Perpetua Labs

What are bid adjustments and when should I be using them?

Bid Adjustments

Explore the suggested recommendation about when to apply a bid multiplier or a fixed bid adjustment

Apply a Bid (Dynamic) Multiplier vs. Fixed Bid Adjustment

Learn more about the optimal times to consider a bid adjustment or a Keyword Boost.

Bid Adjustment vs. Keyword Boost

Andrea Mamone

Mitchell Bergin

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