🚨Note🚨
The following content includes insights about SP goals only.
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Introduction
Perpetua offers diverse feature availability and behaviours based on the chosen goal type for launch, or takeover. This article aims to consolidate and present a comprehensive overview of the distinctions between goal types.
⚠️ Important ⚠️
The table illustrating our functionalities below will be consistently refreshed to integrate new product releases. This guarantees that you stay informed with the latest information about our features.
Classic, Single Campaign (SAG), Single Campaign (MAG) Goals
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| ASINs can only be part of one classic goal | ASINs can exist in multiple Custom Goals | ASINs can exist in multiple Custom Goals |
Launch Multiple Goals
| ✅ Supported | ✅ Supported | ✅ Supported |
| Minimum $/£/€ 10 per segment (or based on your local currency). | As low as $/£/€1 per goal (or based on your local currency). | As low as $/£/€1 per goal (or based on your local currency). |
Budget Distribution | ✅ Supported - Dynamic and Fixed Budget.
Manual Budget Allocation - Coming Soon | ✅ Supported - Fixed Budgets | ✅ Supported - Fixed Budgets |
Goal Editing | Classic Goals | MAG - Custom Goal | SAG - Custom Goal |
Add ASIN, and Keywords. | ✅ Supported | ✅ Supported | ✅ Supported |
Pause Products | ✅ Supported | ❌Not Supported - Pause can be executed through the Amazon Ad console | ❌ Not Supported - Pause can be executed through the Amazon Ad console |
Remove Products
| ✅ Supported | ✅ Supported | ✅ Supported
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Enable/Pause Targets | ✅ Supported | ✅ Supported | ✅ Supported |
Remove Keywords | ❌Not Supported | ❌Not Supported | ❌Not Supported |
Remove Negatives | ✅ Supported | ❌ Not Supported | ❌ Not Supported |
Apply Placement Multiplier | ✅ Supported | ✅ Supported
| ✅ Supported |
Pause/Unpause Ad Groups | ❌ Not Supported | ❌ Not Supported
⚠️ To achieve the same outcome you can filter for a specific ad group in the goal's target tab and pause/unpause all targets of that ad group here. ⚠️ | ❌ Not Supported
⚠️ To achieve the same outcome you can filter for a specific ad group in the goal's target tab and pause/unpause all targets of that ad group here. ⚠️ |
Add/Remove Ad Groups | ❌ Not Supported | ❌ Not Supported - Edits executed from Amazon Ad Console will successfully reflect on Perpetua.
| ❌ Not Supported - Edits executed from Amazon Ad Console will successfully reflect on Perpetua.
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Negative Match | Classic Goals | MAG - Custom Goal | SAG - Custom Goal |
Add Negatives
| ✅ Supported | ✅ Supported - For Keyword Targeting Type. | ✅ Supported - for Keyword Targeting Type |
Manual Keywords | ✅ Supported - (Exact and Phrase). | ✅ Supported (Exact and Phrase). | ✅ Supported (Exact and Phrase). |
PAT Targets | ✅ Supported | ✅ Supported - only from the "Targets & Search" tab.
| ❌ Not Supported |
Keyword Search Terms | ✅ Supported | ✅ Supported - only from the "Targets & Search" tab. | ✅ Supported - only from the "Targets & Search" tab. |
PAT Search Terms | ❌ Not Supported - Amazon only supports negative matching of PAT Targets. | ❌ Not Supported - Amazon only supports negative matching of PAT Targets. | ❌ Not Supported - Amazon only supports negative matching of PAT Targets. |
Harvesting | Classic Goals | MAG - Custom Goal | SAG - Custom Goal |
Enable/ Disable | ✅ Supported - | ✅ Supported - | ✅ Supported - By default, harvesting is OFF. |
Set Automated or Manual Approval
| ✅ Supported | ✅ Supported | ❌ Not Supported |
| ✅ Supported | ✅ Supported | ❌ Not Supported |
Select Match Type | ✅ Supported | ✅ Supported | ✅ Supported |
Phrases & Segment Control | ❌Not Supported | ✅ Supported - Perpetua will only harvest keywords that include at least one of the individual phrases. | ✅ Supported - Perpetua will only harvest keywords that include at least one of the individual phrases. |
Optimization | Classic Goals | MAG - Custom Goal | SAG - Custom Goal |
Engine Bids Optimization | ✅ Supported | ✅ Supported | ✅ Supported |
Placement Optimization | ✅ Supported - (if a multiplier is set, it is treated as an override and our engine skips placement optimization. In this case, the placement multiplier on the Amazon Ad console will be equal to the one set in the app). | ✅ Supported - | ✅ Supported (if a multiplier is set, it is treated as an override and our engine skips placement optimization. In this case, the placement multiplier on the Amazon Ad console will be equal to the one set in the app). |
Apply Target Bid Multiplier
| ✅ Supported | ✅ Supported | ✅ Supported
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Apply Target Fixed Bid Adjustments
| ✅ Supported
| ✅ Supported
| ✅ Supported
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Boost Keywords | ✅ Supported - Only for Manual Keywords (No PAT Targets)
| ❌ Not Supported | ❌ Not Supported |
Reporting | Classic Goals | MAG - Custom Goal | SAG - Custom Goal |
Product Performance | ✅ Supported | ✅ Supported | ✅ Supported |
Targets Performance | ✅ Supported | ✅ Supported | ✅ Supported |
Search Term Performance | ✅ Supported | ✅ Supported | ✅ Supported |
Bid History | ✅ Supported - Perpetua looks back to the last 60 days of data. | ✅ Supported - Perpetua looks back to the last 60 | ✅ Supported - Perpetua looks |
Executive Dashboard | ✅ Supported | ✅ Supported | ✅ Supported |
Bulk Actions | Classic Goals | MAG - Custom Goal | SAG - Custom Goal |
Launch your goals via a CSV File | ✅ Supported
| ✅ Supported | ✅ Supported
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Edit your goals via a CSV File | ✅ Supported
| ✅ Supported | ✅ Supported
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Manage your Targets via a CSV File | ✅ Supported
| ✅ Supported
| ✅ Supported
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Manage Keyword Boosts via a CSV File | ✅ Supported
| ❌ Not Supported - KWB is only available for Classic Goal. | ❌ Not Supported - KWB is only available for Classic Goal. |
Campaign Takeover | ✅ Supported
| ✅ Supported - only assign a target ACOS & Daily budget
| ✅ Supported - only assign a target ACOS & Daily budget
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Recom. & Strategies | Classic Goals | MAG - Custom Goal | SAG - Custom Goal |
Recom. & Strategies | ✅ Supported - All Strategies
| ✅ Limited Supported: | ✅ Limited Supported: |
Stream | Classic Goals | MAG - Custom Goal | SAG - Custom Goal |
Reporting | ✅ Supported
| ✅ Supported
| ✅ Supported
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Optimization | ✅ Supported
| ✅ Supported
| ✅ Supported
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Keyword Boost vs. Custom Goal
Feature | Custom Goal | Keyword Boost |
Advertised Products | ASINs can belong to more than 1 Goal (multi-campaign + single-campaign goals). | The ASINs advertised in the KWB campaign will be the same ASINs that are already part of the goal. You cannot select the ASINs to be advertised. |
Goals / Campaigns | You can have a maximum of 500 single campaign goals, which includes both Campaign Takeover goals and custom goals launched via Perpetua. | 25 Keyword Boost campaigns per goal. |
Harvesting | ✅ Supported | ❌ Not Supported |
Negative Match | ✅ Supported - Traffic Exclusion. | ❌ Not Supported |
Placement Optimization | ✅ Supported | ⚠️Only ToS Multiplier can be adjusted |
Stream | ✅ Supported | ✅ Supported |
Pause/Unpause/Edit | ✅ Supported | ❌ Not Supported - it can only be deleted. |
Archiving Terms | You can run campaigns simultaneously (the term will NOT be archived from the original campaign). | Terms in KWB will be archived in the original campaign. |
Article last updated April 2024. If you find this information to be out of date, please contact hello@perpetua.io