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Stream Optimization

Stream Optimization

Schedule changes to bids by using Perpetua's Stream Optimization feature to decrease or increase bids during certain times of the day
Marco Varnas avatar
Written by Marco Varnas. Updated over a week ago

Table of Contents

How to Use Stream Optimization

How to Manage the Schedule

Note: This feature is available to Amazon accounts across all regions and for Perpetua users on Pro or Enterprise plans only.


Traffic volume on Amazon tends to change throughout the day, and advertisers may want to increase or decrease bids at a certain time to align with patterns in shopping behaviours.

Let's consider a few scenarios. Advertisers may decide to bid higher when

  • CPCs (Cost-per-clicks) are lower

  • ACOS is lower

  • SOV (Share of Voice) dips during the day

    • 💡PRO TIP: use our Search Insights feature to see how you can leverage SOV data!

  • Sales volume is higher

Changing bids manually for each campaign can be a very tedious process. By setting a schedule through our Stream Optimization feature, Pro and Enterprise users can have our ad engine apply changes to bids automatically for Amazon Sponsored Product goals. This includes Keyword Boost campaigns, but not auto campaigns. For more information on our pricing plans, please click here.

How to Use Stream Optimization & the hourly bid multipliers

  1. Click Stream Optimization on the menu.

  2. Click New Schedule.

  3. Name your schedule.

  4. Hover over the time to expose the pencil icon.

  5. Click the pencil icon to edit the bid multiplier % for the time of day you want a bid to be decreased or increased.

  6. Enter the bid multiplier percentage you want to apply. For example, if I want my bid to increase by 1.1x, I will input 110. ⚠️ Inputting 0% will pause the campaign.

  7. Click confirm.

  8. The changes will appear in red.

  9. Repeat steps 4-7 for each scheduled bid change.

  10. Click Save Changes once all changes are made.

  11. Click on the schedule. They will all be listed to the left of the screen.

  12. Click Apply to Goals.

  13. Click on 🔽 next to the goal to expose the segments.

    1. 🔘 Select the segments that you want this schedule to be applied to. If you want the schedule to be applied to the entire goal, select the goal to mark off all segments. You'll also see a toggle appear, like in the screenshot below, that will allow you to override any existing bid adjustments that are applied to targets in that goal. If you want to keep the existing adjustment rather than applying the schedule to it, toggle this off.

  14. Click Apply.

  15. Bid changes will be applied following the schedule for the goals you selected. You are done! 🎉 Below are a few pointers about the display.

    1. In your schedule list, you can now see a flag that shows you the number of goals and bid multipliers applied to each schedule.


      🚨 Important Note: The same segment cannot have two schedules applied simultaneously. If you apply a new schedule to a segment (that already has an existing schedule applied), then that new schedule will override the previous. For example, if I edit the Dayparting Schedule Test schedule below to include a segment that is in Alice's Goal Schedule, then the scheduled change from Dayparting Schedule Test will take effect. I will then see 2 goals under Dayparting Schedule Test.


    2. To see the goals that a schedule is applied to, click the schedule and then click the Applied to x Goals button. A pop-up will appear, and all of the segments in the goal will be marked off. 🔘

    3. I can also tell whether a goal has a Bid Multiplier Schedule applied by viewing it from Sponsored Products on the menu. If a segment is included in a schedule, then the name of the schedule will appear on the configuration panel to the right. From here, you can click the icon to view the schedule in a new tab.

How to Manage the Schedule

You can change the bid multipliers or the schedule name at any time. To get started, click on Stream Optimization on the menu and go to Bid Multiplier Schedules. Click on the schedule. They will all be listed to the left of the screen.

How to change the bid multipliers

  1. Hover over the time to expose the pencil icon.

  2. Click the pencil icon to edit the bid multiplier % for the time of day you want a bid to be decreased or increased.

  3. Enter the updated bid multiplier percentage you want to apply. If I want my bid to increase by 1.1x, I will input 110. ⚠️ Inputting 0% will pause the campaign.

  4. Click confirm.

  5. The changes will appear in red.

  6. Repeat steps 1-4 for each scheduled bid change.

  7. Click Save Changes once all changes are made.

How to change the schedule name

  1. Click the pencil icon next to the schedule name

  2. Enter the new name.

  3. Click Save Changes.

Article last updated June 2022. If you find this information to be out of date, please contact hello@perpetua.io

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