Perpetua Labs

Understanding campaign status discrepancies between Amazon and Perpetua

Why is My Perpetua Campaign Status Different From the One in the ‘Amazon Status” Column?

Steps to enroll your Google Ads in the Brand Referral Bonus Program and Earn Amazon credits on Google Ads launched in Perpetua

Brand Referral Bonus Program

Understanding the daily budget logic for Sponsored Products, Brands, and Display goals on Amazon

Amazon Daily Budgets

Perpetua-supported Amazon Marketplaces by ad unit & advertiser type

The Sponsored Ads You Can Optimize in Perpetua by Country and Advertiser Type

How different keyword match types will bid on Search Terms for Sponsored Products

Guide to Keyword Match Types: Broad, Phrase, or Exact

Why doesn't Perpetua automatically add negative keywords?

Negative Keywords in Perpetua

Breaking down the naming convention of our Sponsored ad campaigns and how to change the names of your new and existing campaigns in Perpetua

Can I Change My Campaign Names?

A comprehensive list of constraints and special characters allowed in keywords, goal names, etc. on Perpetua and Amazon

Can I Use Special Characters on Keywords and Campaign Names?

Describes how to delete/cancel your Perpetua user account and/or advertising account.

How do I delete/cancel my account?

Will the changes you make to your Perpetua-optimized campaigns in Seller Central or AMS reflect in Perpetua?

What Happens When I Make Changes to My Perpetua Campaigns in Amazon?

A full guide of what those pesky messages from Amazon mean when you hover over that red dot in front of your product.

Red Dot Errors and Ads Not Serving

KENP metrics only reflect estimated pages read and royalties that are attributed to an ad campaign for your book.

Why KENP Read and KENP Royalties are estimated metrics

What is Advertising Cost of Royalties and why does it matter?

What is ACOR?

An understanding of what the infamous Amazon Flywheel is and why it is so important for every Amazon Seller to be a part of it.

The Amazon Flywheel

What happens if I edit my Sponsored Brand Creative directly in Seller Central or the Advertising Console?

Editing Sponsored Brand Creatives in Amazon

What is Search Frequency Rank, Click Share, Conversion Share, and ASIN Click Rank and how do I view these in Perpetua?

Amazon Brand Analytics Metrics

Steps to ensure that all access to your account is removed when you move from another solution to Perpetua

How to fully disconnect integrator

How long does a customer have to make a purchase after clicking on an ad for it to be attributed to that click?

Attribution Window

Why bidding on an ASIN can result in your ad being served on the search results page on Amazon

PAT Campaigns in Search Results

Explaining how Perpetua calculates organic sales and why the estimated value for a time period is 0

Why are total sales less than total attributed sales?

Explaining the difference between Amazon keywords and search terms

Keywords vs. Search Terms

Explaining the two day delay in fetching data from Amazon and Walmart

Why can't I see data from today or yesterday in my Perpetua dashboard?

Inquiries can be diagnosed quickly by providing the Perpetua team access to your account via the Amazon Advertising Console.

Advertising Console Access Instructions

Everything you need to know about Virtual Bundles

Virtual Bundles

A comprehensive breakdown of limits on ad groups, targets, etc. on SP and SB campaigns

What are the target limits for each ad unit?

How do I make my product listing on Amazon perform better?

Best Practices for Product Detail pages

Serghei Barbulat

Gloria Steiner

Claire Lee

How Perpetua operates with Amazon Advertising, and FAQs specifically related to Amazon