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Limit Budget Allocation

How can I control how much budget goes to specific campaigns within a segment?

Andrea Mamone avatar
Written by Andrea Mamone
Updated over a month ago

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Introduction

Control the maximum percentage of your Sponsored Products segment budget going towards specific campaigns within it. This means that if you set 50%, that campaign can use up to 50% of the total segment budget, but may use less than this.



How To Apply/Edit It


1️⃣ Access the goal that you want to modify and go to the "Campaigns" tab (1).
Select the 3 dots to the right side of the campaign you want to limit the budget on and select "Limit Budget Allocation" from the drop-down list (2).

2️⃣ You then have the option to limit the budget of this campaign from 1-100% of the total segment budget. Click "Apply" to confirm it.

🚨Note🚨
This is a limit on budget allocation, meaning that if you set 50%, that campaign can use up to 50% of the total segment budget, but may use less than this.

3️⃣ A successful message will pop up confirming the edit, and a badge to your campaign will be assigned to highlight it.


4️⃣ To edit it, select the 3 dots to the right side of the campaign you applied the limitation to (1) and select "Edit Budget Allocation Limit" from the drop-down list (2).




How to Remove It

There are a few options you can consider when would like to remove this function:


Option a) Pause and unpause the campaign.

Option b): Set the limit of this budget to 100% (We would still automate the transfer of budget between campaigns).

Option c): (Image below) Access the Campaigns tab within your goal. Navigate to the three dots on the right side of each campaign and select the "Remove Budget Allocation limit" from the drop-down list:



Article last updated April 2024. If you find this information to be out of date, please contact hello@perpetua.io

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