Perpetua Labs

Brand Metrics

Explaining why there are data discrepancies between the graph and table on the Perpetua Amazon Sponsored Products goal dashboard

Data Discrepancies

Breaking down what the amber and green percentage increases/decreases represent on your dashboard

What Does the % Increase and Decrease in Metrics Mean?

Explaining how Perpetua calculates organic sales and why the estimated value for a time period is 0

Why Are Total Sales Less Than Attributed Sales?

Gloria Steiner

Laura Conboy

Joe Rideout

Search Insights / Stream / Custom Reporting / Sales & Traffic and more

Amazon Advertising - Reporting & Analytics Tools

An introduction to Perpetua Search Insights and how to leverage share of voice data to see how you rank amongst your competitors on Amazon

Search Insights

Easily access Search Insights by following the instructions provided in this article.

How To Access Search Insights

A step-by-step guide on how to add/remove/change your custom terms in Perpetua Search Insights

How To Manage Tracked Search Terms (Custom Terms) in Search Insights

How to add, delete or customize brands in your Search Insights dashboard.

How to Manage Brands in Search Insights

Claire Lee

Andrea Mamone

A step-by-step guide on how to access to Perpetua Stream

How to Access Stream

View performance trends by time of day and time of week so you can optimize your dayparting schedule on Perpetua

Stream Reporting - Performance Dashboard

Schedule changes to bids by using Perpetua's Stream Optimization feature to decrease or increase bids during certain times of the day

Stream Optimization - Bid Multiplier Schedules Dashboard

How to use Perpetua's Stream Optimization feature to decrease or increase bids during certain times of the day

How to Optimize Your Stream Optimization Schedule

Automate your intraday bid multiplier schedule by selecting an objective you want to achieve

Stream - Automated Intraday Bid Schedule

Marco Varnas

Stream

Learn how to analyze your performance metrics using Perpetua's Traffic Reporting tool

Sales & Traffic

Custom Product Tags for Strategic Product Grouping and Analysis

Sales & Traffic - Product Tags

How to view your sales analytics on Perpetua if you have an Amazon Vendor account

Sales & Traffic Reporting Tab for Vendors

How to generate  a Custom Report on System-Defined dimensions & Product Tags

Custom Reporting - Generate a Custom Report with Perpetua

Custom Reporting - Performance & Comparison Date Range with Data Aggregation

Custom Reporting - Charts

Multi-Touch Attribution Metrics (Closed Beta)

Elevate your data reporting for Sponsored Products ads

Custom Reporting

Perpetua's Exec Dash is a dashboard for multi-marketplace, multi-geography and multi-funnel performance reporting in one view

Executive Dashboard

What is a multi-account executive dashboard and how can I set it up?

Multi-Account Executive Dashboard

Mitchell Bergin

Perpetua Ad School

广告学院（英文）

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