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Keyword Boost is a useful feature that combines Human Logic + AI interaction to strategically experiment with Perpetua's Ad Engine. This feature will help you to dominate top-of-search, own flagship category keywords, and climb Organic Rank. All the experiments can be adjusted on the dedicated Experiments tab, where you can change the bid, adjust the duration, or stop the experiment.
This feature is used to prioritize and bring more attention to selected keywords by launching them into a separate campaign with a dedicated ACoS target and budget, while simultaneously applying a Top of Search multiplier, allowing the engine to direct more ad spend towards the top 3 ad placements on Amazon. Once a keyword boost is launched, the keyword will be archived in its previous campaign for the duration of the boost. If the word is removed from the boost or the boost is deleted, then the keyword will be added back to the original campaign.
Keyword Boost supports any keyword/match-type pair, however, the engine does not perform keyword harvesting on Keyword Boost goals. The results can be measured as a unique row in the general goals list and in the Experiments tab.
Keyword Boost Setup
KPI Prioritization: Determine whether the target ACoS (default setting) or Top of Search placements will be the KPI that is prioritized with your keyword boost.
If target ACoS is selected, Perpetua will isolate strategic keywords you choose into their own campaign with a dedicated target ACoS, budget, and Top of Search multiplier.
If Top of Search is selected, Perpetua will isolate a single keyword to reach Top of Search (TOS) placements. Optimal bids will be determined and applied using a multiplier until TOS is achieved. Once that's done, bids will be reduced to maintain TOS at the lowest cost possible.
Notes for this feature:
Only available to Perpetua users on Pro on Enterprise plans
You only set a daily budget with this setting and cannot apply the boost to more than one keyword
Refer to this article for more information on TOS and the optimizer
Please find out more information about Top-of-Search and the Optimizer by reading this other helpful article.
Setting Daily Budgets: While setting the daily budget, we recommend taking the keyword's daily average over the last 30 days and increasing it by 10-15%.
Setting Target ACoS: While setting the target ACoS for the Keyword Boost, we recommend taking the goal's average and adding 20%-50% relative percentage points (ex: 40% --> 48% or 40% --> 60%).
Note: this will only be configured if you select the target ACoS KPI prioritization option.
Using the Multiplier:
Auto: Our engine will determine the percentage to most optimally hit the ACoS Target set for the Keyword Boost.
50% Multiplier: You want to increase investment in Top of Search placements more than you currently are, but do not want to drastically reduce spend on other placements.
100% Multiplier: You want to funnel a majority of your spend to Top of Search, while still maintaining a small amount of spend on other placements.
200% Multiplier: You want to invest a lot, if not all of your budget into Top of Search placement while spending little to none on other placements.
Note: this will only be configured if you select the target ACoS KPI prioritization option.
Once all of your details are entered, give your keyword boost a name and press "boost keywords" to launch it.
Why Should I Use Keyword Boosts?
Win top-of-search
Prevent the loss of Organic Rank
Invest for higher Organic Rank by dominating your flagship category keywords
Strategy for launching a new product
Video Guides
For more details on Keyword Boosts, check out the videos below from our Perpetua Ad School.
To learn more about how to manage/edit your Keyword Boosts, click here.
Article last updated June 2023. If you find this information to be out of date, please contact hello@perpetua.io