Quick Links
Introduction
Manually adjusting target ACoS and daily budgets for your campaigns in preparation for big shopping events can be very time-consuming. You may be familiar with our "Prime Day" and "BFCM Strategies" (see more here) features which allow users to configure automated changes before the big day.
With our Scheduled Budget & ACoS Changes Strategy, you are now able to capture traffic during peak hours beyond the holiday season. You can now have Perpetua adjust your target ACoS and budget following a customized schedule for any day of the year. Scheduled changes will be applied across selected Sponsored Product goals.
When Are Changes Applied?
The changes are applied in the early morning of the specified dates, based on the marketplace timezone.
Strategies can be created the night before you want them to apply. So if you want the strategy to start on October 8th, you'll need to create it by October 7th at 11:59 PM at the latest.
Factors to Consider
The strategy can be applied to 100 goals. To add more goals, create additional strategies as needed, and they can hold 100 goals each.
Supported Ad Types: SP (Classic & Custom Goals), SB and SD.
Once created, a strategy can't be edited. Please consider deleting it and recreating it with their changes.
If the strategy is deleted, the Target ACoS and budgets will not automatically revert to their original values. You'll need to manually adjust them.
If you want to increase/decrease the budget for tomorrow, cancel tomorrow’s scheduled change and make new scheduled changes. If you notice that you are running out of budget today, you can change the budget on the goal as you would normally.
Changes are applied to the original Budget and ACoS that were present at the time of strategy creation.
Manual Changes to Goals: If you manually change the Target ACoS of a goal included in the strategy after the strategy creation, we still consider the Target ACoS of the date that was created.
For example: If the Target ACoS was originally set to 100% at creation and you changed it to 110% before the schedule starts, the multiplier will still be applied to the original 100%, not the updated 110%.Scheduled recommendations older than 30 days will automatically be deleted.
Strategy-Creation Guide
1️⃣ Go to the Recommendations tab in the left sidebar (1), then locate the Strategies section (2). From the list of suggested strategies, find the "Schedule Budget & ACoS Changes" strategy and click "Get Started" (3).
2️⃣ In the next step, give a name to the strategy (1) and select the goal/s you wish to receive recommendations for (2).
Following is a breakdown of the other inputs:
Date of change: The date when the change to target ACoS and budget will be made.
Reverse change date: Date when the target ACoS and budget will be reversed to original values. Leave this blank if you want to keep the changes.
% Budget Multiplier: The percentage you want to increase the budget by. If your budget is $10, and you input 110%, then the budget will increase to become $11. Set this to 100% if you do not want the budget to change.
% Target ACoS Multiplier: The percentage you want to increase the target ACoS by. If your target ACoS is 10%, and you input 110%, then the target ACoS will increase to become $11. Set this to 100% if you do not want the target ACoS to change.
3️⃣ When picking the goals, click the "Select" button next to the goal's name (1). After selecting, the goal will display the action taken (2) and will appear in the "Select Goals" list on the right side of the window. To remove it, simply click the "Remove" button (3). Once you're satisfied with your selection, click "Confirm Goals" (4) to finalize.
4️⃣ Once complete, you'll be taken back to your previous screen and can press "View Changes" to launch it.
View Your Changes
Once you create your strategy, you can view your changes in the “Recommendations” tab (1). Here, you can see a list of all upcoming scheduled changes, as well as previously applied changes.
A filter (2) can help you list the strategy you'd like to review showing up on the right side of the dashboard (3).
🚨 Note 🚨
Once created, a strategy can't be edited. Please consider deleting it and recreating it with their changes.
How to Delete a Strategy
Locate the Strategy in the "Strategies" tab. Click the 3 dots to reveal the drop-down menu, then click "Delete".
Article last updated October 2024. If you find this information to be out of date, please contact hello@perpetua.io.