Keyword Boost

Dominate top-of-search, own flagship category keywords and climb Organic Rank.

Andrea Mamone avatar
Written by Andrea Mamone
Updated over a week ago

Quick Links:


Introduction

Keyword Boost is a useful feature that combines Human Logic + AI interaction to strategically experiment with Perpetua's Ad Engine. This feature will help you to dominate top-of-search, own flagship category keywords, and climb Organic Rank. All the experiments can be adjusted on the dedicated Experiments tab, where you can change the bid, adjust the duration, or stop the experiment.

This feature is used to prioritize and bring more attention to selected keywords by launching them into a separate campaign with a dedicated ACoS target and budget, while simultaneously applying a Top of Search multiplier, allowing the engine to direct more ad spend towards the top ad placements on Amazon. Once a keyword boost is launched, the keyword will be archived in its previous campaign for the duration of the boost. If the word is removed from the boost or the boost is deleted, then the keyword will be added back to the original campaign.

Keyword Boost supports any keyword/match-type pair, however, the engine does not perform keyword harvesting on Keyword Boost campaigns.



Best practices

  • We recommend using EXACT match only so that you know exactly what you're increasing bids on

  • We recommend boosting high volume unbranded search terms as climbing organic rank on these terms will have the biggest impact on your Total Sales

  • Keyword boosts are not considered branded or unbranded, another reason why exact match keywords are recommended so that you don't inadvertently boost branded terms



Keyword Boost Setup


1️⃣ KPI Prioritization
Determine whether the target ACoS (default setting) or Top of Search will be the KPI that is prioritized with your keyword boost.

  • If target ACoS is selected, Perpetua will isolate strategic keywords you choose into their own campaign with a dedicated target ACoS, budget, and Top of Search multiplier.

  • If Top of Search is selected, Perpetua will isolate a single keyword to reach Top of Search (TOS) placements. Optimal bids will be determined and applied using a multiplier until TOS is achieved. Once that's done, bids will be reduced to maintain TOS at the lowest cost possible.


    🚨Note:

    • Only available to Perpetua users on Pro on Enterprise plans.

    • You only set a daily budget with this setting and cannot apply the boost to more than one keyword. Please find out more information about Top-of-Search and the Optimizer by reading this other helpful article.

2️⃣ Setting Daily Budgets
While setting the daily budget, we recommend taking the keyword's daily average over the last 30 days and doubling it.

3️⃣ Setting Target ACoS
While setting the target ACoS for the Keyword Boost, we recommend reviewing the last 30 days performance for the search term(s) you've selected and then adding 50%-100% relative percentage points (ex: 40% -> 60% or 40% -> 80%).


🚨Note:this will only be configured if you select the target ACoS KPI prioritization option🚨



4️⃣ Top-of-Search Multiplier:

  • Auto: Our engine will determine the percentage to most optimally hit the ACoS Target set for the Keyword Boost.

  • 50% Multiplier: You want to increase investment in Top of Search placements more than you currently are, but do not want to drastically reduce spend on other placements.

  • 100% Multiplier: You want to funnel a majority of your spend to Top-of-Search, while still maintaining a small amount of spend on other placements.

  • 200% Multiplier: You want to invest a lot, if not all of your budget into Top of Search placement while spending little to none on other placements.

    • Note: this will only be configured if you select the target ACoS KPI prioritization option.

Once all of your details are entered, give your keyword boost a name and press "Boost Keywords" to launch it. 🎉



Why Should I Use Keyword Boosts?

  • Win top-of-search

  • Prevent the loss of Organic Rank

  • Invest for a higher Organic Rank by dominating your flagship category keywords

  • Strategy for launching a new product



Resources

For more details on Keyword Boosts, check out the videos below from our Perpetua Ad School.

What is a Keyword Boost

Launching a Keyword Boost

To learn more about how to manage/edit your Keyword Boosts, click here.


Article last updated January 2024. If you find this information to be out of date, please contact hello@perpetua.io

Did this answer your question?