Your First Perpetua Goal
What To Expect After Launching Your First Perpetua Goal

Once you've launched goals in-app, here's what you can expect in terms of optimization and the performance of your Perpetua campaigns.

Written by Claire Lee
Updated over a week ago

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So you've just created and launched your goal in Perpetua. The question is, what happens next?
Here's a guide to what you should expect from your Perpetua campaigns in the next few weeks.

48-Hours Ramp Up

Once you've launched your goals in-app, our ad engine will phase outspend on your current campaigns, while spend on the Perpetua campaigns ramps up. +48 hours from now, 100% of the spend on the ASINs added to your goals will be optimized by Perpetua.

🚨Note: You will likely see limited results from the Perpetua campaigns for the first 48-72 hours.🚨

​Click here to learn more about what happens to your old campaigns after launching goals in Perpetua.

Optimization Timeline

Weeks 1️⃣-2️⃣ :

Your Perpetua campaigns will be going through an experimentation phase and we'll be monitoring performance behind the scenes to ensure that everything is optimally configured. There may be a slight increase in ACoS during this time.
ACoS may also appear higher than reality due to the attribution lag on sales. Your ad spend is calculated whenever a shopper clicks, but sales may roll in up to two weeks later. It's difficult for a business owner to hear, but it's important to stay patient during this period.

Weeks 2️⃣- 4️⃣ :

During this time, ACoS will likely become more efficient and the campaigns will be spending at the desired amount. As well, our ad engine will typically identify low-hanging fruit opportunities for efficient growth.

4️⃣+ Weeks :

After 4 weeks with Perpetua, your campaigns will be in the beginning stage of optimal efficiency. We are confident that by this time you will be very happy with the performance and encourage you to begin running experiments to drive results.

Modifying Campaigns in Seller Central / AMS

The majority of changes that you make in Seller Central / AMS to your campaigns will automatically be overridden by our ad engine and not successfully applied.
All modifications should be done using Perpetua. To learn more about this, check out this article.

Article last updated February 2024. If you find this information to be out of date, please contact

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