Perpetua Labs

Understanding the daily budget logic for Sponsored Products, Brands, and Display goals on Amazon

Amazon Daily Budgets

Reviewing the functionality of the Campaign Toggle and both statuses along with why discrepancies may exist between them

Steps to enroll your Google Ads in the Brand Referral Bonus Program and Earn Amazon credits on Google Ads launched in Perpetua

Perpetua-supported Amazon Marketplaces by ad unit & advertiser type

How different keyword match types will bid on Search Terms for Sponsored Products

Why doesn't Perpetua automatically add negative keywords?

A comprehensive list of constraints and special characters allowed in keywords, goal names, etc. on Perpetua and Amazon

Will the changes you make to your Perpetua-optimized campaigns in Seller Central or AMS reflect in Perpetua?

A full guide of what those pesky messages from Amazon mean when you hover over that red dot in front of your product.

KENP metrics only reflect estimated pages read and royalties that are attributed to an ad campaign for your book.

What is Advertising Cost of Royalties and why does it matter?

An understanding of what the infamous Amazon Flywheel is and why it is so important for every Amazon Seller to be a part of it.

What happens if I edit my Sponsored Brand Creative directly in Seller Central or the Advertising Console?

Steps to ensure that all access to your account is removed when you move from another solution to Perpetua

How long does a customer have to make a purchase after clicking on an ad for it to be attributed to that click?

Why bidding on an ASIN can result in your ad being served on the search results page on Amazon

Explaining how Perpetua calculates organic sales and why the estimated value for a time period is 0

Explaining the difference between Amazon keywords and search terms

Explaining the two day delay in fetching data from Amazon and Walmart

Everything you need to know about Virtual Bundles

A comprehensive breakdown of limits on Campaigns, Ad groups, targets, etc. on SP and SB campaigns

How do I make my product listing on Amazon perform better?

How Perpetua operates with Amazon Advertising, and FAQs specifically related to Amazon