🚨Note🚨
This article will provide information related to managing your Keyword Boost using a CSV file. If you would like to review how to manage a KWB from the Perpetua interface, please review this article here.
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Introduction
Efficiently handling your Perpetua keyword Boost Campaigns can streamline the management process, enabling you to save time. This functionality permits you to initiate or modify multiple (or individual) keyword boost campaigns simultaneously, eliminating the need to manually address each goal separately.
The purpose of the following article is to guide you through the supported actions, as well as those that are not. It also provides instructions on launching new KWBs and editing existing ones.
Supported vs. Not Supported Actions
Modifying, or launching, a keyword boost in bulk using a CSV file will allow you to apply the following configurations to multiple Keyword Boost campaigns at once.
📗 Supported Actions:
Launch a new KWB.
Delete a KWB
Removing Targets.
Changing Target ACOS and Budget for KWB with Target ACOS Optimization Objective.
Change your Top-of-Search Multiplier (available with a Target ACOS Optimization Objective).
Changing Max Bid & Budget for KWB with "Maximize Top of Search" Objective.
Add new keywords (only supported for KWB with Target ACOS Optimization Objective).
📕Not Supported Actions:
Change the name of the Keyword Boost Campaign.
Pausing a KWB Campaign (Consider deleting it instead).
Change the Optimization Objective (from Target ACOS to TOS, or vice versa).
Apply a Min/Max bid to the KWB segment.
🚨 Note 🚨
For Keyword Boost campaigns with a Top-of-Search Optimization Objective, max bid has a separate column which will still be applicable for KWB TOS.
Launching a New KWB in Bulk with "Target ACOS Optimization" Objective
🚨Note🚨
You can only create a KWB if there is an underlying Multi-Campaign Goal (Classic Goal).
The following instructions will walk you through launching a new Keyword Boost campaign with the Target ACOS Optimization Objective, utilizing a CSV file for bulk actions.
Let's take a look at the steps below to proceed with the launch:
1️⃣ Navigation
Access to the "Bulk Operations" or the "Sponsored Products" tab.
2️⃣ Download a CSV File
From the Sponsored Products tab:
Access the Sponsored Products tab and download the CSV template by clicking on the "Bulk Actions" icon and "Download CSV Template":
From the Bulk Operations tab
Click on "Bulk Edit & Create", select your Date and set a Granularity Level to "Goals & Segments". Click "Download Custom Spreadsheet":
3️⃣ Add New Row/s
Each added row determines the number of new Keyword Boost campaigns you wish to launch in bulk.
4️⃣ Enter the Values
Fill in the following columns to set up your Keyword Boost/s:
Column | Name | What to enter |
B | Type | MultiCampaign_KB_ACOS |
C |
Goal ID | Should be the same as the "Goal ID" of the Multi-campaign goal under which the KWB needs to be launched. |
E | Keyword boost title (Max 60 chars) | Name of the KWB. |
F | Status | Enabled |
H | Daily Budget | Daily budget of the campaign. Valid values are whole number ≥10. |
I |
Target ACOS |
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J |
KW Top of Search Multiplier for ACOS Optimization Objective (0-900) |
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M, N, O, |
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4️⃣ Upload your CSV file
From the Sponsored Products tab:
Access the Sponsored Products tab and upload the CSV file you edited by clicking on the "Bulk Actions" icon and "Upload Bulk Changes":
From the Bulk Operations tab
Access the "Bulk Operations" tab, navigate to the "Select or drag & drop to upload" section and select the CSV file you edited:
Launching Keyword Boost with Top-of-Search Optimization Objective
🚨Note 🚨
You can only create a KWB if there is an underlying Multi-Campaign Goal (Classic Goal).
The provided instructions will guide you through the process of launching a new Keyword Boost campaign with the Top-of-Search Optimization Objective, utilizing a CSV file for bulk actions. Kindly note that the Top-of-Search Optimization Objective is only available to Pro and Enterprise users. Please review our pricing here.
Let's take a look at the steps below to proceed with the launch:
1️⃣ Navigation
Access to the "Bulk Operations" or the "Sponsored Products" tab.
2️⃣ Download a CSV File
From the Sponsored Products tab:
Access the Sponsored Products tab and download the CSV template by clicking on the "Bulk Actions" icon and "Download CSV Template":
From the Bulk Operations tab
Click on "Bulk Edit & Create", select your Date and set a Granularity Level to "Goals & Segments". Click "Download Custom Spreadsheet":
3️⃣ Add New Row/s
Each added row determines the number of new Keyword Boost campaigns you wish to launch in bulk.
4️⃣ Enter the Values
Fill in the following columns to set up your Keyword Boost/s:
Column | Name | What to enter |
B | Type | MultiCampaign_KB_TOS |
C |
Goal ID | Should be the same as the "Goal ID" of the Multi-campaign goal under which the KWB needs to be launched. |
E | Keyword boost title (Max 60 chars) | Name of the KWB. |
F | Status | Enabled |
H | Daily Budget | Daily budget of the campaign. Valid values are whole number ≥10. |
K |
KW Boost Max Bid for TOS (Optional) |
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M |
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Add new comma-separated keywords in this column depending on the match types needed.
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4️⃣ Upload your CSV file
From the Sponsored Products tab:
Access the Sponsored Products tab and upload the CSV file you edited by clicking on the "Bulk Actions" icon and "Upload Bulk Changes":
From the Bulk Operations tab
Access the "Bulk Operations" tab, navigate to the "Select or drag & drop to upload" section and select the CSV file you edited:
Editing a Keyword Boost in Bulk
🚨Note: You can only edit a KWB if there is an existing one in an underlying Multi-Campaign Goal (Classic Goal).🚨
The following steps will guide you through editing a Keyword Boost campaign by using a CSV file for bulk actions.
When considering changes to your Keyword Boost campaigns, please refer to the "Supported vs. Not Supported Actions" section within this article to review the edits you can apply.
Let's take a look at the steps below to proceed with the edits:
1️⃣ Navigation
Access to the "Bulk Operations" or the "Sponsored Products" tab.
2️⃣ Download a CSV File
From the Sponsored Products tab:
Access the Sponsored Products tab and download the CSV template by clicking on the "Bulk Actions" icon and "Download CSV Template":
From the Bulk Operations tab
Click on "Bulk Edit & Create", select your Date and set a Granularity Level to "Goals & Segments". Click "Download Custom Spreadsheet":
3️⃣Enter the values in your CSV file
Existing KWBs will be shown as separate rows under their respective Multi-Campaign goal rows. Fill in the following columns to edit your Keyword Boost/s:
Column | Name | What to enter |
F | Status | "Enabled" or "Deleted". |
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⚠️ Only one EXACT keyword is supported if your KWB Type has TOS Optimization Objective enabled. ⚠️ |
4️⃣ Upload your CSV file
From the Sponsored Products tab:
Access the Sponsored Products tab and upload the CSV file you edited by clicking on the "Bulk Actions" icon and "Upload Bulk Changes":
From the Bulk Operations tab
Access the "Bulk Operations" tab, navigate to the "Select or drag & drop to upload" section and select the CSV file you edited:
Article last updated March 2024. If you find this information to be out of date, please contact hello@perpetua.io