Keyword Boost is a useful feature that combines Human Logic + AI interaction to strategically experiment with Perpetua's Ad Engine. This feature will help you to dominate top-of-search, own flagship category keywords, and climb Organic Rank. All the experiments can be adjusted on the dedicated Experiments tab, where you can change the bid, adjust the duration, or stop the experiment.
This feature is used to prioritize and bring more attention to selected keywords by launching them into a separate campaign with a dedicated ACoS target and budget, while simultaneously applying a Top of Search multiplier, allowing the engine to direct more ad spend towards the top 3 ad placements on Amazon. The keyword will be temporarily paused in its previous campaign.
Keyword Boost supports any keyword/match-type pair, however, the engine does not perform keyword harvesting on Keyword Boost goals. The results can be measured as a unique row in the general goals list and in the Experiments tab.
Setting Daily Budgets:
While setting the daily budget, we recommend taking the keyword's daily average over the last 30 days and increasing it by 10-15%.
Setting Target ACoS:
While setting the target ACoS for the Keyword Boost, we recommend taking the goal's average and adding 20%-50% relative percentage points (ex: 40% --> 48% or 40% --> 60%).
Using the Multiplier:
Auto: Our engine will determine the percentage to most optimally hit the ACoS Target set for the Keyword Boost.
50% Multiplier: You want to increase investment in Top of Search placements more than you currently are, but do not want to drastically reduce spend on other placements.
100% Multiplier: You want to funnel a majority of your spend to Top of Search, while still maintaining a small amount of spend on other placements.
200% Multiplier: You want to invest a lot, if not all of your budget into Top of Search placement while spending little to none on other placements.
Why use it:
Prevent the loss of Organic Rank
Invest for higher Organic Rank by dominating your flagship category keywords
Strategy for launching a new product
For more details on Keyword Boosts, check out the videos below from our Perpetua Ad School.
To learn more about how to manage/edit your Keyword Boosts, click here.