General Amazon Information

How Perpetua operates with Amazon Advertising, and FAQs specifically related to Amazon

71 articles

Written by Kevin Michael, Joe Rideout, Gloria Steiner and 6 others

Why is My Perpetua Campaign Status Different From the One in the ‘Amazon Status” Column?

Understanding campaign status discrepancies between Amazon and Perpetua

Written by Serghei Barbulat. Updated over a week ago

The Sponsored Ads You Can Optimize in Perpetua by Country and Advertiser Type

Perpetua-supported Amazon Marketplaces by ad unit & advertiser type

Written by Claire Lee. Updated today

Guide to Keyword Match Types: Broad, Phrase, or Exact

How different keyword match types will bid on Search Terms for Sponsored Products

Written by Michelle Meleskie. Updated over a week ago

Negative Keywords in Perpetua

Why doesn't Perpetua automatically add negative keywords?

Written by Michelle Meleskie. Updated over a week ago

Can I Change My Campaign Names?

Breaking down the naming convention of our Sponsored ad campaigns and how to change the names of your new and existing campaigns in Perpetua

Written by Gloria Steiner. Updated over a week ago

Can I use special characters on keywords and campaign names?

A comprehensive list of constraints and special characters allowed in keywords, goal names, etc. in Perpetua and Amazon

Written by Joey Ahn. Updated over a week ago

How do I delete/cancel my account?

Describes how to delete/cancel your Perpetua user account and/or advertising account.

Written by Joe Rideout. Updated over a week ago

What Happens When I Make Changes to My Perpetua Campaigns in Amazon?

Will the changes you make to your Perpetua-optimized campaigns in Seller Central or AMS reflect in Perpetua?

Written by Claire Lee. Updated over a week ago

Red Dot Errors and Ads Not Serving

A full guide of what those pesky messages from Amazon mean when you hover over that red dot in front of your product.

Written by Gloria Steiner. Updated over a week ago

Why KENP Read and KENP Royalties are estimated metrics

KENP metrics only reflect estimated pages read and royalties that are attributed to an ad campaign for your book.

Written by Claire Lee. Updated over a week ago

What is ACOR?

What is Advertising Cost of Royalties and why does it matter?

Written by Claire Lee. Updated over a week ago

The Amazon Flywheel

An understanding of what the infamous Amazon Flywheel is and why it is so important for every Amazon Seller to be a part of it.

Written by Gloria Steiner. Updated over a week ago

Editing Sponsored Brand Creatives in Amazon

What happens if I edit my Sponsored Brand Creative directly in Seller Central or the Advertising Console?

Written by Michelle Meleskie. Updated over a week ago

Amazon Brand Analytics Metrics

What is Search Frequency Rank, Click Share, Conversion Share, and ASIN Click Rank and how do I view these in Perpetua?

Written by Claire Lee. Updated over a week ago

How to fully disconnect integrator

Steps to ensure that all access to your account is removed when you move from another solution to Perpetua

Written by Gloria Steiner. Updated over a week ago

Attribution Window

How long does a customer have to make a purchase after clicking on an ad for it to be attributed to that click?

Written by Michelle Meleskie. Updated over a week ago

PAT Campaigns in Search Results

Why bidding on an ASIN can result in your ad being served on the search results page on Amazon

Written by Adam Epstein. Updated over a week ago

Why are total sales less than total attributed sales?

Explaining how Perpetua calculates organic sales and why the estimated value for a time period is 0

Written by Kevin Michael. Updated over a week ago

Keywords vs. Search Terms

Explaining the difference between Amazon keywords and search terms

Written by Claire Lee. Updated over a week ago

Why can't I see data from today or yesterday in my Perpetua dashboard?

Explaining the two day delay in fetching data from Amazon and Walmart

Written by Claire Lee. Updated over a week ago

Advertising Console Access Instructions

Inquiries can be diagnosed quickly by providing the Perpetua team access to your account via the Amazon Advertising Console.

Written by Ellie Edwards. Updated over a week ago

Virtual Bundles

Everything you need to know about Virtual Bundles

Written by Claire Lee. Updated over a week ago

What are the target limits for each ad unit?

A comprehensive breakdown of limits on ad groups, targets, etc. on SP and SB campaigns

Written by Joey Ahn. Updated over a week ago

Best Practices for Product Detail pages

How do I make my product listing on Amazon perform better?

Written by Gloria Steiner. Updated over a week ago