🚨Note 🚨
This article will provide information related to managing your Keyword Boost from the Perpetua interface. If you would like to review how to manage a KWB in Bulk through a CSV file, please review this article "Managing Keyword Boost Campaigns in Bulk".
Quick Links:
Editing a Keyword Boost
1️⃣ Go to Sponsored Products
Click on the Sponsored Products tab on the left-hand menu.
2️⃣ Select the Goal
In the Goals tab of the table, click on your desired goal that includes the keyword boost campaign you'd like to edit.
3️⃣ Select the Keyword Boost
Within the dashboard of the goal, you'll see a box on the right that will contain all of your existing keyword boosts.
Select the keyword boost you want to edit and select "Edit".
4️⃣ Update Changes
This will open the keyword boost window where you can edit the name, target ACoS, daily budget, and Top of Search multiplier. Once complete, click the Update button to save your changes.
🚨Note 🚨
If the KWB you launched contains BROAD or PHRASE match type keywords, the "Optimization Objective" can't be switched to "Maximize Top of Search". This objective supports only EXACT match type Keywords. Find out more about it here.
Can I Pause a Keyword Boost?
Pausing a Keyword Boost campaign is not supported.
If you try to pause the KWB campaign from the Campaigns tab within the associated goal, you might encounter the following "Failed to Pause Campaign" error.
💡Solution: Delete the Keyword Boost Campaign as explained in the next section below "Deleting a Keyword Boost". 👇
Deleting a Keyword Boost
1️⃣ Select the Keyword Boost
Follow steps 1 through 4 from the "Editing a Keyword Boost" instructions.
2️⃣ Delete the Keyword Boost
At step 4, however, select Delete instead.
Manage your Keywords within a Keyword Boost
To access the keyword boost window, follow steps 1 through 4 from the "Editing a Keyword Boost" instructions.
1️⃣ Removing a Keyword
Hover over the keyword in the left-hand panel and click the bin icon next to the keyword.
2️⃣ Adding a Keyword
Click on the Add Keywords icon in the window.
3️⃣ Select the Match Type
Next, select the match type of the keyword(s) you'd like to add and enter your desired keyword(s) in the field below. Make sure to separate each keyword by a comma or a new line if you're adding multiple.
🚨Note 🚨
We typically recommend choosing an Exact Match for Keyword Boost targets to ensure you're strategically going after those specific keywords that were chosen, as Broad and Phrase Matches will go after many different variations of that keyword.
4️⃣ Add to Goal
Click "Add To Goal" and you'll be redirected back to the keyword boost window.
5️⃣ Update Changes
To finalize and save your changes, click the update button.
Article last updated May 2024. If you find this information to be out of date, please contact hello@perpetua.io