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Search Terms

Users are now able to manage targets and search terms from Targets & Search Terms on the menu.

Targets displays data across all ad units: SP, SB and SD

Search terms displays data from SP only


Understanding the display

Under Targets, you can now make changes to your targets that will apply to all goals or multiple goals at once as opposed to going into each goal one by one. Targets that show here are from all ad units (sponsored products, brands and display).

The icon next to the target will represent its status. It will be half-filled purple circle if a target is paused in some goals, and active in others.

The icon will be a lightning bolt if a target is enabled in all goals.

How to make changes to your targets

From this view, users are able to pause, enable and negative match a target for all or some goals. You can also apply the changes to multiple targets at once. Instructions for the 3 options are below:

If you want to apply a change to all goals for a target, hover over the target you want to enable or pause, and click on the 3 dots to reveal the options.

If you want to apply this change to some goals only, click on the arrow 🔽 next to the target to expand the goals list. From here, you can 🔘 select the goal(s) you want and apply changes to multiple goals in one place rather than going into each goal page.

If you want to apply the same change to multiple targets at once, 🔘 select the target(s) and click the purple pause, enable and negative match buttons in the top right corner of the table.

Search Terms

Under Search Terms, you will see all search terms from Sponsored Products ads in one view.

From here, users are able to:

  • Customize the table to view metrics of your choice

  • Download up to 300 search terms for all Sponsored Product goals by changing the Results per page to 300 at the bottom right of the table

    • To download all search terms, please reach out to our chat support team as we will need to export the .csv on the backend. You can also submit a feature request so our product team can upgrade this feature to support .csv downloads for more than 300 terms through chat!

Article last updated March 2022. If you find this information to be out of date, please contact hello@perpetua.io.

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