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Introduction
The Real-Time Budget Optimization strategy helps you avoid budget exhaustion with real-time recommendations. Each time a campaign within your selected goals hits the set percent usage threshold a recommendation will be given to increase your budget.
🚨 Note 🚨
We recommend using this strategy for events like Prime Big Deal Days or Black Friday/Cyber Monday when you need to keep track of your budget throughout the day. You can also use it alongside our Always-On Budget Optimization strategy for long-term budget management.
Strategy-Creation Guide
1️⃣ Navigate to your Recommendations tab in the left sidebar and the Strategies section within it.
2️⃣ From there, find the box titled "Real-Time Budget Optimization" and click Get Started to begin building out your strategy.
3️⃣ In the pop-up that appears, enter a name for your strategy and indicate the usage percentage threshold in the field below. Perpetua will send a recommendation to increase your segment budget any time a campaign with the selected goals reaches this threshold.
4️⃣ Once complete, click on "Select Goals" and indicate which of your Sponsored Products, Brands, or Display goals you want this strategy applied to. Then, press Set Selected.
5️⃣ To finalize your strategy, press "Create Strategy".
The recommendations themselves will be generated on an hourly basis so that you can be notified and adjust your budgets in a timely manner. If you use the Perpetua app on your iPhone, you'll also receive notifications directly on your device.
To learn more about how to change the budget of your goals, please view this article.
Article last updated June 2024. If you find this information to be out of date, please contact hello@perpetua.io.