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Introduction
Stream Optimization provides you with valuable insights and visibility into the performance of your ads on an hourly basis.
This feature is instrumental for advertisers, offering a nuanced understanding of when their advertising goals are either thriving or struggling throughout the day.
By analyzing performance variations on both an hourly and weekly basis, advertisers can make informed, data-driven decisions. This empowers them to strategically update bids, ensuring that their advertising efforts align with their goals, whether it's optimizing efficiency with key performance indicators like ACoS/ROAS or maximizing sales potential.
In essence, Stream Optimization facilitates real-time adjustments, allowing advertisers to navigate the dynamic landscape of ad performance with precision and agility.
💡 Find out more about Stream by watching our dedicated Perpetua Ad school lesson (here), and its related articles from our Help Centre attached at the bottom of each lesson.
Who Can Access Stream
Stream is available in all regions and it is available to all Growth and Premium subscription customers. Find out more about Perpetua price packages here.
How to Get Access
1️⃣ Go to the Stream tab on the left-side bar of your Perpetua account.
2️⃣ You should now be able to view the following.
3️⃣ Allow the data to sync for the next 24 hours.
If you are experiencing any delays, please contact our Customer Support Team.
4️⃣ Once the data is fully synced, you should have access to both the "Performance" and "Bid Multiplier Schedules" tabs.
Click on "Stream Reporting" or "Stream Optimization" to learn more about it.
🚨 Note 🚨
According to Amazon, for the first few days since you accessed Perpetua Stream, your data may look inconsistent. Please allow 1-2 days for the data to settle.
Why Can't I see the Stream Tab on my Account?
There might be a few reasons why you are not able to see the Stream tab on your Account.
1️⃣ Perpetua Subscription
If you're subscribed as a "Starter" or "Growth" user, this is to be expected. The Stream feature is exclusively accessible to subscribers with Growth and Premium Perpetua plans. Explore further details regarding Perpetua pricing packages here.
2️⃣ Accounts not Correctly Linked to the Subscription
Mistakes can occur. Please reach out to our Live Chat Support team or your Data Strategist for assistance. This action needs to be performed from our end to activate the feature.
This can happen to both the "Performance" and "Bid Multiplier Schedules" tabs.
Article last updated October 2024. If you find this information to be out of date, please contact hello@perpetua.io