Perpetua Labs

Strategically climb Organic Rank for a specific product, or keyword, based on a certain threshold.

Organic Rank Optimization (ORO)

Andrea Mamone

Gloria Steiner

Ashley Chung

Advanced Settings / Keyword Boost / Recommendations & Strategies / Comparing Features

Amazon Advertising - Perpetua's Features

Step-by-step guide on turning off automatic keyword (and ASIN) harvesting on your Amazon and Walmart goals in Perpetua

Keyword Harvesting in Perpetua

Making edits to placement multipliers to Amazon Sponsored Product campaigns on Perpetua

How to Apply Placement Multipliers

How multipliers within Perpetua interact with and impact each other

Multipliers and Interactions in Perpetua

Placement Multiplier Behaviour in Perpetua

How can I control how much budget goes to specific campaigns within a segment?

Limit Budget Allocation

What is Search Term Isolation and how do I use it on Perpetua?

Search Term Isolation

Understanding the logic behind seeing unfamiliar or unexpected keywords being targeted in your Perpetua goals

Why Did the Ad Engine Harvest Irrelevant Keywords?

What you can do in the Advanced Settings modal for your Sponsored Product goals

Advanced Settings for Sponsored Products Goals

A guide to understand more on SBV4 campaigns and harvesting behaviour in Perpetua

Keyword Harvesting for Sponsored Brands Goals

Manage your ads by using the advance settings within your goals

Advanced Settings

What are bid adjustments and when should I be using them?

Bid Adjustments

Explore the suggested recommendation about when to apply a bid multiplier or a fixed bid adjustment

Apply a Bid (Dynamic) Multiplier vs. Fixed Bid Adjustment

Learn more about the optimal times to consider a bid adjustment or a Keyword Boost.

Bid Adjustment vs. Keyword Boost

Team Perpetua

Rules - Negative Match Based on Search Term Performance

Rules - Adjust Bid based on Competitor Product Signals

Rules - Adjust bids based on Organic Rank

Pedro Lima

Rules

Dominate top-of-search, own flagship category keywords and climb Organic Rank.

Keyword Boost

How to edit the target ACoS, budget, ToS multiplier, and keywords within your keyword boost campaigns.

Managing Keyword Boost Campaigns

Learn how to use Perpetua's Bulk Operations tab to manage all of your Keyword Boost campaigns at the same time.

Managing Keyword Boost Campaigns in Bulk

Understand what happens to your bids in Amazon after launching a Keyword Boost

Why Did My Bids Decrease After Launching a Keyword Boost?

Why are the Ad Groups in my keyword boost campaign incomplete?

Incomplete Ad Groups in Keyword Boosts

Understanding the importance of Top-of-Search on Amazon and how to use Perpetua's TOS Optimizer with your keyword boosts

Top-of-Search Optimizer (TOSO)

Joe Rideout

Keyword Boost - KWB

Advertising Strategies for Prime Day and Tent Pole Events

Anna Mamajanyan

Recommendations and Strategies

How do I use the Recommendations tab in Perpetua? What are Strategies?

Overview

Increase budgets for goals going dark with ACoS below target ACoS

Always-On Budget Optimization

Understanding how to use this strategy to avoid budget exhaustion with real-time recommendations

Real-Time Budget Optimization

Optimize spend across Sponsored Products toward a total ACoS target using Perpetua's AI-powered Recommendations feature

Total ACoS Optimization

Receive recommendations from Perpetua's AI on which terms to negative match in order to reduce wasted ad spend and improve performance

Negative Match Suggestions

Receive recommendations from Perpetua's AI on which keywords to negative match based on number of clicks and conversions

Negative Exact Match Strategy

How to use Perpetua's Inventory Optimization strategy and receive inventory-based recommendations

SP Inventory Recommendations

Automate changes to Target ACoS and Budget by setting up a Strategy with our Recommendations feature on Perpetua

Scheduled Budget and ACOS Changes

Mitchell Bergin

General Strategies

Amazon Prime Day - Recommendations & Strategies July 2025

Amazon Prime Big Deal Days - Recommendations & Strategies October 2025

Opt in to Perpetua’s Prime Big Deal Days strategy with just a few clicks to create your scheduled target ACoS and budget changes

Fall 2023 Prime Big Deal Days Scheduled Changes

Black Friday Cyber Monday (BFCM) - Recommendations & Strategies 2025

Amazon Spring Deals Days - Recommendations & Strategies March 2026

Amazon Prime Day - Recommendations & Strategies June 2026

Prime Day and Other Events Strategies

Comparing Feature Variances in Classic Goal, SAG, MAG and KWB Campaigns

Jan Volke

Comparing Feature

Perpetua Ad School

广告学院（英文）

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