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Comparing Feature Variances in Classic Goal, SAG, MAG and KWB Campaigns
Comparing Feature Variances in Classic Goal, SAG, MAG and KWB Campaigns
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Written by Jan Volke
Updated over a week ago

🚨Note🚨
The following content includes insights about SP goals only.

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Introduction

Perpetua offers diverse feature availability and behaviours based on the chosen goal type for launch, or takeover. This article aims to consolidate and present a comprehensive overview of the distinctions between goal types.

⚠️ Important ⚠️

The table illustrating our functionalities below will be consistently refreshed to integrate new product releases. This guarantees that you stay informed with the latest information about our features.


Goal Types Structure Review

Understand more about goal formats in Perpetua, and how they look in our app.

  • 📗Classic Goal
    The type of goal you create on Perpetua also referred to as a "Multi-Campaigns" goal, involves generating a set of campaigns based on the Targeting type you select during goal creation(learn more here).
    An example of a Branded-Based Goal:


  • 📘Custom Goal - Single Campaign / Multi-Ad Groups
    The goal can be created either directly on Perpetua or within the Amazon Ad console, and subsequently transferred to Perpetua using the Campaign Takeover functionality (learn more here).

    This is a single campaign with 2 or more Ad Groups.


  • 📒Custom Goal - Single Campaign / Single-Ad Group
    The goal can be created either directly on Perpetua or within the Amazon Ad console, and subsequently transferred to Perpetua using the Campaign Takeover functionality (learn more here).

    This is a single campaign with 1 Ad Group.



🚨 Note 🚨
Both Single and Multi-Ad Group's custom goals will be showing the "C" (standing for Custom Goal) from the SP goal list dashboard.​
To understand what goal type your goal is from the Perpetua interface, please consider the following options:

Filters:
Apply the following filters from your Sponsored Products Goals tab, which will enable you to view your Taken Over Campaigns from Amazon ("Optimize Campaign") with a "Single Campaign".


Badge
Your goals will have a badge applied to them, to highlight the number of Ad Groups.
An example of a Multi-Ad groups campaign:



Classic, Single Campaign (SAG), Single Campaign (MAG) Goals



Feature


Classic Goals
​(Multi-Campaigns)


Custom Goals / Takeover Goals (Single Campaign/MAG)


Custom Goals / Takeover goals
(Single Campaign/SAG)


ASIN

ASINs can only be part of one classic goal

ASINs can exist in multiple Custom Goals

ASINs can exist in multiple Custom Goals

Launch Multiple Goals

✅ Supported

✅ Supported

✅ Supported


Minimum Budget

Minimum $/£/€ 10 per segment (or based on your local currency).

As low as $/£/€1 per goal (or based on your local currency).

As low as $/£/€1 per goal (or based on your local currency).

Budget Distribution

✅ Supported - Dynamic and Fixed Budget.

Limit Budget Allocation - Learn more

Manual Budget Allocation - Coming Soon

✅ Supported - Fixed Budgets

✅ Supported - Fixed Budgets

Goal Editing

Classic Goals

MAG - Custom Goal

SAG - Custom Goal

Add ASIN, and Keywords.

✅ Supported

✅ Supported

✅ Supported

Pause Products

Learn more

✅ Supported

✅ Supported

✅ Supported

​Remove Products

✅ Supported

⚠️ Deleting a product will remove it from your goal and will show as paused on Amazon.
When all ASINs in a goal are deleted the goal will be deleted.⚠️

✅ Supported

⚠️ Deleting a product will remove it from your goal and will show as paused on Amazon.
When all ASINs in a goal are deleted the goal will be deleted.⚠️

✅ Supported


⚠️ Deleting a product will remove it from your goal and will show as paused on Amazon.
When all ASINs in a goal are deleted the goal will be deleted.⚠️

Enable/Pause Targets

Learn more
​​

✅ Supported

✅ Supported

✅ Supported

​Remove Keywords

❌Not Supported

❌Not Supported

❌Not Supported

Remove Negatives

Learn more

✅ Supported

❌ Not Supported

✅ Supported

Apply Placement Multiplier

Learn more

✅ Supported

✅ Supported

✅ Supported

Pause/Unpause Ad Groups

❌ Not Supported

❌ Not Supported

⚠️ To achieve the same outcome you can filter for a specific ad group in the goal's target tab and pause/unpause all targets of that ad group here. ⚠️

❌ Not Supported

⚠️ To achieve the same outcome you can filter for a specific ad group in the goal's target tab and pause/unpause all targets of that ad group here. ⚠️

Add/Remove Ad Groups

❌ Not Supported

❌ Not Supported -

Edits executed from Amazon Ad Console will successfully reflect on Perpetua.

❌ Not Supported -

Edits executed from Amazon Ad Console will successfully reflect on Perpetua.

Negative Match

Classic Goals

MAG - Custom Goal

SAG - Custom Goal

Add Negatives

✅ Supported

✅ Supported - For Keyword Targeting Type.

✅ Supported - for Keyword Targeting Type

❌ Not Supported - For PAT Targeting Type - PAT Targets can be negative matched from the "Targets & Search tab"

Learn more

Manual Keywords

Learn more

✅ Supported - (Exact and Phrase).

✅ Supported (Exact and Phrase).

✅ Supported (Exact and Phrase).

PAT Targets

✅ Supported

✅ Supported - only from the "Targets & Search" tab.

❌ Not Supported

Keyword Search Terms

✅ Supported

✅ Supported - only from the "Targets & Search" tab.

✅ Supported - only from the "Targets & Search" tab.

PAT Search Terms

❌ Not Supported - Amazon only supports negative matching of PAT Targets.

❌ Not Supported - Amazon only supports negative matching of PAT Targets.

❌ Not Supported - Amazon only supports negative matching of PAT Targets.

Harvesting

Classic Goals

MAG - Custom Goal

SAG - Custom Goal

Enable/

Disable

Learn more

✅ Supported -
By default, harvesting is ON.

✅ Supported -
​By default,
harvesting is OFF.

✅ Supported -

By default, harvesting is OFF.

Set Automated or Manual Approval

✅ Supported

✅ Supported

❌ Not Supported


Set Up Harvesting Threshold

✅ Supported

✅ Supported

❌ Not Supported

Select Match Type

✅ Supported

✅ Supported

✅ Supported

Phrases & Segment Control

❌Not Supported

✅ Supported - Perpetua will only harvest keywords that include at least one of the individual phrases.

✅ Supported - Perpetua will only harvest keywords that include at least one of the individual phrases.

Optimization

Classic Goals

MAG - Custom Goal

SAG - Custom Goal

Engine Bids Optimization

✅ Supported

✅ Supported

✅ Supported

Placement Optimization

✅ Supported -

(if a multiplier is set, it is treated as an override and our engine skips placement optimization. In this case, the placement multiplier on the Amazon Ad console will be equal to the one set in the app).

✅ Supported -
(if a multiplier is set, it is treated as an override and our engine skips placement optimization. In this case, the placement multiplier on the Amazon Ad console will be equal to the one set in the app).

✅ Supported

(if a multiplier is set, it is treated as an override and our engine skips placement optimization. In this case, the placement multiplier on the Amazon Ad console will be equal to the one set in the app).

Apply Target Bid Multiplier

Learn more

✅ Supported

✅ Supported


✅ Supported

Apply Target Fixed Bid Adjustments

✅ Supported

✅ Supported

✅ Supported

Boost Keywords

✅ Supported - Only for Manual Keywords (No PAT Targets)

❌ Not Supported

❌ Not Supported

Reporting

Classic Goals

MAG - Custom Goal

SAG - Custom Goal

Product Performance

✅ Supported

✅ Supported

✅ Supported

Targets Performance

✅ Supported

✅ Supported

✅ Supported

Search Term Performance

✅ Supported

✅ Supported

✅ Supported

Bid History

✅ Supported - Perpetua looks back to the last 60 days of data.

✅ Supported -

Perpetua looks

back to the last 60
days of data.

✅ Supported - Perpetua looks
back to the last 60 days of data.

Executive Dashboard

✅ Supported

✅ Supported

✅ Supported

Bulk Actions

Classic Goals

MAG - Custom Goal

SAG - Custom Goal

Launch your goals via a CSV File

Learn more

✅ Supported

✅ Supported

✅ Supported

Edit your goals via a CSV File

Learn more

✅ Supported

✅ Supported

✅ Supported

Manage your Targets via a CSV File

✅ Supported

✅ Supported

✅ Supported

Manage Keyword Boosts via a CSV File

✅ Supported

❌ Not Supported - KWB is only available for Classic Goal.

❌ Not Supported -

KWB is only available for Classic Goal.

Campaign Takeover

Learn more

✅ Supported

✅ Supported - only assign a target ACOS & Daily budget

✅ Supported - only assign a target ACOS & Daily budget

Recom. & Strategies

Classic Goals

MAG - Custom Goal

SAG - Custom Goal

Recom. & Strategies

✅ Supported - All Strategies

✅ Limited Supported:

✅ Limited Supported:

Stream

Classic Goals

MAG - Custom Goal

SAG - Custom Goal

Reporting

Learn more

✅ Supported

✅ Supported

✅ Supported

Optimization

Learn more

✅ Supported

✅ Supported

✅ Supported


Keyword Boost vs. Custom Goal

Feature

Custom Goal

Keyword Boost

Advertised Products

ASINs can belong to more than 1 Goal (multi-campaign + single-campaign goals).

The ASINs advertised in the KWB campaign will be the same ASINs that are already part of the goal. You cannot select the ASINs to be advertised.

Goals / Campaigns
Limit

You can have a maximum of 500 single campaign goals, which includes both Campaign Takeover goals and custom goals launched via Perpetua.

25 Keyword Boost campaigns per goal.

Harvesting

✅ Supported

❌ Not Supported

Negative Match

✅ Supported - Traffic Exclusion.

❌ Not Supported

Placement Optimization

✅ Supported

⚠️Only ToS Multiplier can be adjusted

Stream

✅ Supported

✅ Supported

Pause/Unpause/Edit

✅ Supported

❌ Not Supported - it can only be deleted.

Archiving Terms

You can run campaigns simultaneously (the term will NOT be archived from the original campaign).

Terms in KWB will be archived in the original campaign.


Article last updated April 2024. If you find this information to be out of date, please contact hello@perpetua.io


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