Whether you're launching a new Sponsored Product goal or simply editing an existing one, the Advanced Settings modal allows you to configure a variety of different settings, all in one place.
To access this when you're launching a new goal, scroll down to the bottom and click on "Advanced Settings". If you're in an existing goal, click the "advanced" button in your configurations box on the right.
Both methods will bring up a pop-up where you can view and edit the settings.
Note: Some settings are segment-specific and will appear under a "Settings" header within that segments section of the goal creation interface.
Keyword & Product Targeting
If you want to add any keywords or ASINs that you believe will be successful, you can add them to your campaign from this view. Click here for a more in-depth guide on adding keyword and ASIN targets.
Perpetua automatically finds keywords and ASIN targets and will add them to your campaign. Click here to learn more about keyword harvesting and find out how you can turn off harvesting altogether or customize the harvesting criteria.
Campaign Management allows you to:
Pause/unpause campaigns within a goal
Apply placement multipliers and change the bidding strategy
If you want to pause or unpause any campaigns under a goal, you can easily toggle your campaigns on and off by following these steps.
If you want to apply placement multipliers and/or change the bidding strategy, follow the instructions below.
Note: For Keyword Boost (KWB/KB) campaigns, you cannot change the bidding strategy and the only % multiplier you can edit is for the Top of Search placement.
Click 🔽 to expand the sections for Bidding Strategy and/or Placement Multipliers. This is shown in red on the image below.
To change your bidding strategy, 🔘 select one of the following options as shown in blue below:
Dynamic Bids - Down Only
Dynamic Bids - Up & Down
To apply % multipliers to Top of Search and Product Page placements, input your percentage in the input fields in green below.
Click Done to save.
Note: When applying placement multipliers, Perpetua will only make upwards adjustments to placements when ALL of the following conditions are met:
The campaign realized ACoS is less than the target ACoS
The placement realized ACoS is less than the target ACoS
The budget utilization of the campaign is less than 90% on average over the past 14 days
No single placement has more than 90% of the campaigns spend
These strict conditions are applied in order to ensure that your campaigns are being scaled as efficiently as possible.
Search Term Isolation
Search Term Isolation will funnel spend towards exact match types to improve efficiency. To learn about this feature and how to turn it on, click here.
Article last updated February 2023. If you find this information to be out of date, please contact firstname.lastname@example.org.