Perpetua Labs

Advertising Strategies for Prime Day and Tent Pole Events

Anna Mamajanyan

Andrea Mamone

Gloria Steiner

Recommendations and Strategies

How do I use the Recommendations tab in Perpetua? What are Strategies?

Overview

Increase budgets for goals going dark with ACoS below target ACoS

Always-On Budget Optimization

Understanding how to use this strategy to avoid budget exhaustion with real-time recommendations

Real-Time Budget Optimization

Optimize spend across Sponsored Products toward a total ACoS target using Perpetua's AI-powered Recommendations feature

Total ACoS Optimization

Receive recommendations from Perpetua's AI on which terms to negative match in order to reduce wasted ad spend and improve performance

Negative Match Suggestions

Receive recommendations from Perpetua's AI on which keywords to negative match based on number of clicks and conversions

Negative Exact Match Strategy

How to use Perpetua's Inventory Optimization strategy and receive inventory-based recommendations

SP Inventory Recommendations

Automate changes to Target ACoS and Budget by setting up a Strategy with our Recommendations feature on Perpetua

Scheduled Budget and ACOS Changes

Mitchell Bergin

General Strategies

Amazon Prime Day - Recommendations & Strategies July 2025

Amazon Prime Big Deal Days - Recommendations & Strategies October 2025

Opt in to Perpetua’s Prime Big Deal Days strategy with just a few clicks to create your scheduled target ACoS and budget changes

Fall 2023 Prime Big Deal Days Scheduled Changes

Black Friday Cyber Monday (BFCM) - Recommendations & Strategies 2025

Amazon Spring Deals Days - Recommendations & Strategies March 2026

Amazon Prime Day - Recommendations & Strategies June 2026

Prime Day and Other Events Strategies

Perpetua Ad School

广告学院（英文）

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