When connecting an Amazon seller account to Perpetua, you need to connect two separate accounts:

  • AAA (Amazon Advertising API) - provides us with access to advertising data & allows Perpetua to optimize campaigns (ie. launch campaigns, etc.)

  • MWS (Marketplace Web Service) - provides us with product data (ie. New ASINs, inventory levels)

More on that here.

If you see the screen below, this means the account is in an Amazon Advertising Error state.

Don't panic! In simple terms, this just means that the AAA does not "match" the MWS account. We can do a few things to troubleshoot this error.

Ways to troubleshoot

1. Try hitting Refresh

The easiest thing to try first is to hit the purple Refresh button and cross your fingers. (It is too bad we can't count on this working often. 😢)

2. Check if you have activated advertising in Seller Central for the account

If you've never advertised with this seller account or in this marketplace (region) before, you will need to take some manual steps first to turn on advertising.

  • Click View Instructions on the page and follow the flow

  • Then hit Refresh

3. Ensure that your Amazon account has advertising permissions on the Seller Account that you are connecting

In the first steps to connecting your account, you had to log in with an Amazon account to connect the AAA. This same account needs to have advertising permissions on the seller account that the MWS token is associated with.

Important things to note:

  • MWS token = associated with SELLER account

  • Your merchant ID and MWS token will be completely different

If your Amazon account does not have access, you will need to either:

  • Click on the Connect Different Account button and connect an Amazon account that does have access to the seller account

  • Ask the owner of the seller account to grant you advertising permissions. Instructions can be found here

    Note: You must have "View & Edit" permissions; having only "View" permissions WILL NOT work.

4. Check whether the wrong Merchant ID was connected

If all else fails, the wrong merchant ID may have been connected during the MWS step. We can confirm whether this is the case on the backend.

Send us a sample ASIN for the seller account via chat support. Let us know that you already have advertising access on your account but are still unable to connect to Perpetua. We would then be able to confirm whether the correct merchant ID was connected.

Why I am getting this error when trying to add a marketplace to an existing account?

You should be able to add a marketplace to your account following these instructions if:

  • You have advertised in that marketplace before

  • It is has the same seller ID

    Example. You are advertising on Amazon in Australia (AU) and Japan (JP). You only have the AU marketplace connected to Perpetua and want to add the JP marketplace. Both of these fall under the Far East region so you should be able to add the JP account easily (following these steps), but you keep getting the Amazon Advertising Error.

    If you had set up the AU and JP accounts separately on Amazon and they each have a different seller ID (with respective MWS tokens), you will need to create a new Perpetua account for the JP marketplace by following these steps. Adding it as a marketplace to an existing account will not work.

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