Perpetua Labs

Andrea Mamone

Mitchell Bergin

Gloria Steiner

Recommendations and Strategies

How do I use the Recommendations tab in Perpetua? What are Strategies?

Overview

Increase budgets for goals going dark with ACoS below target ACoS

Always-On Budget Optimization

Understanding how to use this strategy to avoid budget exhaustion with real-time recommendations

Real-Time Budget Optimization

Optimize spend across Sponsored Products toward a total ACoS target using Perpetua's AI-powered Recommendations feature

Total ACoS Optimization

Receive recommendations from Perpetua's AI on which terms to negative match in order to reduce wasted ad spend and improve performance

Negative Match Suggestions

Receive recommendations from Perpetua's AI on which keywords to negative match based on number of clicks and conversions

Negative Exact Match Rules

How to use Perpetua's Inventory Optimization strategy and receive inventory-based recommendations

SP Inventory Recommendations

Automate changes to Target ACoS and Budget by setting up a Strategy with our Recommendations feature on Perpetua

Scheduled Budget and ACOS Changes

General Strategies

Amazon Prime Big Deal Days - Recommendations & Strategies October 2024

Amazon Prime Day - Recommendations & Strategies July 2024

Automate customized campaign creation using Perpetua best practices, saving time & levelling up your Amazon strategy

Recommended Goals for February 2024

Black Friday Cyber Monday (BFCM) - Recommendations & Strategies 2023

Recommended Goals for Holidays 2023

Opt in to Perpetua’s Prime Big Deal Days strategy with just a few clicks to create your scheduled target ACoS and budget changes

Fall 2023 Prime Big Deal Days Scheduled Changes

Black Friday Cyber Monday (BFCM) - Recommendations & Strategies 2024

Claudia Vanderholst

Prime Day and Other Events Strategies

Perpetua Ad School

广告学院（英文）

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