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How to troubleshoot

Why I am getting this error when trying to add a country to an existing account?

When connecting an Amazon seller account to Perpetua, you need to connect two separate accounts:

  • AAA (Amazon Advertising API) - provides us with access to advertising data & allows Perpetua to optimize campaigns (ie. launch campaigns, etc.)

  • SP-API (Seller Partner API) - provides us with product data (ie. New ASINs, inventory levels)

If you see the screen below, this means the account is in an Amazon Advertising Error state.

Don't panic! In simple terms, this just means that the AAA does not "match" the SP-API account. We can do a few things to troubleshoot this error.

Hows to troubleshoot

1. Try hitting Refresh

The easiest thing to try first is to hit the purple Refresh button and cross your fingers. (It is too bad we can't count on this working often. 😢)


2. Check if you have activated advertising in Seller Central for the account

If you've never advertised with this seller account or in this country before, you will need to take some manual steps first to turn on advertising.

  • Click View Instructions on the page and follow the flow

  • Then hit Refresh

3. Ensure that your Amazon account has advertising permissions on the Seller Account that you are connecting

In the first steps to connecting your account, you had to log in with an Amazon account to connect the AAA. This same account needs to have advertising permissions on the seller account that the SP-API is associated with.

If your user account does not have access to the ad console, you have two options:

  • Click on the Connect Different Account button and connect an Amazon account that does have advertising access on the seller account

  • Ask the owner of the seller account to grant you advertising permissions. Instructions can be found here

    Note: You must have "View & Edit" permissions; having only "View" permissions WILL NOT work.

Why I am getting this error when trying to add a country to an existing account?

You might be getting this error if the country you are trying to add has a different seller/merchant ID.

Example. You are advertising on Amazon in Australia (AU) and Japan (JP). You only have the AU country connected to Perpetua and want to add the JP country. Both of these fall under the Far East region so you should be able to add the JP account easily (following these steps), but you keep getting the Amazon Advertising Error.

If you had set up the AU and JP accounts separately on Amazon and they each have a different seller ID, you will need to create a new Perpetua account. Adding it as a country to an existing account will not work.

In other words, you can only to add a country to your account following these instructions if:

  • You have advertised in that country before

  • The country is has the same seller ID as the existing account


Article last updated June 2021. If you find this information to be out of date, please contact hello@perpetua.io.

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