Users may want to pause advertising for an ASIN when an item is out of stock. Previously, the workaround was to delete the ASIN and then add it back when you have inventory and are ready to advertise it again.
Perpetua now offers the capability to pause ASINs in just a few clicks for your Sponsored Product goals.
How to Pause ASINs
Select the Sponsored Products tab from the menu, and click products.
Find the parent ASIN of the product you want to pause. Click 🔽 to expose the variants (child listings) grouped under this parent.
Hover over the product you want to pause. Click the 3 dots, and click Pause.
🟢 If the ASIN is paused successfully, you will see a pop-up message as shown below.
🟢 You will also see the paused icon next to the product.
How to Unpause ASINs
Follow steps 1 and 2 above.
Hover over the product you want to unpause. Click the 3 dots, and click Enable.
🟢 If the ASIN is unpaused successfully, you will see a pop-up message as shown below.
🟢 You will also see a purple icon next to the product.
Note: If your Sponsored Products goal is only advertising one ASIN, deleting the ASIN will also delete the goal in Perpetua. More information on deleting ASINs is available in this article.
Article last updated December 2022. If you find this information to be out of date, please contact email@example.com.