General Amazon Information
How Perpetua operates with Amazon Advertising, and FAQs specifically related to Amazon
71 articles

+6Written by Kevin Michael, Joe Rideout, Gloria Steiner and 6 others



Why is My Perpetua Campaign Status Different From the One in the ‘Amazon Status” Column?
Understanding campaign status discrepancies between Amazon and Perpetua
Written by Serghei Barbulat. Updated over a week ago
The Sponsored Ads You Can Optimize in Perpetua by Country and Advertiser Type
Perpetua-supported Amazon Marketplaces by ad unit & advertiser type
Written by Claire Lee. Updated today
Guide to Keyword Match Types: Broad, Phrase, or Exact
How different keyword match types will bid on Search Terms for Sponsored Products
Written by Michelle Meleskie. Updated over a week ago
Negative Keywords in Perpetua
Why doesn't Perpetua automatically add negative keywords?
Written by Michelle Meleskie. Updated over a week ago
Can I Change My Campaign Names?
Breaking down the naming convention of our Sponsored ad campaigns and how to change the names of your new and existing campaigns in Perpetua
Written by Gloria Steiner. Updated over a week ago
Can I use special characters on keywords and campaign names?
A comprehensive list of constraints and special characters allowed in keywords, goal names, etc. in Perpetua and AmazonJ
Written by Joey Ahn. Updated over a week ago
How do I delete/cancel my account?
Describes how to delete/cancel your Perpetua user account and/or advertising account.
Written by Joe Rideout. Updated over a week ago
What Happens When I Make Changes to My Perpetua Campaigns in Amazon?
Will the changes you make to your Perpetua-optimized campaigns in Seller Central or AMS reflect in Perpetua?
Written by Claire Lee. Updated over a week ago
Red Dot Errors and Ads Not Serving
A full guide of what those pesky messages from Amazon mean when you hover over that red dot in front of your product.
Written by Gloria Steiner. Updated over a week ago
Why KENP Read and KENP Royalties are estimated metrics
KENP metrics only reflect estimated pages read and royalties that are attributed to an ad campaign for your book.
Written by Claire Lee. Updated over a week ago
What is ACOR?
What is Advertising Cost of Royalties and why does it matter?
Written by Claire Lee. Updated over a week ago
The Amazon Flywheel
An understanding of what the infamous Amazon Flywheel is and why it is so important for every Amazon Seller to be a part of it.
Written by Gloria Steiner. Updated over a week ago
Editing Sponsored Brand Creatives in Amazon
What happens if I edit my Sponsored Brand Creative directly in Seller Central or the Advertising Console?
Written by Michelle Meleskie. Updated over a week ago
Amazon Brand Analytics Metrics
What is Search Frequency Rank, Click Share, Conversion Share, and ASIN Click Rank and how do I view these in Perpetua?
Written by Claire Lee. Updated over a week ago
How to fully disconnect integrator
Steps to ensure that all access to your account is removed when you move from another solution to Perpetua
Written by Gloria Steiner. Updated over a week ago
Attribution Window
How long does a customer have to make a purchase after clicking on an ad for it to be attributed to that click?
Written by Michelle Meleskie. Updated over a week ago
PAT Campaigns in Search Results
Why bidding on an ASIN can result in your ad being served on the search results page on Amazon
Written by Adam Epstein. Updated over a week ago
Why are total sales less than total attributed sales?
Explaining how Perpetua calculates organic sales and why the estimated value for a time period is 0
Written by Kevin Michael. Updated over a week ago
Keywords vs. Search Terms
Explaining the difference between Amazon keywords and search terms
Written by Claire Lee. Updated over a week ago
Why can't I see data from today or yesterday in my Perpetua dashboard?
Explaining the two day delay in fetching data from Amazon and Walmart
Written by Claire Lee. Updated over a week ago
Advertising Console Access Instructions
Inquiries can be diagnosed quickly by providing the Perpetua team access to your account via the Amazon Advertising Console.
Written by Ellie Edwards. Updated over a week ago
Virtual Bundles
Everything you need to know about Virtual Bundles
Written by Claire Lee. Updated over a week ago
What are the target limits for each ad unit?
A comprehensive breakdown of limits on ad groups, targets, etc. on SP and SB campaignsJ
Written by Joey Ahn. Updated over a week ago
Best Practices for Product Detail pages
How do I make my product listing on Amazon perform better?
Written by Gloria Steiner. Updated over a week ago